Claap vs GONG.

5 reasons why companies go with Claap instead of Gong FOR REVENUE intelligence.

THE biggest difference is OUR dna.

First, a big shoutout to the team at Gong for pioneering the “Revenue Intelligence” category. Their solution enables sales leaders to understand what’s happening during sales calls.

If you’re evaluating an alternative to Gong, you’re already on the right track by comparing two products with amazing capabilities for Sales teams.

So what’s the difference between Claap and Gong?

Built for Sales Productivity: Reps, Managers, Teams, and Newcomers.

At Gong, the platform was built to record sales calls, gain insights, and provide feedback. Claap, on the other hand, was designed with the modern sales team in mind—especially those who need a fast, flexible, and collaborative solution.

Claap addresses one of the biggest pain points in sales today: wasted time and slow processes. With a 5-minute setup, no implementation costs, and a flexible platform for cross-team collaboration, Claap enables you to achieve more in less time. It’s truly a platform designed for sales reps, not just managers, allowing you to stay productive, aligned, and organized—without months of onboarding or breaking the bank.

Why Choose Claap over Gong? Let’s explore the key reasons why Claap has become the go-to alternative for sales productivity.

Need MORE Details?

THE top 5 reasons why companies use claap vs GONG.

Reason #1

Get All the Core Features of Gong for a Fraction of the Price with Claap

Gong offers call recording, transcriptions, and insights to help sales leaders monitor deals and coach their teams. However, Gong software comes at a high cost—starting at $150/month per seat, plus a $5,000 platform fee for implementation.

Claap delivers all these core features at a fraction of the cost—starting at $40/month, with no platform fees or long-term commitment. Better yet, you can start with a free trial and set up the entire platform in just 5 minutes. Plus, with Claap’s basic licenses, your entire company can access and engage with sales calls for free.

REASON #2

Claap sets up in 5 minutes, no implementation costs.
Gong takes 3+ months and $5,000.

With Gong, you face a 3-month onboarding process and a $5,000 implementation fee. For most teams, that’s too much time and money spent.

Claap is built for fast-moving teams. You can be up and running in just 5 minutes, with zero implementation costs and immediate value. Whether you're a sales leader or an individual contributor, Claap's intuitive interface helps you dive straight into productivity.

REASON #3

Claap is Built for all Sales Reps, Not Just for Managers like Gong

While Gong offers valuable insights for managers, its focus on high-level analysis can often make adoption challenging for sales reps. Many reps find it overwhelming or time-consuming to integrate Gong into their day-to-day workflows, limiting its effectiveness across the entire sales team.

Claap, on the other hand, is designed with sales reps in mind. It helps them save up to 30 minutes after each meeting by automating tasks like meeting notes, CRM enrichment, email follow-ups, and next-step recommendations. This streamlined approach enables sales reps to focus more on selling and less on admin work—making Claap a tool they love to use.

And managers? They still get all the features they need to coach their teams effectively—AI-powered coaching, insights, analytics, and more—without sacrificing team-wide adoption.

Claap strikes the perfect balance, empowering your entire sales organization to perform at its best.

REASON #4

Claap Keeps Your Training Library Updated Effortlessly

Gong is great for analyzing calls, but it’s not designed to manage a living, evolving training library.

Claap, on the other hand, makes it easy to keep your training materials up to date.

You can automatically create clips, store meeting recordings, call insights, and enablement content all in one workspace—ready for reps to access at any time. It’s an effortless way to ensure your team stays informed on the latest techniques and product knowledge.

REASON #5

Claap Facilitates Cross-Team Collaboration Like No Other

One single repository for all your video content

Gong may provide excellent sales call insights, but its complexity often results in valuable knowledge staying siloed within the sales team.

Claap is designed to foster collaboration across departments—from product to marketing to customer success. Everyone can join the conversation, leave feedback, and contribute to key projects without the friction of using yet another tool.

Whether it’s sharing a recorded sales call for product feedback, commenting on a marketing campaign, or collaborating on a support ticket, Claap integrates seamlessly into the tools you already use—Slack, Notion, CRMs, Linear, and more.

It’s built to bring teams together, not create new silos.

Close Deals. Not TABS.

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James Gibson

General Manager

We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.

Barbara Bergeaud

COO

I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.

Alejandro Salinas

Sr Account Executive

I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.

Sophie Agosta

“Very easy to use and intuitive, with all the key features needed for the sharing of mind”

Gabriel Azmallag

“Amazing product to gain in productivity. Well done, Claap team!”

Sharthok Chakraborty

“If you are a part of a remote/ hybrid team, Claap is not only going to make collaboration super easy, it will save you tons of time”

Alexandre Berriche

“Awesome”

Gonzalo Manrique

“Amazing product and support team! We are early users here at Ironhack and couldn’t be happier! Highly recommended”

Juan Ferrari

“LOVE IT!

Melissa Atienza

Best assistant for my Candidate Interviews.

Nicolas Bressy

The best meeting recording solution! Super easy to set up. Claap reduces the need for manual work drastically.

Vincent Costiou

Great to automatically extract key takeways and next steps from my client calls! Super easy to use.

Julien Duhaubois

Great all-in-one video recording tool. Provides a very convenient solution for meetings recording + video recording, at a much better price that alternative options

Luis Barbosa

I started using Claap more than 1y ago, and it has been an absolute lifesaver!