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Model Context Protocol

Your agents read views, not transcripts.

A native MCP connector plus an API. Claude, ChatGPT or any MCP client pulls a saved view whose columns are AI fields Claap already extracted.

Deals
πŸ—‚οΈAll deals🎯OpenπŸ†Won❌LostπŸ“ŠMEDDPICCβš–οΈWin-Loss DealsπŸ’°High value deals+
Deal
Deal owner
Stage
Amount
Next stepAI
ObjectionsAI
Decision dateAI
BBrackman & VossBrackman
Negotiation
€150,000
Second demo for the CFO
Rollout
29 Sep
KKessler RetailKessler
Closed Won
€125,000
Kick-off with the enablement lead
Pricing
14 Aug
NNorthwind LogisticsNorthwind
Proposal
€120,000
Send the DPA to legal
SecurityDPA
12 Sep
MMeridian CareMeridian
Negotiation
€110,000
Map the current tooling
Timing
4 Oct
OOtava SystemsOtava
Negotiation
€98,000
Agree the pilot scope
Pricing
30 Sep
AAurelia PharmaAurelia
Qualification
€95,000
Loop in the RevOps lead
ProcurementTiming
1 Nov
VVisser & CoVisser
Proposal
€88,400
Security review, then pricing
PricingSeat count
24 Sep
HHalden GroupHalden
Discovery
€74,200
Confirm the renewal owner
Budget
Not set
LLindqvist MediaLindqvist
Discovery
€66,400
Share the security pack
Security
14 Oct

Claude Β· ChatGPT Β· Claap MCP

β€œWhat did we lose to last quarter, and did we see it coming on the calls?”

MCP claap.get_view Β· "Win-Loss Deals" Β· 44 rows Β· 8 typed columns

Pricing17

Security review11

No champion8

And in 31 of the 44, the objection was already on a call before the deal slipped.

  • EU hosting
  • GDPR
  • SOC 2 Type II
  • No training on your data
What it makes possible

Your agent reads the same views the dashboards do

  • Reports run on your fields, not a fixed template.
  • Views come back as the app renders them: one number.
  • Ask Claude or ChatGPT what changed this quarter, and get numbers.
Reports
πŸ“ˆActivityπŸ’¬Interactions🌢️SPICED ScoringπŸ“ŠMEDDPICCβš–οΈWin-Loss Deals+

Average rating

4.1

+0.4

Calls analysed

126

this month

Reps below bar

2

of 9

Criteria graded

7

MEDDPICC

Longest monologue

1:32

βˆ’18s

Average rating, by rep

Average score across the criteria you grade on, last 30 days.

  • Sam M.4.4
  • LΓ©a P.4.1
  • Mara K.3.8
  • Jonas D.3.2

Team average 4.1 of 5

Jonas D. Β· last 30 days

Average rating3.2/5

Team average 4.1. 31 calls.

Longest monologue 4:18

Questions per call 6 Β· team 12

Set it up by asking

Skip the code entirely.

  • Ask for views and AI fields, then read them back.
  • Every write runs as you, and is logged against your account.
  • Zapier, Make, n8n and webhooks cover the workflow jobs.
Settings
🧩AI fieldsπŸ”—CRM mappingβš™οΈRules+
Field
Type
Prompt
Object
Auto-fill
next_step
text
What did both sides agree happens next, and by when?
Deal
objection
multi-select
Which concerns did the buyer raise that were not resolved on the call?
Deal
economic_buyer
contact
Who signs? Name them only if they were named on a call.
Deal
decision_date
date
When does the buyer say they will decide?
Deal
meddpicc_pain
score
Score 0–5: was a cost, volume or deadline actually quantified?
Deal
competitor
multi-select
Which alternatives were named, including doing nothing?
Deal
renewal_signal
select
On a check-in call, what points to renewal or to churn?
Company
handover_brief
long text
What must CS know that is not already in the CRM?
Company

New AI field

objectionmulti-select

What to look for

Which concerns did the buyer raise that were not resolved on the call?

Writes todeal.objections_c

Runs on every new callAuto-fill on

Views, not transcripts

Ask for a view, get a table

  • Scoped to what you can already see in Claap.
  • OAuth by default, or a workspace API key.
  • The Claap API and webhooks for what you would rather own.
Search
πŸ’¬ClaapAgentπŸ”ŽTranscriptsπŸ”ŒAPI & MCP+
MCPclaap Β· 6 tool calls Β· 41 recordings read200 OK Β· 1.4s
  • β†’claap.search_recordings{ query: "pricing objection", since: "2026-07-01" }41 recordings
  • ←result41 items Β· 6 fields each2.1 kB
  • β†’claap.get_deal_fields{ deal_ids: [...41], fields: ["objection","meddpicc_pain"] }41 records
  • ←resultobjection: 17 pricing, 11 security, 8 no-champion0.9 kB
  • β†’claap.get_transcript{ recording_id: "rec_8f21", from: "14:00", to: "15:00" }1 excerpt
  • ←resultβ€œIt's fine for now, we just wish it were quicker.”0.2 kB

Tool call 3 of 6

claap.get_deal_fields

{ deal_ids: [...41], fields: ["objection", "meddpicc_pain"] }

Returned

41 records 0.9 kB

Typed values no parsing

The whole account, not one transcript at a time

One connection reads recordings and transcripts, synced emails, contacts, companies and deals. An agent rebuilds a deal from the calls and the emails in one pass.

An answer from every call, not from a sample

Point an agent at raw transcripts and it samples: three calls out of 528. On a view it reads all 263.

Nothing to build, nothing to keep alive

The homegrown N8N, Dust or custom-API build breaks constantly and depends on one person. Here: one endpoint, an OAuth sign-in, in Claude or ChatGPT.

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

Frequently asked questions

What is MCP?

Model Context Protocol: the open standard an AI assistant uses to connect to an outside tool. Claap ships a native MCP connector, so Claude or ChatGPT can read your conversation data without anyone writing a custom integration first.

Which plans include MCP and the API?

MCP is on every plan, including the free one. Claap's AI agents and automations through Zapier, Make and n8n are on Business and Enterprise; the Claap API is on Enterprise.

Which AI tools does it work with?

Claude, ChatGPT, Cursor, Windsurf, Claude Code and n8n are the ones people set up most often, and any MCP-compatible client works the same way, Dust and Notion AI included. MCP is an open standard, so the connector is not tied to one vendor.

How long does it take to set up?

Four steps. Add the Claap MCP endpoint to your client, sign in with OAuth or a workspace API key, let the client register the toolset, then ask a question in plain language.

Can it write to Claap, or only read?

Both. It reads your calls, transcripts, emails and CRM data, and it can write: create the views and AI fields, keep the CRM current, set up the automations. Every write runs as you and is logged against your account.

Can it see recordings I cannot?

No. Claap MCP inherits your Claap permissions and is scoped to what you can already see. Private spaces and personal recordings stay out of it.

Can I try it before we buy?

Yes. Sign up on the free plan with no credit card, and ask sales to unlock a trial of a paid plan. You have an active workspace from day one, so you can test it on real calls.

Do I have to choose between MCP and the API?

No. MCP comes with every plan, the API with Enterprise, and automations through Zapier, Make, n8n and webhooks with Business and Enterprise. Use whichever fits the job. Transcripts and call summaries come with the recording and don't use AI credits.

See it on your own pipeline.

A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.