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Turn your sales conversations into trusted data for your AI agents.

Claap captures every call, meeting and email and turns what was said into CRM fields, call scores and deal forecasts. Written to your CRM on its own, and open to Claude and any agent you build.

No credit card required.

Claap plugs into your conversations and into your revenue stack: calls on Zoom, Google Meet and Microsoft Teams and the emails around them go in one side, and CRM fields, per-rep scorecards and AI agents on MCP come out the other.
  1. Capture: calls on Zoom, Google Meet and Microsoft Teams, and the emails around them.
  2. Deals: next steps and blockers written back to Salesforce and HubSpot.
  3. Scorecards: every rep scored on every call, against your own framework.
  4. Claap AI: agents that read the conversations through MCP, in Claude and Slack.

Trusted by revenue teams at

  • Revolut
  • Infopro Digital
  • Skello
  • Qonto
  • Dash0
  • TransferRoom
  • VIKTOR
  • Relesys
  • Le Wagon
  • Talentia Software
  • Payrails
  • Pandektes

10,000+ sales reps run their deals on Claap.

  • SOC 2 Type II
  • GDPR
  • No training on your data
G2 Leader, Mid-Market, Spring 2026G2 High Performer, Summer 2026
How it works
Capture

Capture every sales conversation

  • Record from your desktop without a bot, or add a visible bot if your team prefers.
  • Capture in-person meetings from the mobile app.
  • Bring dialer calls and emails into the same deal timeline.
Learn more: Capture every sales conversation

Meetings

Title
Source
Recording
Sardo · Discovery
Google Meet
RecordingCaptured
Telva · Pricing call
Zoom
Captured
Ulko · Renewal call
Aircall
Captured
Vorra · Site visit
Mobile app
Captured
Wemko · Demo
Teams
Captured
Re: Security questionnaire
Email
Captured
SamAnnekePieter
14:22 / 32:10

No bot joined the call

CRM automation

It writes itself into your CRM.

  • Custom objects and fields, not just a summary dumped in a note.
  • Auto-classified by meeting type: Discovery, Demo, Negotiation.
  • You keep control of what syncs and when.
Learn more: It writes itself into your CRM.

Deals

Deal
Meeting type
Next step
Budget
Fretly - Enterprise Plan
Discovery
Second demo, CFO
€150k
Lumora - Pro Plan
WritingDemo
WritingSecurity review
Writing40 seats
Payloop - Renewal 2027
Negotiation
Kick-off call
€125k
Brightwell - Expansion
Discovery
Send the DPA
€120k
Tessly - Enterprise Plan
Demo
Map current tools
€110k
Oakline - Pro Plan
Negotiation
Pilot scoping
€98k

HubSpotLumora - Pro PlanUpdated by Claap

Meeting typeDemo

Next stepSecurity review

Budget40 seats

Coaching & forecast

Score on your methodology

  • MEDDIC, MEDDPICC, BANT and SPICED ship ready to edit, or write your own criteria.
  • Different scorecards for AEs, SEs, and CS.
  • Risks and next steps land on the deal record the minute the call ends.
Learn more: Score on your methodology

Coaching

Deal
M — Metrics
I — Identify Pain
E — Economic Buyer
C — Champion
Torva - Renewal 2027
5/5
4/5
4/5
3/5
Jetti - Pilot
Scoring2/5
4/5
3/5
5/5
Saffi - Renewal 2027
4/5
4/5
5/5
5/5
Ember - Pilot
5/5
3/5
4/5
5/5
Velto - Renewal 2027
4/5
4/5
4/5
3/5
Morsel - Pilot
4/5
3/5
3/5
3/5

M — Metrics

2/5

“Faster, yes. In euros? We never measured it.”

Sofia Marin · 14:22

AI agents

Activate your AI agents.

  • Run it from Claude or ChatGPT through the Claap MCP connector.
  • Or wire it through Zapier, Make, n8n or a webhook.
  • Deliver to Slack, your CRM, a deck, a dashboard or your CMS.
Learn more: Activate your AI agents.

Agents

Every morning, recap yesterday’s calls in Slack

Creating agentAgent created

Sales Meetings Daily Recap

A Slack recap each morning of yesterday's calls, with objections and competitor mentions.

Sam M.143

Win/Loss Analyzer

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

Léa P.94

Battlecard Generator

Competitor battlecards grounded in real prospect quotes and checked against your docs.

Jonas D.76

Sales Meetings Daily RecapAPP8:00Slack#sales9 calls yesterday. Pricing came up 4 times, SSO twice.Each line links to the moment in the call.
Intelligence Layer

Use your context layer for your own AI use cases.

Claap structures Competition, Objection and Feature Request fields before your agents use them. They retrieve labeled fields instead of parsing raw transcripts, leaving less room for hallucinations.

1Captured2Structured by Claap3Activates
  • Call
  • Desktop
  • Mobile
  • Email
  • Claude
  • ChatGPT
  • Dust
  • n8n
  • Mistral AI
2 · Context layerStructured sales context on every meeting, deal, company and contact
Switch

Switch recorders. Keep your history.

Most teams joining us are replacing something expensive, fragile, or both. We handle the move end to end.

  • Bring your history over.

    We migrate transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari, so your history moves with you.

  • Built for regulated teams.

    GDPR, SOC 2 Type II, DPA on request. No training on your data. The requirements that block enterprise deals, handled.

  • Pay for how you actually work.

    Separate recorder and reviewer tiers, reassignable as your team changes. Fit high-turnover and mixed sales-plus-CS orgs without overpaying.

Customer stories

Teams already running on Claap.

  • Weglot

    10+ hrs

    back per rep, every week

    Give every sales rep their week back.

    Read the story
  • Evaneos

    3 hrs

    saved per AM, per week

    Less admin after every account review, and churn risk visible earlier.

    Read the story
  • Ronspot

    26%

    higher deal value

    Signals extracted from calls turned into more valuable deals.

    Read the story
  • Skello
    Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.
    Vlad Coman

    Vlad Coman

    RevOps

  • WP SEO AI
    The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.
    Pontus Bäckman

    Pontus Bäckman

    Head of RevOps

  • Infopro Digital
    For managers it is great: we spot what is not working straight away, and we can work on it very precisely with the advisors. Our coaching is more efficient.
    David Bonneau

    David Bonneau

    Site director

Frequently asked questions

How fast can I get started?

About 15 minutes for you and your team. Start on the free plan, no sales call needed. Want a guided tour instead? Book a demo, and we'll set you up live.

What does Claap actually do?

It records your calls, meetings and emails, then reads them: qualification fields, risks, next steps and a score against your methodology. Those land in your CRM on their own, and the same data is open to Claude and any agent you build.

How many languages does transcription support?

99+ languages. Multilingual teams get the same quality of transcript, scoring and CRM fields as an English-speaking one.

Do I need a bot in my meetings?

No. Claap records Zoom, Google Meet and Microsoft Teams without joining as a participant, so nothing changes about how your calls feel. If your team prefers a visible bot, that is available on every plan too.

What kind of companies use Claap?

Revenue teams, from startups to enterprises: Qonto, Figures, Uberall, Revolut, Qogita, Surfe and ScorePlay among them. More than 10,000 sales reps run their deals on Claap.

Is Claap secure?

GDPR, SOC 2 Type II, and a DPA on request. Your data is never used to train models.

How much does Claap cost?

Basic is free. Pro is $32 and Business is $60 per user per month, billed annually. Enterprise is custom.

See it on your own pipeline.

A 30-minute demo on your real deals. Replacing another platform? Ask how we migrate your history.