AI call scoring that makes every rep better.
Pick MEDDIC, SPICED, BANT or write your own framework. Claap grades every call the moment it ends, so you see where each rep stands.
480+ G2 reviews- 30-min demo
- SOC 2
31:05“Send me a deck and I’ll take a look.”
Next steps
1/5
No date set before hanging up.
Trusted by revenue teams at
Infopro Digital
TransferRoom
- SOC 2 Type II
- No training on your data
A criterion is a prompt and a format
- Rate each criterion 0 to 5 or from a list you define, so the score fits how you coach.
- Start from a MEDDIC, MEDDPICC, BANT or SPICED template, or write criteria for SPIN, Challenger or your own method.
- Test a criterion on calls already in the workspace first, so you trust the score before it goes live.
Scorecard
Handles objections
AI autofillManualRating 0 to 5
Question
Did the rep answer the objection before moving on?
One scorecard per role, written for each job.
- Account Executives can be scored on qualification: MEDDIC, MEDDPICC, BANT, SPICED or your own criteria.
- Sales Engineers on technical fit, objections handled and security questions, the parts of the call they own.
- Customer Success Managers on adoption, risks raised and renewal signals, so each person is coached on their real job.
Meetings
Sam M.
Léa P.
Jonas D.
Mara K.Sam M.Léa P.Account Executive scorecard
Qualification4/5
Next step agreed3/5
Talk ratio4/5
The coaching report is already built.
- See each rep's average rating next to the team average, so you know who to coach first.
- Follow the rating month by month, criterion by criterion, to see whether coaching lands.
- Each rep's talk time, longest monologue and question rate, compared with the team average, so you coach habits too.
Activity
Average rating
Each rep’s average call rating, against the team.
Sam M.3.9/5Jonas D.2.8/5Léa P.4.2/5Mara K.3.5/5Team average 3.6/5
Jonas D. · this month
2.8/5rating · team 3.6/5
Weakest criterion Identify Pain
Every call scored, including the ones nobody had time to hear
Every recording gets a Coaching tab: scoring and rep feedback read off the call itself. Your criteria run on each new meeting.
Scored on the criteria your team already uses
A scoring criterion is an AI field you write: a rating on your own scale, from your own prompt. MEDDIC and SPICED ship as templates.
Coach on the exact moment in the call
Every score sits beside a timestamped transcript, and clicking a line jumps the player to that second. Share that one moment with the rep.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
What does AI call scoring do after a call?
It scores the call on the criteria your team already uses and shows the result in the call's Coaching tab, with each rep's rating next to the team average. Every call is covered, so coaching reaches far more than the handful a manager had time to listen to. No scorecard is filled by hand.
Which plans include call scoring and AI coaching?
Business and Enterprise. Business is $60 per seat per month on annual billing. Pro records calls and runs ClaapAgent on each meeting, without AI coaching or CRM auto-complete. Enterprise adds the Claap API, SSO, SCIM provisioning and a workspace dashboard.
Which methodologies can we score against?
MEDDIC, MEDDPICC, BANT and SPICED ship as templates you can edit. SPIN, Challenger or your in-house method are written as criteria the same way, so you score on the method your team already runs.
Is every call scored, or only a sample?
Every new call, once your criteria are set to run automatically on new meetings. You can also score the calls already in the workspace, all of them or only the ones still empty, from the column header.
Can Account Executives, Sales Engineers and Customer Success Managers be scored differently?
Yes. Each role can have its own criteria, so a Sales Engineer on a technical call isn't graded on an Account Executive's qualification criteria.
Do we get talk time and the other conversation metrics?
Yes. Talk ratio, longest monologue and question rate are compared with the team average for each rep, and every meeting shows each participant's speaking time and share of the conversation.
Can we chart the criteria we score on?
Yes. A scoring field can be charted, so the report is built on the criteria your team already scores against. The report shows a leaderboard on each criterion and how the rating moved month by month, for one rep or the whole team.
Does call scoring use AI credits?
Yes. Running a field and the Coaching tab each use 1 credit, and testing a field is free. Business includes 1,000 credits per licence per month, pooled across the workspace.
Also in Claap
The same captured conversations feed every one of these.
CRM auto-complete
AI CRM enrichment: a CRM that stays up to date.
OpenDeal & account forecasting
Sales forecasting you can finally trust.
OpenAI Recording
AI sales call recording for 100% of your conversations.
OpenRevenue Agents
Revenue agents that do the work after every call.
OpenAI Context Layer
AI that finally knows your deals.
Open
See it on your own pipeline.
A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.