The CRM, filled before the rep opens it.
Salesforce and HubSpot are native. Claap reads the call and writes a typed value into your own fields, on the rules you set.
Deal · Visser & Co
8properties writtenSynced to CRM
Next stepAI
Security review, then pricing
Economic buyerAI
Anneke Visser · CFO
Written to HubSpot+6 more
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
Custom fields and custom objects, not an activity note.
- Your own properties, typed: paragraph, select, date, numeric or rating.
- HubSpot Contact, Company, Deal and Lead. Salesforce Contact, Account and Opportunity.
- One call can fill fields on the deal and the contact.
Mapping · objection
A custom property on the object you chose, not a note pasted into the timeline.
Objects supported
Deal Native
Company Native
Contact Native
Custom properties Native
The hard part is the fourth call
- Only if empty: a value a rep typed is never touched.
- Append when possible: the new answer goes under the previous ones.
- Always overwrite: the property carries the latest call.
Sync mode
Only if emptyNever touches a rep's value
Append when possibleSelected
Always overwriteLatest call wins
You pick the type, the prompt and the property
- Ten output types, from paragraph and date to rating and numeric.
- Write the prompt, or start from Champion, Budget or Action Items.
- Map the field to a CRM property and the type follows.
New AI field
objectionmulti-select
What to look for
Which concerns did the buyer raise that were not resolved on the call?
Writes todeal.objections_c
Runs on every new callAuto-fill on
Nobody can run a pipeline report on a paragraph
Most tools post the call summary as an activity note and call that a CRM sync. Claap writes a typed value that sorts, filters and counts.
Reps stop trusting a tool that overwrites their work
Each field carries its own sync mode, overriding the CRM default: write only when the property is empty, append where the type allows, or always overwrite.
Half the calls never make it into the CRM
Turn on auto-run and the field is written back without anyone opening the record. A participant missing from HubSpot is created as a contact.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
How is this different from the CRM data entry other tools automate?
Most AI CRM enrichment posts the call summary as an activity note, which nobody can filter, sort or count. Claap writes a typed value into the Salesforce or HubSpot property you name, including custom objects: paragraph, select, date, numeric, rating and five more types.
Which CRMs does this write to?
Salesforce and HubSpot are native, including custom objects and fields. Attio and Pipedrive sit alongside them on Business and Enterprise, as do automations via Zapier, Make, n8n and webhooks; Slack and Notion are on every plan.
Which plans include CRM auto-complete?
Business and Enterprise. What scales between the two is the AI credit pool: 1,000 credits per licence per month on Business, custom on Enterprise.
What happens when a deal has several meetings on it?
You choose per field, with a sync mode that overrides the integration default. Always overwrite keeps the property on the latest call, which is what a next step or a decision date needs. Only if empty, append when possible adds the new answer under the previous ones, which is what a running list of objections needs. Only if empty leaves a value a rep typed alone.
Do I have to let it write to my CRM automatically?
No. Automatic enrichment is a switch on the integration: leave it off and the values wait on the recording page for someone to review and sync them. Left on, it still only appends or fills empty properties. For the two or three properties your team fills by hand, set the field to Only if empty and it is never touched.
Is the follow-up email part of CRM auto-complete?
No. Claap drafts the follow-up email from the same call, but that is a separate capability and it lives on the Emails page. CRM auto-complete is about the fields and objects on the record.
Do CRM fields use AI credits?
Yes, for the AI actions. Transcripts and call summaries come with the recording and do not use AI credits. Only the AI actions draw on the shared credit pool.
Also in Claap
The same captured conversations feed every one of these.
Coaching & scoring
Every call graded on your own framework.
OpenDeal & account forecasting
Forecast on what was actually said.
OpenAI Recording
Capture 100% of your sales conversations, anywhere.
OpenRevenue Agents
Three agents do the work after every call.
OpenAI Context Layer
The sales context your AI runs on.
Open
See it on your own pipeline.
A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.