No meeting bot in your calls. Transparent, published pricing. And conversation data your AI agents can query through an open MCP and API, available from the free plan.
Free trial · No credit card · 4.8/5 on G2 (400+ reviews)
Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.
Attention pairs conversation intelligence with a library of prebuilt AI sales agents and live in-call coaching. It fits teams that want an AI-native automation layer and are comfortable with quote-only pricing and no free plan.
As of June 2026. Attention has no public pricing; its recording mechanism is per its vendor Recall.ai. Claims re-checked quarterly.
Four filters at once: rep, product, stage, time. Attention's scorecards live per call, so you open recordings to compare. Claap surfaces each as a column and the average is already aggregated. Two seconds, no manual review.
Cross-deal competitive intelligence in seconds. Attention surfaces the mention on each call; to pull the argument that won across deals, Claap already structures it: competitor, who raised it, your argument. Filter, done.
Retroactivity. Add three AI fields ("pain match for the new release?", "loss reason", "champion still warm?") and Claap backfills six months of closed-lost deals in minutes. The sorted re-engagement list is ready before your next call. With most tools, those fields only apply to calls created after you define them.
Attention ships 100+ prebuilt agents and an Agent Builder inside its own platform, on a paid account. Powerful, but the intelligence stays in its agents. Claap opens your pre-labelled call data through an open MCP and API to the agents you already use, from the free plan: clean structured fields, not raw transcripts.
No bot tile in the meeting. No setup for reps. Claap records natively on Zoom, Meet and Teams, captures phone calls from Aircall and Ringover, and pulls in the email threads around every deal. Every conversation, captured from day one.
Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.
Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. Attention also ships an MCP and API, but on a paid account and serving call and CRM data; Claap's MCP serves pre-labelled insight fields from the free plan.
Attention doesn't publish pricing, so compare on what you can verify: no free plan and sales-gated access, with its MCP and API on a paid account. Claap's plans are all-in and public at claap.io/pricing. Run your own numbers before signing anything, including ours.
“Every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal.”
More stories at claap.io/customers · G2 4.8/5 (400+ reviews)
Claap is a strong Attention alternative for revenue teams that want every call captured without a meeting bot, coached automatically, and structured into agent-ready data, with transparent, published pricing. Where Attention is an AI-native suite of prebuilt agents with quote-only pricing, Claap focuses on no-bot capture and turning conversations into queryable fields your own AI agents can use through an open MCP. From $32/user/month.
Yes, and it's a genuine strength: Attention surfaces live battlecards and prompts during the call. Claap focuses on no-bot capture, an AI scorecard on every call (SPICED, MEDDIC or custom), and structuring each conversation into queryable data. If live in-call prompting is a must-have, that's Attention; if you want no bot and agent-ready data, that's Claap.
Attention doesn't publish pricing — access is quote-only, arranged through its sales team, and there's no free plan or self-serve trial listed. Claap's pricing is all-in and published: Pro $32, Business $60 per user per month annual, with a free plan.
Yes — Attention ships an MCP server and a developer REST API, available on a paid account. Claap's difference is access and shape: its MCP has been in production since June 2025 and serves pre-labelled insights (objections, competitor mentions, pain points per call) from the free plan, not raw call data behind a paid seat. Your agents get clean answers, not raw transcripts.
Claap captures calls natively instead of sending a meeting bot to join. Attention's recording is powered by a Recall.ai bot that joins the meeting, per Recall's own documentation. With Claap there's no bot to babysit: video is captured without a visible participant, and phone calls come straight from Aircall or Ringover. Consent workflows are supported.
Yes — Attention ships 100+ prebuilt AI sales agents and a custom Agent Builder, a real part of its pitch. Claap takes a different route: it structures every conversation into queryable fields and exposes them through an open MCP and API, so you plug in your own agents (Claude, ChatGPT, lemlist) rather than a closed library. If you want a ready-made agent suite, that's Attention; if you want open, agent-ready data, that's Claap.
Yes. Claap is built in Europe with data hosted in the EU, is GDPR compliant, and supports consent workflows for call recording across regions. Attention is a US-based company, which matters for European teams with data-residency requirements.
