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Claap

Claap: the Attention alternative with no bot and pricing you can see.

No meeting bot in your calls, and a price you can read before any demo: a free plan, then from $32/user/month. Your AI agents query the call data through an open MCP.

Vlad Coman, SkelloPontus Bäckman, WP SEO AIDavid Bonneau, Infopro Digital

10,000+ sales reps run their deals on Claap

Rated 5/5 on Google, 4.9/5 on G2, and 4.9/5 on Product Hunt

Trusted by revenue teams at

RevolutInfopro DigitalSkelloQontoDash0TransferRoom
Agents

Your agents, or theirs?

Attention ships 100+ prebuilt agents and an Agent Builder inside its own platform, on a paid account. Powerful, but the intelligence stays in its agents. Claap opens your pre-labelled call data to the agents you already use, through an open MCP from the free plan (and an API on Enterprise): clean structured fields, not raw transcripts.

Open MCP + APIMCP on the free planClaude · ChatGPT · Cursor

Claude

Find this week’s churn risks and open a ticket for each.

  • claap · get_view5 accounts
  • linear · create_issue5 issues
  • slack · post_message#cs-team
ClaapAPP#cs-team5 accounts at risk this week. Kesta and Tunda need a call today.Slack
No bot

No-bot recording: video calls, phone calls and emails captured natively.

No bot tile in the meeting. No setup for reps. Claap records natively on Zoom, Meet and Teams, captures phone calls from Aircall and Ringover, and pulls in the email threads around every deal. Every conversation, captured from day one.

No-bot video captureNative phone captureEmail syncConsent workflows

Meetings

Title
Source
Recording
Fendo · Discovery
Google Meet
RecordingCaptured
Gisla · Renewal call
Aircall
Captured
Re: Order form
Email
Captured
Ibra · Demo
Zoom
Captured
Jenko · Negotiation
Teams
Captured
Kroma · Callback
Ringover
Captured
OscarMilaDaan
07:18 / 25:40

No bot joined the call

Smart Tables

Flexible, structured data. Every call fills your CRM fields automatically.

Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.

Meeting reportsDeal reportsCompany reportsMagic clips

Fields

Name
Object
Usage
Decision-makerNew
Deals
Backfilling2,140 runs
Budget
Deals
1,902 runs
Risk
Deals
1,655 runs
Next steps
Meetings
2,388 runs
Competitor
Deals
1,410 runs
Pain
Meetings
2,015 runs

Field for

MeetingsDealsCompanies

Past calls

2,140 filled

MCP for your AI agents

Your AI agents read structured call data, not 40-page transcripts.

Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. Attention also ships an MCP and API, but on a paid account and serving call and CRM data; Claap's MCP serves pre-labelled insight fields from the free plan.

MCP since June 2025Open APIClaude · ChatGPT · lemlist

Claude

Which competitors came up in last month’s demos?

  • get_view“Competitor mentions”Running58 rows
CompetitorCallsWon after
Incumbent tool219
In-house build85

Competitor mentions58 rows

Tavvy - Pro PlanIncumbent tool

Orbly - Enterprise PlanIn-house build

Pricing reality check

What Attention really costs in 2026.

Attention

  • No public pricing, quote-only
  • No free plan or trial listed
  • Real-time guidance + prebuilt AI agents
  • Sales-gated · book a demo to get a quote

Claap

  • Pro $32 · Business $60/user/month (annual)
  • Smart Tables, AI coaching, CRM auto-complete included
  • Free plan + self-serve trial
  • All-in pricing, no add-on stacking

Attention doesn't publish pricing, so compare on what you can verify: no free plan and sales-gated access, with its MCP and API on a paid account. Claap's plans are all-in and public at claap.io/pricing. Run your own numbers before signing anything, including ours.

Who should pick which.

Claap: for fast-moving SMB and mid-market teams going AI-first.

Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.

Attention: for teams that want an AI-native automation suite with real-time, in-call guidance.

