Claap vs GONG.

Discover the 5 reasons why companies go with Claap FOR REVENUE intelligence.

THE biggest difference is our dna.

First, we’d like to give a big shoutout to the team at Gong. They invented the “Revenue Intelligence” category and designed the 1st solution that truly enabled sales leaders to better understand what was happening during sales calls.

If you’re here to evaluate an alternative to Gong then you’re already doing the right thing by comparing 2 products with amazing capabilities.

So what’s the difference between Claap and Gong?

The biggest difference is our DNA.

The founding team at Gong initially built a solution to help sales teams record sales calls, gain insights from them, and collaborate on those calls through actionable feedback.

The founding team at Claap built a platform to solve one of the biggest issues of the new hybrid work era: siloed communication and slow decision-making (think back-to-back meetings or endless messaging threads). We created an all-in-one video workspace to provide an easy way for teams to speed up alignment and decision-making. Claap combines many tools into one, unifying your meeting recording, screen recording, and video wiki in a single video workspace, and unlocking a new level of efficiency and alignment.

Like many other all-in-one solutions such as Notion, ClickUp, or Airtable, you can use Claap for hundreds of use cases.

We’ve noticed that one of the most popular ones was to use Claap for Revenue Intelligence. If you’re looking for a complete Revenue Intelligence solution, you should probably pick Gong. But if you’re trying to consolidate tools, break silos and reduce costs, without compromising on the core functionalities, here are a few reasons to consider Claap.

Need to convince your teammates?
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THE top reasons why companies use claap vs GONG.

Reason #1

CLAAP OFFERS THE CORE FEATURES OF GONG FOR A THIRD OF THE PRICE

Claap - revenue intelligence for a third of the price

The main use case for Gong is to automatically record sales calls, transcribe them, and provide insights like talk-to-listen ratio. Then, sales leaders can listen to those calls to better understand what is happening on a deal and provide actionable feedback to their team.

The starting price for Gong is around $100/month/seat + $5,000 platform fee with a yearly commitment. So at least $1,200 upfront for each account executive ($6,200 with platform fees).

With Claap, you can do use all those features for a fraction of the price — $30/month for power recorder — with a 14-day free trial and no commitment.

And if you just want to access sales calls and contribute on it, the contributor role lets you access calls and comment without having to pay anything.

REASON #2

CLAAP HELPS YOU BREAK SILOS, NOT CREATE NEW ONES

If you want to use Revenue Intelligence to provide insights to your Product and Marketing Teams like product feedback, campaign impact, or marketing collateral requests, you need to have them adopt another tool.

What’s the point of recording and commenting videos if you struggle to get teammates to join yet another tool to watch them?
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One the main benefits you get from Claap is that the platform has been designed to be used by any team. Engineering, product, design, marketing, ops, sales, customer success, they’re using Claap every day to communicate more efficiently.
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So with Claap you don't need to worry about introducing yet another tool to the team.

REASON #3

CLAAP HELPS YOU PROVIDE PRECISE FEEDBACK, NOT JUST COMMENT

Share actionable feedback. Revenue intelligence

One of the main use case for Revenue Intelligence is to let sales leaders listen to sales calls and comment on it to provide feedback such as how to frame a question, how to handle an objection or how to pitch a new feature.

Gong helps you add a simple text comment and mention your teammates. However, adding a personal touch to your communication is crucial for remote teams to feel connected. If that’s something your team considers crucial, you won’t find many personal touches with this option.

Claap is built to make sharing feedback a breeze. You can comment on the video with text, reactions, attachments, and above all video replies.

Everything you need to provide clear feedback to your team!

REASON #4

CLAAP HELPS YOU SHARE INSIGHTS WHERE PEOPLE WORK, NOT CREATE ANOTHER PLACE TO GO

One of the main use cases for Revenue Intelligence is to share video insights such as product feedback, create feature request or support tickets, or add it to your training programs.

While Gong enables you to embed videos in an iframe, this process is quite complex to use and people often end up in Gong to watch the video.

In order to avoid context switching as much as possible (💡fast alignment = our leitmotif), Claap helps you automatically embed videos in your favorite tools — Slack, Notion, Jira, GitHub, ClickUp, Trello, …. — in a format specifically designed for that.

You just need to copy the link, paste it. And play it!

REASON #5

CLAAP HELPS YOU CENTRALIZE ALL YOUR VIDEO CONTENT IN ONE PLACE

One single repository for all your video content

One of the main use case for Revenue Intelligence is to use it as a video repository so you can share sales calls with clients or use them as best practices for new hires.

While Gong helps you organize your sales calls, it wasn’t designed to centralize all videos in one place, whether it’s coming from meeting recordings, uploaded videos, or screen recordings.

Claap has been built as your all-in-one video workspace—the brain behind your business.

If you want to use it for training purposes, you can centralize some meeting extracts together with tutorials created by your sales enablement teams in a dedicated topic.

If you want to build a shared repository with a customer, create a shared topic to centralize your recorded demos together with short follow-up videos — answering a question about a feature, going through your proposal, etc…

WHERE WE’RE GOING, WE DON’t NEED THAT many tools.

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THEY CHOSE CLAAP TO DRIVE MORE impact.

Mathilde Collin

CEO

“Over the past year, we’ve all spent a little too much time in video meetings and more time wishing we could get our heads down and get on with our task list. Claap is the platform that is making that easier”

Marc-Antoine Lacroix

CPO

“Claap helps us save meeting time and get sharp feedback to iterate faster on projects, whether it’s sharing a Claap to one person, or asking feedback to many stakeholders. I can't see my team working without it now.”

James Gibson

General Manager

"We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements."

Sophie Agosta

“Very easy to use and intuitive, with all the key features needed for the sharing of mind”

Gabriel Azmallag

“Amazing product to gain in productivity by limiting the number of meetings. Well done, Claap team!”

Taoufik Limami

“Great tool, stellar team. They've managed to beat loom in slightly more than than a year, just imagine where they will be in 2024!!”

Jonathan Userovici

“Definitely better than emails and faster than meetings - one of the best products out there for a hybrid workplace”

Sharthok Chakraborty

“If you are a part of a remote/ hybrid team, Claap is not only going to make collaboration super easy, it will save you tons of time”

Daniele Packard

“Have been using Claap for months to make async collaboration better - the whole team relies on it”

Mathieu Desve

“Awesome idea! Can wait to build my remote team on it!”

Louis-Jean De Gastines

“Amazing team behind an amazing product”

Nicolas Berthozat

“Very useful to limit the number of meetings, I can only recommend it!”

Alexandre Berriche

“Awesome”

Dillan Patel

“Loving Claap. really simple to use and I love the fact you can comment directly on the video as if you're pointing at it. Makes training and sync meetings a breeze”

Jeff Gardner

“Such a useful tool for capturing feedback quickly and sharing with your team (or a broader audience). Useful for anyone that works remotely and is striving to have less meetings in their lives”