Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
Vlad Coman
RevOps
No meeting bot in your calls, and a price you can read before any demo: a free plan, then from $32/user/month. Your AI agents query the call data through an open MCP.
10,000+ sales reps run their deals on Claap
Lena · Acme
You
CRM updated automaticallyAttention ships 100+ prebuilt agents and an Agent Builder inside its own platform, on a paid account. Powerful, but the intelligence stays in its agents. Claap opens your pre-labelled call data to the agents you already use, through an open MCP from the free plan (and an API on Enterprise): clean structured fields, not raw transcripts.
Claude
Find this week’s churn risks and open a ticket for each.
claap · get_view5 accountslinear · create_issue5 issuesslack · post_message#cs-teamNo bot tile in the meeting. No setup for reps. Claap records natively on Zoom, Meet and Teams, captures phone calls from Aircall and Ringover, and pulls in the email threads around every deal. Every conversation, captured from day one.
Meetings
Oscar
Mila
DaanNo bot joined the call
Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.
Fields
Field for
MeetingsDealsCompanies
Past calls
2,140 filled
Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. Attention also ships an MCP and API, but on a paid account and serving call and CRM data; Claap's MCP serves pre-labelled insight fields from the free plan.
Claude
Which competitors came up in last month’s demos?
get_view“Competitor mentions”Running58 rows| Competitor | Calls | Won after |
|---|---|---|
| Incumbent tool | 21 | 9 |
| In-house build | 8 | 5 |
Competitor mentions58 rows
Tavvy - Pro PlanIncumbent tool
Orbly - Enterprise PlanIn-house build
Attention doesn't publish pricing, so compare on what you can verify: no free plan and sales-gated access, with its MCP and API on a paid account. Claap's plans are all-in and public at claap.io/pricing. Run your own numbers before signing anything, including ours.
Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.
Attention pairs conversation intelligence with a library of prebuilt AI sales agents and live in-call coaching. It fits teams that want an AI-native automation layer and are comfortable with quote-only pricing and no free plan.
Running Attention today? See Claap on your own calls.
Book a demo on your own pipeline, or start on the free plan today.
Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
Vlad Coman
RevOps
The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.
Pontus Bäckman
Head of RevOps
For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.
David Bonneau
Site director
Claap is a strong Attention alternative for revenue teams that want every call captured without a meeting bot, coached automatically, and structured into agent-ready data, with transparent, published pricing. Where Attention is an AI-native suite of prebuilt agents with quote-only pricing, Claap focuses on no-bot capture and turning conversations into queryable fields your own AI agents can use through an open MCP. From $32/user/month.
Yes, and it's a genuine strength: Attention surfaces live battlecards and prompts during the call. Claap focuses on no-bot capture, an AI scorecard on every call (SPICED, MEDDIC or custom), and structuring each conversation into queryable data. If live in-call prompting is a must-have, that's Attention; if you want no bot and agent-ready data, that's Claap.
Attention doesn't publish pricing. Access is quote-only, arranged through its sales team, and there's no free plan or self-serve trial listed. Claap's pricing is all-in and published: Pro $32, Business $60 per user per month annual, with a free plan.
Yes. Attention ships an MCP server and a developer REST API, available on a paid account. Claap's difference is access and shape: its MCP has been in production since June 2025 and serves pre-labelled insights (objections, competitor mentions, pain points per call) from the free plan, not raw call data behind a paid seat. Your agents get clean answers, not raw transcripts.
Claap captures calls natively instead of sending a meeting bot to join. Attention's recording is powered by a Recall.ai bot that joins the meeting, per Recall's own documentation. With Claap there's no bot to babysit: video is captured without a visible participant, and phone calls come straight from Aircall or Ringover. Consent workflows are supported.
Yes. Attention ships 100+ prebuilt AI sales agents and a custom Agent Builder, a real part of its pitch. Claap takes a different route: it structures every conversation into queryable fields and exposes them through an open MCP and API, so you plug in your own agents (Claude, ChatGPT, lemlist) rather than a closed library. If you want a ready-made agent suite, that's Attention; if you want open, agent-ready data, that's Claap.
Yes. Claap is GDPR compliant, holds a SOC 2 Type II report, and supports consent workflows for call recording across regions.
Claap can notify participants automatically that the call is recorded, with consent rules set per region. Teams that prefer a visible recorder can switch on the meeting bot on Business and above, so it shows in the participant list. Recording laws vary by country, so whatever you pick, tell buyers the call is recorded.
Basic is free, with no credit card: 10 recordings per user and 300 minutes in total, AI summaries, the Chrome recorder and the Claap MCP. CRM auto-fill, coaching and Claap AI across your calls come with Business, at $60/user/month (annual).
A 30-minute call with our team on your use case: how Claap records your calls, fills your CRM and scores calls against your framework, plus your questions on security, data residency and pricing. You pick the slot right after the form. No commitment.
No. Most teams set Claap up themselves in about 5 minutes: connect your calendar, your conferencing tool and your CRM, and the next call is recorded. Enterprise adds SSO and user provisioning (SCIM). For your security review: GDPR, SOC 2 Type II, DPA on request.
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