Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
Vlad Coman
RevOps
10,000+ sales reps run deals on Claap · 480+ G2 reviews
The Attention alternative with no bot in your calls
No meeting bot in your calls. Every call becomes AI fields per meeting, deal and account, and your AI agents query that data through an open MCP.
Trusted by revenue teams at
Trusted by revenue teams at
Infopro Digital
TransferRoomAgents
Your agents, or theirs?
Attention's prebuilt agents run inside its own platform, on a paid account. Claap's MCP opens your structured call data to the agents you already use, from the free plan.
Open MCP + APIMCP on the free planClaude · ChatGPT · Cursor
Claude
Find this week’s churn risks and open a ticket for each.
claap · get_view5 accounts
linear · create_issue5 issues
slack · post_message#cs-team
ClaapAPP#cs-team5 accounts at risk this week. Kesta and Tunda need a call today.No bot
No-bot recording: video calls, phone calls and emails captured natively.
Claap records Zoom, Meet and Teams without a bot, captures Aircall and Ringover calls, and pulls in the email threads around every deal. No setup for reps.
No-bot video captureNative phone captureEmail syncConsent workflows
Meetings
Title
Source
Recording
Fendo · Discovery
Google MeetRecordingCaptured
Gisla · Renewal call
AircallCaptured
Re: Order form
Email
Captured
Ibra · Demo
ZoomCaptured
Jenko · Negotiation
TeamsCaptured
Kroma · Callback
RingoverCaptured
Oscar
Mila
DaanNo bot joined the call
Smart Tables
Flexible, structured data. Every call fills your CRM fields automatically.
Define any AI field (budget, decision-maker, competitor, risk): Claap fills it per meeting, deal and account, syncs it to HubSpot or Salesforce and backfills your call history.
Meeting reportsDeal reportsCompany reportsMagic clips
Fields
Name
Object
Usage
Decision-makerNew
Deals
Backfilling2,140 runs
Budget
Deals
1,902 runs
Risk
Deals
1,655 runs
Next steps
Meetings
2,388 runs
Competitor
Deals
1,410 runs
Pain
Meetings
2,015 runs
Field for
MeetingsDealsCompanies
Past calls
2,140 filled
MCP for your AI agents
Your AI agents read structured call data, not 40-page transcripts.
Claude, ChatGPT or lemlist pull objections and competitor mentions from Claap's MCP as structured fields, from the free plan. Attention has an MCP on every plan, and no free plan.
MCP since June 2025Open APIClaude · ChatGPT · lemlist
Claude
Which competitors came up in last month’s demos?
get_view“Competitor mentions”Running58 rows
| Competitor | Calls | Won after |
|---|---|---|
| Incumbent tool | 21 | 9 |
| In-house build | 8 | 5 |
Competitor mentions58 rows
Tavvy - Pro PlanIncumbent tool
Orbly - Enterprise PlanIn-house build
Who should pick which.
Claap: for fast-moving SMB and mid-market teams going AI-first.
Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.
Attention: for teams that want an AI-native automation suite with real-time, in-call guidance.
Attention pairs conversation intelligence with a library of prebuilt AI sales agents and live in-call coaching. It fits teams that want an AI-native automation layer built by the vendor.
Running Attention today? See Claap on your own calls.
Book a demo on your own pipeline, or start on the free plan today.
Proof it works on real pipelines.
The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.
Pontus Bäckman
Head of RevOps
For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.
David Bonneau
Site director
- GDPR
- SOC 2 Type II
- No training on your data
FAQ
Common questions.
Is Claap a good alternative to Attention?
Claap is a strong Attention alternative for revenue teams that want every call captured without a meeting bot, coached automatically and structured into agent-ready data. Where Attention is an AI-native suite of prebuilt agents, Claap turns conversations into queryable fields your own AI agents use through an open MCP.
Does Attention do real-time, in-call guidance?
Yes, and it's a genuine strength: Attention surfaces live battlecards and prompts during the call. Claap focuses on no-bot capture, an AI scorecard on every call (SPICED, MEDDIC or custom), and structuring each conversation into queryable data. If live in-call prompting is a must-have, that's Attention; if you want no bot and agent-ready data, that's Claap.
Does Attention have an MCP server?
Yes. Attention ships an MCP server (81 read and write tools) and a REST API on every plan, with no free plan. Claap's difference is access and shape: its MCP has been in production since June 2025 and serves pre-labelled insights (objections, competitor mentions, pain points per call) from the free plan, so you can test it before paying for a seat. Your agents get clean answers, not raw transcripts.
What does no-bot recording mean, and why does it matter against Attention?
Claap captures calls natively instead of sending a meeting bot to join. Attention joins meetings with a notetaker bot by default; its botless desktop app runs only on Apple Silicon Macs. With Claap there's no bot to babysit: video is captured without a visible participant, and phone calls come straight from Aircall or Ringover. Consent workflows are supported.
Does Attention do agent automation, and does Claap?
Yes. Attention ships 100+ prebuilt AI sales agents and a custom Agent Builder, a real part of its pitch. Claap takes a different route: it structures every conversation into queryable fields and exposes them through an open MCP and API, so you plug in your own agents (Claude, ChatGPT, lemlist) rather than a closed library. If you want a ready-made agent suite, that's Attention; if you want open, agent-ready data, that's Claap.
Is Claap GDPR compliant?
Yes. Claap is GDPR compliant, holds a SOC 2 Type II report, and supports consent workflows for call recording across regions.
How do the people on my calls know they are being recorded?
Claap can notify participants automatically that the call is recorded, with consent rules set per region. Teams that prefer a visible recorder can switch on the meeting bot on Business and above, so it shows in the participant list. Recording laws vary by country, so whatever you pick, tell buyers the call is recorded.
What do I get on the free plan?
Basic is free, with no credit card: 10 recordings per user and 300 minutes in total, AI summaries, the Chrome recorder and the Claap MCP. CRM auto-fill, coaching and Claap AI across your calls come with Business.
What happens during the demo?
A 30-minute call with our team on your use case: how Claap records your calls, fills your CRM and scores calls against your framework, plus your questions on security, data residency and pricing. You pick the slot right after the form. No commitment.
Do I need my IT team to set up Claap?
No. Most teams set Claap up themselves in about 5 minutes: connect your calendar, your conferencing tool and your CRM, and the next call is recorded. Enterprise adds SSO and user provisioning (SCIM). For your security review: GDPR, SOC 2 Type II, DPA on request.
