The sales context your AI runs on.
Claude, ChatGPT and the agents your team already builds read your conversations as views whose columns are AI fields, not as transcripts to parse.
One field, four readers
objectionAI
Seat count · paying for licences nobody uses
Written once, from the call. Never re-derived.
Read by
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
Every field names the CRM property it writes to.
- Map each field to a HubSpot property on the deal.
- Write your own prompt, or start from 17 templates.
- Ten output types. Rating, select and numeric fields chart.
New AI field
objectionmulti-select
What to look for
Which concerns did the buyer raise that were not resolved on the call?
Writes todeal.objections_c
Runs on every new callAuto-fill on
The same question, answered on every deal.
- Pain and objections on every deal, in the same shape.
- Filter and sort on a field like any CRM property.
- The columns an agent reads over MCP are these ones.
Otava Systems · Next step
Agree the pilot scope
Answers with the calls attached.
- Claap AI answers on a single meeting from Pro.
- Across meetings, deals, companies and people on Business and Enterprise.
- One credit per query, pooled across the workspace.
Sam M.
Léa P.Sam M.Jonas D.Léa P.Mara K.Sam M.Jonas D.Mara K.Sam M.Ask it like this
Why did we lose Lindqvist Media?
From 4 meetingssources attached
Plug Claap into the agents you already run.
- Native MCP connector for Claude and ChatGPT, on every plan including the free one.
- Claap API for your own services, on Enterprise.
- Automations through Zapier, Make, n8n and webhooks from Business.
- →claap.search_recordings{ query: "pricing objection", since: "2026-07-01" }41 recordings
- ←result41 items · 6 fields each2.1 kB
- →claap.get_deal_fields{ deal_ids: [...41], fields: ["objection","meddpicc_pain"] }41 records
- ←resultobjection: 17 pricing, 11 security, 8 no-champion0.9 kB
- →claap.get_transcript{ recording_id: "rec_8f21", from: "14:00", to: "15:00" }1 excerpt
- ←result“It's fine for now, we just wish it were quicker.”0.2 kB
Tool call 3 of 6
claap.get_deal_fields
{ deal_ids: [...41], fields: ["objection", "meddpicc_pain"] }
Returned
41 records 0.9 kB
Typed values no parsing
Your agent samples your calls instead of reading them
Point an agent at raw transcripts and it samples. Point it at a view of AI fields and it reads all 263 rows.
The homegrown connector that eats two days a week
One endpoint at api.claap.io/mcp, an OAuth sign-in, 58 tools. Your agent reads a view as the app renders it, and writes back.
Nobody builds an agent from a blank page
Nine agents ship in the Agent Gallery. Or ask the question across your calls and turn the one you keep asking into a field.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
Do I need a paid add-on for the MCP connector?
No. Claap's AI agents, the MCP connector for Claude and ChatGPT and automations through Zapier, Make and n8n are included on Business and Enterprise; the Claap API is on Enterprise. Ask sales to unlock a trial of a paid plan if you want to test it on your own calls first.
What happens to a field when a deal has ten calls on it?
You choose, per field. Digest re-analyses every activity and rewrites the field, so a deal-level field stays one current answer. Append adds a new entry for each activity, so the field keeps the sequence. Either way the field can run automatically on new deals and activities, or only when you ask it to.
What can my agent actually read?
Your conversation layer: the transcripts of what was actually said, and the deal signals Claap derives from them. Transcription covers 99 languages from Pro, and transcripts and call summaries come with the recording without using AI credits.
How is this different from Claap's Revenue Agents?
Revenue Agents are Claap's own agents for CRM auto-complete, coaching and scoring, and deal forecasting. This is the layer underneath them: the same conversation data, exposed so you can query it yourself, pipe it into Claude, or build an agent on top.
Does running an agent use AI credits?
Only the AI actions draw on credits. Transcripts and call summaries come with the recording and use none. Pro includes 500 credits per licence per month and Business 1,000, pooled across the workspace; Enterprise credits are custom.
Also in Claap
The same captured conversations feed every one of these.
ClaapAgent
Ask it like you'd ask a colleague who sat in.
OpenMCP & API
Your agents read views, not transcripts.
OpenBuild your own agent
An agent that reaches into your other tools, every morning.
OpenAI Recording
Capture 100% of your sales conversations, anywhere.
OpenRevenue Agents
Three agents do the work after every call.
Open
See it on your own pipeline.
A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.