10,000+ sales reps run deals on Claap · 480+ G2 reviews
All the sales intelligence you need. None of Gong's complexity.
Record calls without bots, keep your CRM up to date, and get better visibility into your forecast. Set up in 5 minutes.
#dealsTrusted by revenue teams at
Infopro Digital
TransferRoomClaap vs Gong, line by line.
 |  | |
|---|---|---|
| Call capture | No bot · video + phone + email, captured natively | Bot, or native on Zoom |
| Data layer | AI fields per meeting, deal and account | AI fields per deal and account, last 6 months of calls |
| What AI agents can do (MCP) | Creates fields and views, updates deals | Read-only. AI summaries, no transcripts. |
| Coaching | AI scorecards on every call, scored per rep | Deep analytics, manager-led |
| Implementation | None · 5-minute setup | An onboarding project with Gong's team |
As of October 2026. Competitor facts from Gong's public product documentation.
No-bot recording: video calls, phone calls and emails captured natively.
Claap records Zoom, Meet and Teams without a bot, captures Aircall and Ringover calls, and pulls in the email threads around every deal. No setup for reps.
Meetings
Ringover
Teams
Google Meet
Zoom
Jules
Lea
HenkNo bot joined the call
Flexible, structured data. Every call fills your CRM fields automatically.
Define any AI field (budget, decision-maker, competitor, risk): Claap fills it per meeting, deal and account, syncs it to HubSpot or Salesforce and backfills your call history.
Fields
Field for
MeetingsDealsCompanies
Past calls
1,284 filled
Ask Claude or ChatGPT about your pipeline and let it update your CRM.
Through Claap's MCP, Claude or ChatGPT creates a new scoring field and its view on request. After a call, it writes the deal's stage, owner and amount into HubSpot.
Claude
Add a “Champion strength” score and update Rivvo to Proposal.
create_deal_field“Champion strength”RunningField created
Done. Champion strength is scored on every call, and Rivvo is now in Proposal in HubSpot.
| Action | Result |
|---|---|
| create_deal_field | Champion strength |
| update_deal | Rivvo · Proposal |
Champion strengthField created
Rivvo - Pro PlanProposal
Champion strength1–5 score
Who should pick which.
Claap: for fast-moving teams that want intelligence live the same day.
No bot, no implementation project. AI scorecards on every call. Conversation data structured per deal and account. The Claap MCP for your AI agents.
Gong: for large enterprises with dedicated RevOps.
500+ reps, a dedicated RevOps team, reps living in Salesforce all day. Gong is the established enterprise choice. Plan for an onboarding project with Gong's team.
Running Gong today? See Claap on your own calls.
Book a demo on your own pipeline, or start on the free plan today.
Skedda chose Claap over Gong, at scale.
700+
meetings coached every month, without reviewing each call
“What I was really hunting for was a call grader, something that could automate parts of coaching and help us scale consistency.”
- GDPR
- SOC 2 Type II
- No training on your data
Common questions.
Is Claap a good alternative to Gong?
Claap is the leading Gong alternative for fast-moving SMB and mid-market teams. No bot, no implementation project. AI scorecards on every call. Data structured per deal and account. An MCP where Claude or ChatGPT creates your scoring fields and updates your deals.
Does Gong have an MCP server?
Yes, and it is read-only. Gong's own documentation says its MCP server does not create, update or delete anything in Gong or your CRM, and that it returns AI-generated summaries rather than raw transcripts. Claap's MCP goes the other way: Claude or ChatGPT can create an AI field and the view it lives in, and write a deal's stage, owner and amount into HubSpot.
What does no-bot recording mean?
Claap captures calls natively instead of sending a recording bot to join the meeting. Prospects see a normal call. Phone conversations are captured directly from Aircall or Ringover. Consent workflows are supported.
Can I bring my Gong call history into Claap?
Yes. Your Gong transcripts, recordings and metadata move over, so the team keeps its history. Migration support is included on Enterprise plans. Setup itself takes about 5 minutes (calendar, conferencing, dialer), and most teams record their first calls the same day.
Is Claap GDPR compliant?
Yes. Claap is GDPR compliant, holds a SOC 2 Type II report, and supports consent workflows for call recording across regions.
Who are Gong's main competitors?
For sales call recording and conversation intelligence, the main ones are Claap, Avoma, Sybill, Jiminny, Salesloft Conversations and Outreach Kaia. Our guide to the best Gong alternatives compares nine of them on MCP access and G2 ratings.
How do the people on my calls know they are being recorded?
Claap can notify participants automatically that the call is recorded, with consent rules set per region. Teams that prefer a visible recorder can switch on the meeting bot on Business and above, so it shows in the participant list. Recording laws vary by country, so whatever you pick, tell buyers the call is recorded.
What do I get on the free plan?
Basic is free, with no credit card: 10 recordings per user and 300 minutes in total, AI summaries, the Chrome recorder and the Claap MCP. CRM auto-fill, coaching and Claap AI across your calls come with Business.
What happens during the demo?
A 30-minute call with our team on your use case: how Claap records your calls, fills your CRM and scores calls against your framework, plus your questions on security, data residency and pricing. You pick the slot right after the form. No commitment.
Do I need my IT team to set up Claap?
No. Most teams set Claap up themselves in about 5 minutes: connect your calendar, your conferencing tool and your CRM, and the next call is recorded. Enterprise adds SSO and user provisioning (SCIM). For your security review: GDPR, SOC 2 Type II, DPA on request.
