Claap: the Attention alternative with no bot and pricing you can see.
No meeting bot in your calls, and a price you can read before any demo: a free plan, then from €24/user/month. Your AI agents query the call data through an open MCP.
Free trial · No credit card
Your agents, or theirs?
Attention ships 100+ prebuilt agents and an Agent Builder inside its own platform, on a paid account. Powerful, but the intelligence stays in its agents. Claap opens your pre-labelled call data to the agents you already use, through an open MCP from the free plan (and an API on Enterprise): clean structured fields, not raw transcripts.
No-bot recording: video calls, phone calls and emails captured natively.
No bot tile in the meeting. No setup for reps. Claap records natively on Zoom, Meet and Teams, captures phone calls from Aircall and Ringover, and pulls in the email threads around every deal. Every conversation, captured from day one.
Smart Tables: flexible, structured data from every conversation.
Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.
MCP: your AI agents run on that structured data.
Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. Attention also ships an MCP and API, but on a paid account and serving call and CRM data; Claap's MCP serves pre-labelled insight fields from the free plan.
10,000+ sales reps run their deals on Claap.
What Attention really costs in 2026.
Attention
- No public pricing, quote-only
- No free plan or trial listed
- Real-time guidance + prebuilt AI agents
- Sales-gated · book a demo to get a quote
Claap
- Pro €24 · Business €48/user/month (annual)
- Smart Tables, AI coaching, CRM auto-complete included
- Free plan + self-serve trial
- All-in pricing, no add-on stacking
Attention doesn't publish pricing, so compare on what you can verify: no free plan and sales-gated access, with its MCP and API on a paid account. Claap's plans are all-in and public at claap.io/pricing. Run your own numbers before signing anything, including ours.
See it on your own calls.
Claap vs Attention, line by line.
| Claap | Attention | |
|---|---|---|
| Call capture | No bot · video + phone + email, captured natively | Recording powered by a Recall.ai meeting bot |
| Coaching | AI scorecards on every call (SPICED, MEDDIC, custom) + talk-time split | AI coaching scorecards (BANT, MEDDIC, custom) |
| Data layer | Smart Tables · AI fields per meeting, deal, account | CRM auto-update + “Ask Attention Anything” |
| Real-time guidance | Post-call coaching + structured data | Live in-call battlecards + prompts |
| AI agent access (MCP) | MCP (since 2025) from the free plan, API on Enterprise | MCP server + REST API (paid account) |
| Agent automation | Bring your own agents via MCP | 100+ prebuilt AI agents + Agent Builder |
| Pricing | Published · from €24/user/month | No public pricing · quote-only |
| Languages | 99+ languages | 100+ languages |
| Free trial | Free plan + self-serve trial | No free plan or trial listed |
| Best for | Fast-moving SMB & mid-market teams going AI-first | AI-native agent suite with live guidance |
As of June 2026. Attention has no public pricing; its recording mechanism is per its vendor Recall.ai. Claims re-checked quarterly.
Running Attention today? See Claap on your own calls.
Book a demo on your own pipeline, or start on the free plan today.
Proof it works on real pipelines.
“Every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal.”
Alejandro Salinas· Sr Account Executive, Surfe−10 days
shorter sales cycle
More stories at claap.io/customers · G2 4.8/5 (480+ reviews)
See Claap on your own calls.
Book a demo on your own pipeline, or start on the free plan today.
Who should pick which.
Claap: for fast-moving SMB and mid-market teams going AI-first.
Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.
Attention: for teams that want an AI-native automation suite with real-time, in-call guidance.
Attention pairs conversation intelligence with a library of prebuilt AI sales agents and live in-call coaching. It fits teams that want an AI-native automation layer and are comfortable with quote-only pricing and no free plan.
Common questions.
Is Claap a good alternative to Attention?
Claap is a strong Attention alternative for revenue teams that want every call captured without a meeting bot, coached automatically, and structured into agent-ready data, with transparent, published pricing. Where Attention is an AI-native suite of prebuilt agents with quote-only pricing, Claap focuses on no-bot capture and turning conversations into queryable fields your own AI agents can use through an open MCP. From €24/user/month.
Does Attention do real-time, in-call guidance?
Yes, and it's a genuine strength: Attention surfaces live battlecards and prompts during the call. Claap focuses on no-bot capture, an AI scorecard on every call (SPICED, MEDDIC or custom), and structuring each conversation into queryable data. If live in-call prompting is a must-have, that's Attention; if you want no bot and agent-ready data, that's Claap.
How much does Attention cost in 2026?
Attention doesn't publish pricing. Access is quote-only, arranged through its sales team, and there's no free plan or self-serve trial listed. Claap's pricing is all-in and published: Pro €24, Business €48 per user per month annual, with a free plan.
Does Attention have an MCP server?
Yes. Attention ships an MCP server and a developer REST API, available on a paid account. Claap's difference is access and shape: its MCP has been in production since June 2025 and serves pre-labelled insights (objections, competitor mentions, pain points per call) from the free plan, not raw call data behind a paid seat. Your agents get clean answers, not raw transcripts.
What does no-bot recording mean, and why does it matter against Attention?
Claap captures calls natively instead of sending a meeting bot to join. Attention's recording is powered by a Recall.ai bot that joins the meeting, per Recall's own documentation. With Claap there's no bot to babysit: video is captured without a visible participant, and phone calls come straight from Aircall or Ringover. Consent workflows are supported.
Does Attention do agent automation, and does Claap?
Yes. Attention ships 100+ prebuilt AI sales agents and a custom Agent Builder, a real part of its pitch. Claap takes a different route: it structures every conversation into queryable fields and exposes them through an open MCP and API, so you plug in your own agents (Claude, ChatGPT, lemlist) rather than a closed library. If you want a ready-made agent suite, that's Attention; if you want open, agent-ready data, that's Claap.
Is Claap GDPR compliant?
Yes. Claap is built in Europe with data hosted in the EU, is GDPR compliant, and supports consent workflows for call recording across regions. Attention is a US-based company, which matters for European teams with data-residency requirements.
