The Gong alternative built for the agent era
Call recording, AI coaching and deal data, without Gong's platform fee or a 3-month rollout. No bot in the call, live in 5 minutes, from €24/user/month.
Free trial · No credit card
No-bot recording: video calls, phone calls and emails captured natively.
No bot tile in the meeting. No setup for reps. Claap records natively on Zoom, Meet and Teams, captures phone calls from Aircall and Ringover, and pulls in the email threads around every deal. Every conversation, captured from day one.
Sam M.
Léa P.Sam M.
Jonas D.Léa P.
Mara K.Sam M.Jonas D.Mara K.Sam M.
Visser & Co · DiscoveryRecording
Sam
Anneke
PieterNo bot joined the call
Smart Tables: flexible, structured data from every conversation.
Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.
New AI field · added today
competitorAIsingle-select
BackfilledAll history
Synced todeal.competitor_c
Roll up per
Process changed? Edit the prompt, every call re-fills.
With the Claap MCP, changing what you measure takes a sentence, not a quarter.
Connect Claude to Claap and it does more than answer questions about your pipeline. Ask for a new scoring criterion and it creates the AI field, then the view your team reads it in. Ask it to update a deal after the call and it writes the stage, owner and amount into HubSpot. It only reaches what your own Claap login reaches.
Claude · ChatGPT · Claap MCP
“What did we lose to last quarter, and did we see it coming on the calls?”
MCP claap.get_view · "Win-Loss Deals" · 44 rows · 8 typed columns
And in 31 of the 44, the objection was already on a call before the deal slipped.
10,000+ sales reps run their deals on Claap.
What Gong actually costs in 2026.
Gong
- ~$108–250/user/month depending on bundle
- Platform fee $5,000–50,000/year
- Implementation $15,000–65,000
- 3-year contracts, 5–15% renewal uplifts
Claap
- Pro €24 · Business €48/user/month (annual)
- No platform fee
- No implementation · live the same day
- Monthly or annual, cancel anytime
A 20-rep team's first year: roughly $40,000–90,000+ on Gong including fees, versus €11,520 on Claap Business. Sources: published 2025 pricing data. Run your own numbers before signing anything with anyone, including us.
See it on your own calls.
Claap vs Gong, line by line.
 |  | |
|---|---|---|
| Call capture | No bot · video + phone + email, captured natively | Bot joins every call |
| Coaching | AI scorecards on every call + per-rep dashboards via MCP | Deep analytics, manager-led |
| Data layer | Smart Tables · AI fields per meeting, deal, account | Trackers · yes/no a topic came up, no queryable layer |
| What AI agents can do (MCP) | Creates fields and views, updates deals | Read-only. AI summaries, no transcripts. |
| Implementation | None · 5-minute setup | $15,000–65,000 · 3+ months |
| Contract | Monthly or annual | 3-year standard |
| Platform fee | None | $5,000–50,000/year |
| Entry price | €24/user/month, annual | ~$108–120/user/month + fees |
| Free trial | Free plan + self-serve trial | No self-serve trial |
| Best for | Fast-moving SMB to mid-market, AI-first | Enterprises 500+ reps, dedicated RevOps |
As of June 2026. Competitor figures from published pricing data and public product documentation.
Running Gong today? See Claap on your own calls.
Book a demo on your own pipeline, or start on the free plan today.
Gong gives you a folder of call reports. Claap gives you a database.
A folder of call reports. You open them one by one.
- Call #1
- Call #2
- Call #3
- Call #4
A queryable Smart Table. Pivot across all of them at once.
| # | Product | Decision | Competitor | Pain |
|---|---|---|---|---|
| 1 | lemlist | 4.2 | n/a | 3.8 |
| 2 | Claap | 3.6 | Gong | 4.1 |
| 3 | lemlist | 4.8 | n/a | 3.5 |
| 4 | Claap | 3.2 | Gong | 4.4 |
Define a field once (competitor, SPICED score, churn risk, whatever you track) and Claap backfills your whole call history, then slice by rep, deal, company or quarter.
Gong only tells you whether a topic came up, and on which call.
Skedda chose Claap over Gong, at scale.
“What I was really hunting for was a call grader, something that could automate parts of coaching and help us scale consistency.”
Jake Helman· SVP Sales & Partnerships, Skedda700+
meetings coached every month, without reviewing each call
Read the full story at claap.io/customers/skedda · G2 4.8/5 (480+ reviews)
See Claap on your own calls.
Book a demo on your own pipeline, or start on the free plan today.
Who should pick which.
Claap: for fast-moving teams that want intelligence live the same day.
No bot, no implementation project, no platform fee. AI scorecards on every call. Conversation data structured per deal and account. The Claap MCP for your AI agents. From €24/user/month.
Gong: for large enterprises with dedicated RevOps.
500+ reps. Six-figure tooling budget. Reps living in Salesforce all day. Gong is the most battle-tested vendor in the category (6,400+ G2 reviews). The price of entry: a 3+ month implementation and a 3-year contract.
Common questions.
Is Claap a good alternative to Gong?
Claap is the leading Gong alternative for fast-moving SMB and mid-market teams. No bot, no implementation project. AI scorecards on every call. Data structured per deal and account. An MCP where Claude creates your scoring fields and updates your deals. €24–48/user/month, no platform fees.
How much does Gong cost in 2026?
Based on published 2025 pricing data: ~$108–120/user/month core, up to ~$250 bundled. Add platform fees of $5,000–50,000/year and implementation fees of $15,000–65,000. Contracts typically run 3 years. Exact pricing requires a sales quote.
Does Gong have an MCP server?
Yes, and it is read-only. Gong's own documentation says its MCP server does not create, update or delete anything in Gong or your CRM, and that it returns AI-generated summaries rather than raw transcripts. Claap's MCP goes the other way: Claude can create an AI field and the view it lives in, and write a deal's stage, owner and amount into HubSpot.
What does no-bot recording mean?
Claap captures calls natively instead of sending a recording bot to join the meeting. Prospects see a normal call. Phone conversations are captured directly from Aircall or Ringover. Consent workflows are supported.
Can I migrate from Gong to Claap?
Yes. Claap sets up in about 5 minutes: calendar, conferencing, dialer. Migration support is included on Enterprise plans. Most teams run their first fully-captured calls the same day.
Is Claap GDPR compliant?
Yes. Claap is built in Europe and your conversation data is hosted in the EU, not the US like Gong. Claap is GDPR compliant and supports consent workflows for call recording across regions.
