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The other half of the deal

Half the deal happens in email. Capture it too.

The pricing question answered over email, the "let me loop in security" reply, the renewal date confirmed three weeks ago. Email Sync pulls those in.

Contacts
👥All contactsChampions💼Economic buyers+

VAnneke VisserCFO · Visser & CoEconomic buyer

  1. 17 SepLegal review41 min · Google MeetProcurement never joined; Jonas is reviewing the DPA alone.Call
  2. 16 SepRe: DPA and sub-processor listReceived · Anneke Visser“Send it over and I will get legal on it this week.”Email
  3. 11 SepRecap · security review and next stepsSent · Sam M.Drafted from the call, edited before sending.Email
  4. 10 SepFollow-up28 min · Google Meet“I am the only one who has seen the pilot scope so far.”Call
  5. 4 SepPricing for 40 seatsSent · Sam M.Seat count still open; no decision date given.Email
  6. 3 SepDiscovery32 min · Google Meet“Legal wants the DPA before any pilot.”Call

16 Sep · email

“Send it over and I will get legal on it this week.”

Answers3 Sep · Discovery · 15:20

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  • No training on your data
What lands in Claap

Every email with the contact, in Claap.

  • Connect your CRM, turn on Email Sync, connect your mailbox.
  • The first sync backfills roughly 12 months of history.
  • Emails land next to the calls on the same contact.
Emails
📨All emails📤SentAwaiting reply+
Subject
Contact
Deal
Direction
When
Status AI
Recap · security review and next steps
AVAnneke Visser
Visser & Co
Sent
2h ago
Awaiting reply
Re: DPA and sub-processor list
RHRuth Halvorsen
Northwind Logistics
Received
4h ago
Replied
Pilot scope, as discussed
RSRiikka Salo
Otava Systems
Sent
Yesterday
Opened
Re: pricing for 40 seats
IBIlse Brackman
Brackman & Voss
Received
Yesterday
Replied
Following up on the on-site
PNPaul Ndiaye
Meridian Care
Sent
2 days ago
Awaiting reply
Intro to your RevOps lead?
NcNo contact yet
Aurelia Pharma
Sent
2 days ago
No reply
Re: renewal owner
NiNot identified
Halden Group
Sent
3 days ago
No reply
Security pack attached
NLNils Lindqvist
Lindqvist Media
Sent
3 days ago
Opened
Kick-off dates
TKTomas Kessler
Kessler Retail
Received
4 days ago
Replied

Received · 4h ago

Re: DPA and sub-processor listMatched

FromRuth Halvorsen

Landed onNorthwind Logistics

Matched on the participants, not on anyone forwarding it.

Email Sync

Capture On

Matched through HubSpot

First sync 12 months back

One timeline

Stop jumping between inbox, CRM and recording

  • One timeline per contact and per deal.
  • Emails in order with the calls, not in a separate tab.
  • Free Basic licences for anyone who only reads the history.
Deals
🗂️All deals🎯Open🏆WonLost📊MEDDPICC⚖️Win-Loss Deals💰High value deals+

VAnneke VisserCFO · Visser & CoEconomic buyer

  1. 17 SepLegal review41 min · Google MeetProcurement never joined; Jonas is reviewing the DPA alone.Call
  2. 16 SepRe: DPA and sub-processor listReceived · Anneke Visser“Send it over and I will get legal on it this week.”Email
  3. 11 SepRecap · security review and next stepsSent · Sam M.Drafted from the call, edited before sending.Email
  4. 10 SepFollow-up28 min · Google Meet“I am the only one who has seen the pilot scope so far.”Call
  5. 4 SepPricing for 40 seatsSent · Sam M.Seat count still open; no decision date given.Email
  6. 3 SepDiscovery32 min · Google Meet“Legal wants the DPA before any pilot.”Call

Visser & Co · one timeline

Every call, meeting and email, in the order they happened.

On the dealnot a separate tab

What the AI reads

Answers grounded in the whole conversation.

  • Claap AI answers from calls, meetings and emails together.
  • Captured emails reach your agents through the MCP server too.
  • Claap AI on Pro for one meeting, from Business across deals.
Meetings
🎬All meetings👤My meetings✂️My video clips🌶️SPICED Scoring📞Cold Call Scoring💡Product Feedback+
Title
Owner
Source
Date
Channel
Labels
Type
Visser & Co · Discovery
Sam M.
Online
Today
Sales meetings
Discovery
meeting
Northwind · Security review
Léa P.
Online
Today
Sales meetings
Negotiation
meeting
Aurelia Pharma · On-site visit
Sam M.
In person
Yesterday
Field sales
Demo
meeting
Halden Group · Renewal call
Jonas D.
Phone
Yesterday
Customer Success
Check-in
meeting
Brackman & Voss · CFO demo
Léa P.
Online
Yesterday
Sales meetings
Demo
clip
Meridian Care · Discovery
Mara K.
Online
2 days ago
Sales meetings
Discovery
meeting
Kessler Retail · Pricing call
Sam M.
Online
2 days ago
Sales meetings
Negotiation
meeting
Otava Systems · Intro call
Jonas D.
Phone
3 days ago
Sales meetings
Qualification
meeting
Lindqvist Media · Follow-up
Mara K.
Email
3 days ago
Sales meetings
Discovery
meeting
Aurelia Pharma · Legal review
Sam M.
Online
4 days ago
Sales meetings
Negotiation
meeting

Ask it like this

Why did we lose Lindqvist Media?

From 4 meetingssources attached

Nothing to forward, nothing to tag

The inbox half of a deal stays invisible because nobody forwards it. Claap matches the thread and puts the email on the deal.

Read-only, and only mail that touches a deal

Reps connect their own mailbox, read-only: Claap cannot send, edit or delete. It reads Inbox and Sent, never Spam or Drafts.

Answers that include what was written

Ask where a deal stands and an assistant that only read the calls misses the pricing thread. Claap AI answers from the emails too, citing them.

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

Frequently asked questions

How does Claap get my emails?

Through your CRM connection. Connect your CRM, turn on Email Sync and connect your mailbox, and Claap pulls in the emails you exchange with your contacts. After setup, recent contact emails come in automatically.

Which emails get captured?

Only the ones that match a deal in your CRM. Claap reads the participants on the thread, matches them to CRM contacts and puts the email on the related deal, alongside the meetings and calls in one timeline. Anything it cannot tie to a deal is dropped and never stored, and private subjects, no-reply and automated senders, calendar invites and anything over 50 recipients are filtered out too.

Do the emails change what Claap AI can answer?

Yes, and that is the point. Captured emails feed Claap AI, so a question like what is the status of this deal, or what did we commit to, is answered from the whole conversation rather than the calls alone. Claap AI on a single meeting is included from Pro; Claap AI across meetings, deals, companies and people is on Business and Enterprise.

Can my own agents read the captured emails?

Yes. They are available through Claap's MCP server, so your AI assistant and your agents reason over the complete deal history, not just the recordings. Claap MCP is on every plan, including the free one, and the Claap API on Enterprise.

See it on your own pipeline.

A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.