Claap: the Avoma alternative
built for the agent era.

No notetaker bot to babysit. AI coaching on every call, and conversation data your AI agents can query. Live in 5 minutes, from $32/user/month.

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Free trial · No credit card · 4.8/5 on G2 (400+ reviews)

Updated June 2026 · competitor claims re-checked quarterly

Who should pick which.

Claap: for fast-moving SMB and mid-market teams going AI-first.

Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.

Avoma: for teams that want one low-base-price tool for notes, scheduling and CI.

Avoma bundles an AI meeting assistant, a scheduler, and conversation plus revenue intelligence as add-ons. It fits teams that want a single all-in-one contract at a low entry price and are comfortable running a notetaker bot and assembling the add-ons that turn it into a full revenue platform.

Side by side

Claap vs Avoma, line by line.

Claap
Avoma
Call capture
No bot · video + phone + email, captured natively
Notetaker bot joins each call
Coaching
AI scorecards on every call (SPICED, MEDDIC, custom) + talk-time split
AI scorecards + talk-pattern insights (CI add-on)
Data layer
Smart Tables · AI fields per meeting, deal, account
AI notes + predefined trackers and topics
Retroactivity
New AI fields backfill historical calls
Trackers apply going forward
AI agent access (MCP)
Structured Smart Tables + open API, from the free plan
Transcripts + notes (Claude, ChatGPT); API on paid plan
Scheduling
Not included, by design
Built-in scheduler + lead router (add-on)
Pricing
Published · from $32/user/month
Base $19 + CI/RI add-ons (~$77 loaded)
Languages
99 languages
60+ languages
Free trial
Free plan + self-serve trial
14-day trial, no free plan
Best for
Fast-moving SMB & mid-market teams going AI-first
All-in-one notes + scheduling + CI bundle

As of June 2026. Avoma figures from its public pricing and product documentation; G2 4.6/5 across ~1,350 reviews.

Data model

Avoma gives you notes on every call. Claap gives you a spreadsheet.

AVOMA
Call #1
Call #2
Call #3
Call #4

AI notes, one call at a time. You read them in order.

CLAAP
#
Product
Decision
Competitor
Pain
1
lemlist
4.2
3.8
2
Claap
3.6
Avoma
4.1
3
lemlist
4.8
3.5
4
Claap
3.2
Avoma
4.4

A queryable Smart Table. Pivot across all of them at once.

Claap structures every call into queryable fields: competitor, SPICED score, churn risk, whatever you track. Define a field once and Claap backfills your whole call history, then slice by rep, deal, company or quarter.

In practice

Three questions only Claap can answer.

"What's a rep's average SPICED score on one product line this quarter?"

Four filters at once: rep, product, stage, time. Avoma's scorecards live per call, so you open recordings to compare. Claap surfaces each as a column and the average is already aggregated. Two seconds, no manual review.

"Every deal where a competitor was named, and the argument that won it."

Cross-deal competitive intelligence in seconds. Avoma's trackers flag the mention; to pull the argument that won, you still replay the clips. Claap already structures it: competitor, who raised it, your argument. Filter, done.

"Which lost deals are worth re-engaging now that we just shipped a feature?"

Retroactivity. Add three AI fields ("pain match for the new release?", "loss reason", "champion still warm?") and Claap backfills six months of closed-lost deals in minutes. The sorted re-engagement list is ready before your next call. With most tools, those fields only apply to calls created after you define them.

No bot

No-bot recording: video calls, phone calls and emails captured natively.

No bot tile in the meeting. No setup for reps. Claap records natively on Zoom, Meet and Teams, captures phone calls from Aircall and Ringover, and pulls in the email threads around every deal. Every conversation, captured from day one.

No-bot video captureNative phone captureEmail syncConsent workflows
Side by side: a meeting with a recorder bot tile versus a clean Claap-captured call
Smart Tables: AI fields aggregated per deal and per account, synced to the CRM
Smart Tables

Smart Tables: flexible, structured data from every conversation.

Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.

Meeting reportsDeal reportsCompany reportsMagic clips
MCP for your AI agents

MCP: your AI agents run on that structured data.

Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. Avoma ships an MCP too, but it exposes raw transcripts and notes; Claap exposes the structured Smart Tables layer.

MCP since June 2025Open APIClaude · ChatGPT · lemlist
Flow diagram: conversations into Smart Tables, exposed to Claude, ChatGPT and lemlist through MCP
Pricing reality check

What Avoma really costs in 2026.

Avoma

  • Base from $19/seat/mo (annual)
  • Conversation Intelligence +$29/seat/mo
  • Revenue Intelligence +$29/seat/mo
  • Loaded sales seat ~$77/mo · 14-day trial, no free plan

Claap

  • Pro $32 · Business $60/user/month (annual)
  • Smart Tables, AI coaching, CRM auto-complete included
  • Free plan + self-serve trial
  • All-in pricing, no add-on stacking

Avoma's $19 headline is the base meeting assistant; the conversation and revenue intelligence that make it Gong-class are separate add-ons. Claap's plans are all-in and public at claap.io/pricing. Run your own numbers before signing anything, including ours.

See it on your own calls.
Book a demoStart for free

Proof it works on real pipelines.

−10 days
shorter sales cycle

“Every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal.”

Alejandro Salinas · Sr Account Executive, Surfe

More stories at claap.io/customers · G2 4.8/5 (400+ reviews)

FAQ

Common questions.

Is Claap a good alternative to Avoma?

Claap is a strong Avoma alternative for revenue teams that want every call captured without a notetaker bot, coached automatically, and structured into agent-ready data, with transparent all-in pricing. Where Avoma bundles notes, scheduling and CI/RI add-ons at a low base price, Claap focuses on capturing conversations and turning them into queryable fields your AI agents can use. From $32/user/month.

Which is better for coaching, Claap or Avoma?

Both score calls. Avoma offers AI scorecards and talk-pattern insights through its Conversation Intelligence add-on. Claap auto-scores every call against your framework (SPICED, MEDDIC or custom) with talk-time split, included in Business rather than billed as a separate module. If you want coaching on every call without managing add-ons, that's Claap.

How much does Avoma really cost in 2026?

Avoma's base AI Meeting Assistant starts at $19/seat/month annual. The conversation intelligence and revenue intelligence that make it comparable to Gong are separate add-ons at about $29/seat/month each, so a fully-equipped sales seat lands near $77/seat/month. There's a 14-day trial but no permanent free plan. Claap's pricing is all-in and published: Pro $32, Business $60 per user per month annual, with a free plan.

Does Avoma have an MCP server?

Yes. Avoma ships a public MCP server that exposes meeting transcripts and notes to Claude Desktop and ChatGPT. Claap's MCP and open API expose structured Smart Tables, fields aggregated per deal and account rather than raw transcripts, to a wider range of agents, and it's available from the free plan. Querying structured fields means faster answers, fewer hallucinations and lower token cost than parsing transcripts.

What does no-bot recording mean, and why does it matter against Avoma?

Claap captures calls natively instead of sending a notetaker bot to join the meeting. Avoma relies on a recorder bot, and the most common theme in its reviews is the bot failing to join, joining late or dropping mid-call. With Claap there's no bot to babysit: video is captured without a visible participant, and phone calls come straight from Aircall or Ringover. Consent workflows are supported.

Does Avoma do scheduling, and does Claap?

Yes, Avoma includes a scheduler and an optional lead router, a genuine part of its all-in-one pitch. Claap does not book meetings; it focuses on capturing conversations, structuring them and feeding your AI agents. If a built-in scheduler is a must-have, that's a point for Avoma. If you already have one and want the best conversation data, that's Claap.

Is Claap GDPR compliant?

Yes. Claap is built in Europe, is GDPR compliant, and supports consent workflows for call recording across regions.