Attention pairs conversation intelligence with a library of prebuilt AI sales agents and live in-call coaching. It fits teams that want an AI-native automation layer and are comfortable with quote-only pricing and no free plan.

Running Attention today? See Claap on your own calls.

Book a demo on your own pipeline, or start on the free plan today.

Proof it works on real pipelines.

  • Skello
    Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
    Vlad Coman

    Vlad Coman

    RevOps

  • WP SEO AI
    The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.
    Pontus Bäckman

    Pontus Bäckman

    Head of RevOps

  • Infopro Digital
    For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.
    David Bonneau

    David Bonneau

    Site director

  • GDPR
  • SOC 2 Type II
  • No training on your data

Record your first call with Claap today

Reviews
FAQ

Common questions.

Is Claap a good alternative to Attention?

Claap is a strong Attention alternative for revenue teams that want every call captured without a meeting bot, coached automatically, and structured into agent-ready data, with transparent, published pricing. Where Attention is an AI-native suite of prebuilt agents with quote-only pricing, Claap focuses on no-bot capture and turning conversations into queryable fields your own AI agents can use through an open MCP. From $32/user/month.

Does Attention do real-time, in-call guidance?

Yes, and it's a genuine strength: Attention surfaces live battlecards and prompts during the call. Claap focuses on no-bot capture, an AI scorecard on every call (SPICED, MEDDIC or custom), and structuring each conversation into queryable data. If live in-call prompting is a must-have, that's Attention; if you want no bot and agent-ready data, that's Claap.

How much does Attention cost in 2026?

Attention doesn't publish pricing. Access is quote-only, arranged through its sales team, and there's no free plan or self-serve trial listed. Claap's pricing is all-in and published: Pro $32, Business $60 per user per month annual, with a free plan.

Does Attention have an MCP server?

Yes. Attention ships an MCP server and a developer REST API, available on a paid account. Claap's difference is access and shape: its MCP has been in production since June 2025 and serves pre-labelled insights (objections, competitor mentions, pain points per call) from the free plan, not raw call data behind a paid seat. Your agents get clean answers, not raw transcripts.

What does no-bot recording mean, and why does it matter against Attention?

Claap captures calls natively instead of sending a meeting bot to join. Attention's recording is powered by a Recall.ai bot that joins the meeting, per Recall's own documentation. With Claap there's no bot to babysit: video is captured without a visible participant, and phone calls come straight from Aircall or Ringover. Consent workflows are supported.

Does Attention do agent automation, and does Claap?

Yes. Attention ships 100+ prebuilt AI sales agents and a custom Agent Builder, a real part of its pitch. Claap takes a different route: it structures every conversation into queryable fields and exposes them through an open MCP and API, so you plug in your own agents (Claude, ChatGPT, lemlist) rather than a closed library. If you want a ready-made agent suite, that's Attention; if you want open, agent-ready data, that's Claap.

Is Claap GDPR compliant?

Yes. Claap is GDPR compliant, holds a SOC 2 Type II report, and supports consent workflows for call recording across regions.

How do the people on my calls know they are being recorded?

Claap can notify participants automatically that the call is recorded, with consent rules set per region. Teams that prefer a visible recorder can switch on the meeting bot on Business and above, so it shows in the participant list. Recording laws vary by country, so whatever you pick, tell buyers the call is recorded.

What do I get on the free plan?

Basic is free, with no credit card: 10 recordings per user and 300 minutes in total, AI summaries, the Chrome recorder and the Claap MCP. CRM auto-fill, coaching and Claap AI across your calls come with Business, at $60/user/month (annual).

What happens during the demo?

A 30-minute call with our team on your use case: how Claap records your calls, fills your CRM and scores calls against your framework, plus your questions on security, data residency and pricing. You pick the slot right after the form. No commitment.

Do I need my IT team to set up Claap?

No. Most teams set Claap up themselves in about 5 minutes: connect your calendar, your conferencing tool and your CRM, and the next call is recorded. Enterprise adds SSO and user provisioning (SCIM). For your security review: GDPR, SOC 2 Type II, DPA on request.