🗂️CRM Auto-complete
Writes the fields, the summary and the follow-up onto the deal, from the call itself.
⚡ 412◷ 2m▤ 8 fields
Revenue Agents
After every call, your agents do the work.
They run on the conversations Claap already captured: they fill your CRM, score the call against your methodology and turn what was said into signal.
Agents
👤My agents🔍Discover+
📊MEDDPICC Scorer
Scores every call against your methodology, by rep and by speaker role.
⚡ 94◷ 11m▤ 7 fields
📈Deal Forecaster
Turns what was said into deal risk, next steps and account signal.
⚡ 268◷ 25m▤ 6 fields
MEDDPICC Scorer · run 94
09:02 Read Visser & Co · Discovery · 32 min
09:02 Scored MEDDPICC · Pain 2/5, Economic buyer 3/5
09:03 Wrote 5 fields on the deal
09:03 Synced HubSpot · deal 4471
Runs on
Meeting ends trigger
No human step none
Infopro Digital
TransferRoom
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
CRM auto-complete
The CRM work happens without anyone doing it.
- After each call, Claap writes the fields, the summary and the follow-up, so reps never retype a meeting.
- It fills custom objects in Salesforce and HubSpot too, not just a note attached to the record.
- Calls are classified by meeting type, so a discovery and a demo each fill the right fields.
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Deal
Deal owner
Stage
Amount
Next stepAI
ObjectionsAI
Decision dateAI
BBrackman & VossBrackman
Negotiation
€150,000
Second demo for the CFO
Rollout
29 Sep
KKessler RetailKessler
Closed Won
€125,000
Kick-off with the enablement lead
Pricing
14 Aug
NNorthwind LogisticsNorthwind
Proposal
€120,000
Send the DPA to legal
SecurityDPA
12 Sep
MMeridian CareMeridian
Negotiation
€110,000
Map the current tooling
Timing
4 Oct
OOtava SystemsOtava
Negotiation
€98,000
Agree the pilot scope
Pricing
30 Sep
AAurelia PharmaAurelia
Qualification
€95,000
Loop in the RevOps lead
ProcurementTiming
1 Nov
VVisser & CoVisser
Proposal
€88,400
Security review, then pricing
PricingSeat count
24 Sep
HHalden GroupHalden
Discovery
€74,200
Confirm the renewal owner
Budget
Not set
LLindqvist MediaLindqvist
Discovery
€66,400
Share the security pack
Security
14 Oct
Deal · Visser & Co
8properties writtenSynced to CRM
Next stepAI
Security review, then pricing
Economic buyerAI
Anneke Visser · CFO
Written to HubSpot+6 more
Coaching & scoring
Every call reviewed, not the handful someone reached.
- Each call is scored on your own framework, like MEDDIC or SPICED, so coaching reaches the whole team.
- Account Executives, Sales Engineers and Customer Success Managers each get criteria built for their real work.
- Scores add up by rep, so a manager sees who needs coaching without listening to every call.
Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
Title
Owner
Date
Framework
ScoreAI
Weakest criterionAI
Visser & Co · Discovery
Sam M.Today
MEDDPICC
4.6
Pain
Northwind · Security review
Léa P.Today
MEDDPICC
4.3
Decision criteria
Aurelia Pharma · On-site visit
Sam M.Yesterday
MEDDPICC
3.9
Metrics
Halden Group · Renewal call
Jonas D.Yesterday
MEDDPICC
3.4
Champion
Brackman & Voss · CFO demo
Léa P.Yesterday
MEDDPICC
4.8
Paper process
Meridian Care · Discovery
Mara K.2 days ago
MEDDPICC
3.1
Pain
Kessler Retail · Pricing call
Sam M.2 days ago
MEDDPICC
4.4
Competition
Otava Systems · Intro call
Jonas D.3 days ago
MEDDPICC
2.9
Economic buyer
Lindqvist Media · Follow-up
Mara K.3 days ago
MEDDPICC
3.7
Metrics
Aurelia Pharma · Legal review
Sam M.4 days ago
MEDDPICC
4.1
Pain
Scoring criteria by role
Account ExecutivePain · Economic buyer · Decision process · Next step
Sales EngineerTechnical fit · Objection handling · Proof plan
Customer Success ManagerAdoption · Risk · Expansion signal · Sponsor
Same call, scored on the criteria for each person's role.
