Sell. The admin is already done.
Claap records the call, then writes the notes, the follow-up and the CRM update, and coaches you on what you actually said.

- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
Claap for sales reps
Zero admin after the call
Notes, summary and key moments are written the moment the call ends. Nothing to type up afterwards, and nobody chasing you for it.
A CRM that fills itself
Fields, custom objects and the follow-up email land in Salesforce or HubSpot after every meeting, written from what was actually said.
Follow what your pipeline is doing
Objections, buying signals and competitor mentions are tracked across every call, so you see a deal move before it stalls.
Stop trying to remember it all.
- Bot-free on Zoom, Google Meet and Microsoft Teams.
- In-person meetings recorded from the mobile app in your pocket.
- Multilingual transcription, so you sell in your customer's language.
Visser & Co · DiscoveryDiscovery17 Sep · 32 min · Google Meet
- 13:58Sam M.How are you handling call notes today?
- 14:06Anneke V.Honestly, the reps write them up after. Some do, some do not.
- 14:22Anneke V.It’s fine for now, we just wish it were quicker.
- 14:41Sam M.When a deal slips, how long before anyone notices?
- 14:52Anneke V.The forecast call. So, worst case, a fortnight.
- 15:20Pieter B.Legal wants the DPA before any pilot, that is the blocker.
Search · “DPA”All sources
“Legal wants the DPA before any pilot.”
“Send the DPA and the sub-processor list together.”
“Our DPA template is non-negotiable, I am afraid.”
“Did the DPA ever come back signed?”
12 more across 412 calls and 1,908 emails
Speakers
Anneke V. 58%
Sam M. 31%
Pieter B. 11%
The admin is done by the time you leave the call.
- Around 20 minutes back per call.
- The follow-up drafted from what was said, in your tone of voice.
- CRM fields filled after every meeting, custom objects included.
Drafts waiting
3follow-ups, already written
Anneke VisserVisser & Co
Ruth HalvorsenNorthwind Logistics
Riikka SaloOtava Systems
Spot the deal going sideways early.
- Stalled deals and weak qualification flagged early.
- Competitor mentions and objections tracked across every call.
- AI coaching on the calls you actually ran, not a generic template.
Halden Group · Risk
No next meeting 18 days
No economic buyer named 3 calls
“Nobody has owned this since Marta left.”
Renewal call09:41
Board total
€319k at risk
6 deals carrying a flag nobody has answered.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
Does a bot join my calls?
No. Claap records Zoom, Google Meet and Microsoft Teams without a bot in the meeting, and in-person meetings are captured from the mobile app.
Does it work in languages other than English?
Yes. Transcription is multilingual, which is the point for global and Nordic teams selling outside English.
Do I have to review what it writes to my CRM?
You keep control of what syncs and when. The fields are drafted from the conversation; the sync is yours to configure.


