What we learn from sales conversations.
How revenue teams capture, structure and act on what their buyers actually say.
PlaybooksClosing techniques: 8 ways to close a sale, and what to say
The strongest close is a dated next step the buyer agrees to before the call ends. Eight closing techniques, each with the phrase to say, and the one habit that makes them work.
· Victoire Leveilley
PlaybooksUpsell conversation: how to upsell existing customers
An upsell conversation goes well when the customer opened it. On most account calls they do, well before anyone talks about price. The signals, the timing, a script and the objections.
· Victoire Leveilley
Conversation & Revenue IntelligenceHubSpot conversation intelligence: what each plan gets you
HubSpot's conversation intelligence records, transcribes and searches calls on Sales Hub Professional. It scores none of them, and its deal score and forecast never read what the buyer said.
· Clément Spiers
Conversation & Revenue IntelligenceHow to migrate from Gong: export, contract, checklist
Leaving Gong is planned backwards from the renewal date. The notice period and the export window set the timeline, and the call export follows.
· Clément Spiers
Sales Automation & AI for SalesReal-time sales coaching: what live AI prompts fix, and what still needs a coach after the call
Live prompts help a rep in the moment with facts and objection answers. The habits that make reps better show up across many calls, and those get coached after the call.
· Pierre Touzeau
Conversation & Revenue IntelligenceSalesforce conversation intelligence: what's native in 2026
Salesforce now reads your calls in every Sales Cloud edition from Core up. The real decision is who fills the opportunity fields after each call, natively or with a tool that writes into Salesforce.
· Clément Spiers
Sales Tracking & EfficiencySales onboarding: how to cut a new rep's ramp time
New reps ramp faster on their own calls, scored from week one on the criteria the team already sells by, than on a month of reading and passive shadowing.
· Pierre Touzeau
Sales Automation & AI for SalesClaude for sales: 6 plays on your own call data
Most Claude for sales guides stop at prospecting. The bigger win sits in your own calls and deals, once Claude or ChatGPT can read every call of every deal. Six plays, prompts and setup.
· Pierre Touzeau
Meeting RecordingHow to record calls in HubSpot and fill your deals
Turning on call recording in HubSpot takes a minute. Getting what the buyer said into your deal properties is the real job. Steps for HubSpot calling, Aircall and Ringover, with Claap call data.
· Pierre Touzeau
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