Deal & account forecasting
Deal and account signal, read off the conversation.
- Risks and next steps read off the call land on the deal record, where your pipe review happens.
- Each deal gets a summary of context, progress, decision and risk, drawn from its calls, emails and CRM fields.
- Account scoring and contact insights sit next to the deal view, so you see the account, not one deal.
Deals
🗂️All deals🎯Open🏆Won❌Lost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+
Close date ↓ ×+
Deal
Deal owner
Stage
Amount
Close date
RiskAI
Next stepAI
BBrackman & VossBrackman
Negotiation
€150,000
29 Sep
Close date overdue
Second demo for the CFO
KKessler RetailKessler
Closed Won
€125,000
14 Aug
None
Kick-off with the enablement lead
NNorthwind LogisticsNorthwind
Proposal
€120,000
12 Sep
Legal not engaged
Send the DPA to legal
MMeridian CareMeridian
Negotiation
€110,000
4 Oct
None
Map the current tooling
OOtava SystemsOtava
Negotiation
€98,000
30 Sep
Single-threaded
Agree the pilot scope
AAurelia PharmaAurelia
Qualification
€95,000
1 Nov
No economic buyer
Loop in the RevOps lead
VVisser & CoVisser
Proposal
€88,400
24 Sep
Security review open
Security review, then pricing
HHalden GroupHalden
Discovery
€74,200
Not set
No next meeting
Confirm the renewal owner
LLindqvist MediaLindqvist
Discovery
€66,400
14 Oct
None
Share the security pack
Halden Group · Risk
No next meeting 18 days
No economic buyer named 3 calls
“Nobody has owned this since Marta left.”
Renewal call09:41
Board total
€319k at risk
6 deals carrying a flag nobody has answered.
The CRM fills itself, without overwriting your work
Reps will not retype a call, so half the pipeline stays undocumented. Claap writes the fields itself on the contact, the company and the deal.
Every call scored on your criteria, not a sample
Coaching usually reaches the handful of calls a manager had time to open. Here each criterion is an AI field carrying your own prompt.
Deal risk you can check, not a hunch
Pipe reviews run on opinions until the deal slips. Claap reads the calls, emails and CRM fields and answers four things: context, progress, decision, risk.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
Which plans include the Revenue Agents?
Business and Enterprise. CRM auto-fill, AI-generated follow-up emails, call scoring (MEDDIC, MEDDPICC, BANT, SPICED) and AI coaching and scorecards all start on Business. Deal forecasting, account scoring and contact insights are on Enterprise.
Do the agents write to Salesforce and HubSpot directly?
Yes. The Salesforce and HubSpot integrations are native, and Claap fills your fields including custom objects. Attio and Pipedrive are on Business and Enterprise too; Slack and Notion are on every plan.
Can I control what gets written back?
Yes. You keep control of what syncs and when, and calls are auto-classified by meeting type (Discovery, Demo, Negotiation) so the right template and fields apply.
Which sales methodologies can calls be scored on?
MEDDIC, MEDDPICC, SPICED, SPIN, Challenger and Scotsman, plus BANT. Calls are scored automatically, by rep and by speaker role, and Account Executives, Sales Engineers and Customer Success Managers can each have their own criteria.
Other features
Also in Claap
The same captured conversations feed every one of these.
CRM auto-complete
AI CRM enrichment: the CRM filled before the rep opens it.
OpenCoaching & scoring
Every call graded on your own framework.
OpenDeal & account forecasting
Forecast on what was actually said.
OpenAI Recording
The AI meeting recorder for 100% of your sales conversations.
OpenAI Context Layer
The sales context your AI runs on.
Open
See it on your own pipeline.
A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.