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See every deal. Coach every call.

Every call is captured and scored on your qualification framework; the CRM update, the follow-up and the risk flags are written by agents. You coach from the moment that proves it, not from a summary.

For sales leaders
  • GDPR
  • SOC 2 Type II
  • No training on your data
For sales leaders

Claap for sales leaders

  • Hit targets with pipeline you can trust

    Fields are filled from what was actually said, not from what a rep found time to enter, so you manage on what is happening rather than on realized outcomes.

  • Your newest rep, graded like your best

    Every call is scored on your methodology, per rep and per speaker role, so the gap between your best and your newest rep closes without adding manager hours.

  • One version of what the customer said

    Sales, CS and RevOps read the same conversations. Nobody has to reconcile three versions of what a customer said.

Visibility

Fields filled from the call, not from memory.

  • Fields, custom objects and summaries written back after every meeting.
  • Calls auto-classified by meeting type: Discovery, Demo, Negotiation.
  • In-person meetings captured from the mobile app, so field deals stop vanishing.

Deals

Deal
Meeting type
Next step
Risk
Marlo - Enterprise Plan
Discovery
Second demo
Single-threaded
Velto - Pro Plan
WritingNegotiation
WritingOrder form
WritingNo economic buyer
Rivvo - Expansion
Demo
Seat count
None
Pinwell - Enterprise Plan
In person
Exec dinner follow-up
Timing
Bramly - Pro Plan
Demo
Trial
None
Fennix - Renewal 2027
Negotiation
Countersign
Budget cut

HubSpotVelto - Pro PlanUpdated by Claap

Meeting typeNegotiation

Next stepOrder form

RiskNo economic buyer

Coaching

Every call scored. Not just the ones you had time for.

  • Every call scored automatically, not a hand-picked sample.
  • Scored by rep and by speaker role.
  • Cut the exact moment out of a call instead of describing it from memory.

Coaching

Deal
C — Competition
M — Metrics
E — Economic Buyer
I — Identify Pain
Wren - Enterprise Plan
4/5
3/5
3/5
3/5
Pelko - Expansion
Scoring2/5
5/5
4/5
4/5
Elko - Enterprise Plan
5/5
5/5
4/5
3/5
Nimbu - Expansion
4/5
4/5
5/5
3/5
Bodo - Enterprise Plan
4/5
5/5
3/5
4/5
Inko - Expansion
5/5
5/5
5/5
4/5

C — Competition

2/5

“We’re also looking at two other tools.”

Pricing call · 33:02

Risk

See the deal slip before it slips.

  • Stalled deals and weak qualification surface early.
  • Competitor mentions and objections tracked across every call.
  • Forecasting scored on what was said, on Enterprise.

Deals

Deal
AI Status
Warnings
Amount
Skiff - Pilot
Won
—
€38,400
Hanko - Renewal 2027
ActiveAt risk
—2
€97,000
Rook - Pilot
Active
—
€71,200
Dibs - Renewal 2027
Active
1
€42,000
Kelp - Pilot
Active
—
€86,500
Rivo - Renewal 2027
Active
—
€120,000

Warnings · Hanko

Close date pushed twice

Single-threaded

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

Frequently asked questions

Which plan do coaching and scoring need?

Business and above. Pro captures calls but does not fill your CRM or score them. Enterprise includes everything in Business and adds deal forecasting, account scoring and contact insights.

Can AEs, SEs and CS be scored differently?

Yes. Each role runs its own scorecard, so an SE on a technical call isn't graded against an AE's qualification criteria.

We're replacing Gong. What happens to our history?

We migrate transcripts, recordings and metadata from Gong, Modjo, Noota, Leexi and others, so nothing is lost when you switch.

Run your next pipe review on evidence.

A 30-minute demo on your real deals, scored on the framework your team already runs.