See every deal. Coach every call.
Every call is captured and scored on your qualification framework; the CRM update, the follow-up and the risk flags are written by agents. You coach from the moment that proves it, not from a summary.
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
Claap for sales leaders
Hit targets with pipeline you can trust
Fields are filled from what was actually said, not from what a rep found time to enter, so you manage on what is happening rather than on realized outcomes.
Your newest rep, graded like your best
Every call is scored on your methodology, per rep and per speaker role, so the gap between your best and your newest rep closes without adding manager hours.
One version of what the customer said
Sales, CS and RevOps read the same conversations. Nobody has to reconcile three versions of what a customer said.
Fields filled from the call, not from memory.
- Fields, custom objects and summaries written back after every meeting.
- Calls auto-classified by meeting type: Discovery, Demo, Negotiation.
- In-person meetings captured from the mobile app, so field deals stop vanishing.
Deal · Visser & Co
8properties writtenSynced to CRM
Next stepAI
Security review, then pricing
Economic buyerAI
Anneke Visser · CFO
Written to HubSpot+6 more
Every call scored. Not just the ones you had time for.
- Every call scored automatically, not a hand-picked sample.
- Scored by rep and by speaker role.
- Cut the exact moment out of a call instead of describing it from memory.
Visser & Co · Discovery
P · Pain2/5
“It’s fine for now, we just wish it were quicker.”
Transcript · 14:22 AI
Pain · last 30 days
Sam M.4.4
Léa P.4.1
Jonas D.3.2
See the deal slip before it slips.
- Stalled deals and weak qualification surface early.
- Competitor mentions and objections tracked across every call.
- Forecasting scored on what was said, on Enterprise.
Brackman & Voss · AI status
Needs action Renewal · €150,000
Context Finalising a large enterprise contract, legal review underway.
Progress Terms agreed in principle. Legal dragging past the date.
Risk Close date passed. Needs exec pressure to accelerate sign-off.
Warnings
Close date overdue 5 days
No next meeting booked
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
Which plan do coaching and scoring need?
Business and above. Pro captures calls but does not fill your CRM or score them. Enterprise includes everything in Business and adds deal forecasting, account scoring and contact insights.
Can AEs, SEs and CS be scored differently?
Yes. Each role runs its own scorecard, so an SE on a technical call isn't graded against an AE's qualification criteria.
We're replacing Gong. What happens to our history?
We migrate transcripts, recordings and metadata from Gong, Modjo, Noota, Leexi and others, so nothing is lost when you switch.
Run your next pipe review on evidence.
A 30-minute demo on your real deals, scored on the framework your team already runs.