The data architecture under every sales conversation.
Claap captures the conversation, structures it into the fields you define, and exposes them as views your CRM, your dashboards and your agents can read. A data layer, not a note-taker.
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
Claap for RevOps
CRM fields that fill themselves
Manual entry errors and busywork go away: Claap fills your tools from the conversation itself, so completion stops depending on rep discipline.
Reporting that runs on what was said
Fragmented interactions become structured insight your strategy, execution and forecasting can actually run on.
Playbook adoption as a number
Automated scoring shows whether your framework is adopted and executed, with feedback and analytics at scale rather than on a sample.
Completion rate is a data-entry problem. Remove the data entry.
- CRM completion rates up 60% with conversation data captured and structured automatically.
- Around 20 minutes of manual entry saved per call, per rep.
- Pipeline data and analysis expand with no extra input from sales.
Sync mode
Only if emptyNever touches a rep's value
Append when possibleSelected
Always overwriteLatest call wins
Structured, accessible context. Not a note-taker.
- Native MCP connector, so Claude and any agent can query Claap directly.
- Automations from Business, the open API on Enterprise.
- Retro-analyze closed-lost deals by need, missing feature or chosen competitor.
Otava Systems · Next step
Agree the pilot scope
The playbook runs itself, on every call.
- Automated AI call scoring against the framework you standardized on.
- Instant, actionable feedback to every rep, not just the ones a manager reached.
- Performance measured against the playbook to find coaching opportunities.
Stage gate · Discovery → Proposal
Requires
Pain quantified score ≥ 3
Economic buyer named contact set
Next step dated date set
Checked from the calls, not from what the rep ticked. 31 of 48 deals passed this month.
Compliance
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
What does an agent actually read over MCP?
Saved views, not raw transcripts. Rows are calls, deals or accounts and the columns are AI fields Claap already extracted, so a model can aggregate them instead of re-reading every call.
Which plans include the MCP server and the API?
Claap MCP is on every plan, including the free one. Automations come with Business and Enterprise and the Claap API with Enterprise; none is sold as an add-on. What scales between the two is the AI credit pool.
Where is the data hosted?
EU hosting, GDPR, SOC 2 Type II, DPA on request, and no training on your data.
Give your agents something clean to run on.
A 30-minute demo on your real pipeline, including the MCP connector and the views your agents would read.