Revenue intelligence: a forecast you can trust.

Revenue intelligence is software that combines sales conversations, emails and CRM data to show which deals will close, which are at risk and why. It turns what buyers actually said into deal-level signals, so pipe reviews and forecasts rest on what buyers said.

It reads every call and email on each deal and tells you where the deal stands: progress, decision process, the main risk and who is still missing. Claap writes those answers into HubSpot or Salesforce fields, so the pipe review and the forecast start from what the buyer said.

It depends on the gap. Teams that want a forecast roll-up and enablement in one contract look at Gong or Salesforce Revenue Intelligence. Teams whose CRM fields are empty or wrong need the evidence from each call written onto each deal first, which is what Claap does, at a published price.

Conversation intelligence analyses individual calls: what was said, objections, how the rep ran the conversation. Revenue intelligence rolls every call and email up to the deal and the pipeline to judge whether the deal will close. Conversation intelligence is the input; our conversation intelligence page covers that layer in detail.

No. Claap does not compute a forecast roll-up. It reads every deal from its calls and emails, flags risks and missing decision-makers, and writes those answers into HubSpot or Salesforce fields, so the forecast you already run is built on what buyers said.

The AI deal summary is generated from the deal’s transcripts, recordings, emails and CRM properties, and names the main blocker: an unclear timeline, a missing stakeholder, budget, a competitor or low engagement. When the conversations say nothing, it says so.

Clari merged with Salesloft, and clari.com now redirects to salesloft.com. Teams reviewing the category usually compare Gong, Salesforce Revenue Intelligence, Avoma’s revenue intelligence add-on and Sybill. Claap fits when the gap is the evidence from calls on each deal.

Claap publishes its prices: a free Basic plan, Pro at $32 and Business at $60 per seat per month, billed yearly, Enterprise on quote. Deal insights are part of Business. As published in October 2026, Avoma’s revenue intelligence add-on is $29 a seat a month and Salesforce Revenue Intelligence $220; Gong and Clari quote on request.

HubSpot and Salesforce natively, custom objects and fields included, plus Attio and Pipedrive on Business and Enterprise. Claap writes typed values into the fields you map, with a sync mode per field, so a value a rep typed is not overwritten unless you choose it.

Yes. The Claap MCP is included on every plan, including the free one, and works with Claude, ChatGPT and Cursor. Agents read deals, saved views and AI fields with your Claap permissions, so they answer from every scored deal.