Coordinating & aligning on a new Go-to-market launch is one of the most complex projects. Different teams need to work together to craft the perfect GTM strategy. And each team has their own requirements:
Product Marketing Managers need time to prepare a good GTM Plan. So they need to be involved early in the process.
Product Managers want to co-create the message with the marketing team. They also need to ensure their product is well-understood by the sales team.
Revenue Teams need visibility on the details of upcoming releases. A must to sell and explain new launches to prospects and customers.
In a traditional set-up, the entire process requires several meetings, with many attendees. And catch-ups and follow-ups. With so many stakeholders, we know not everyone will attend and many will want a 1:1 chat to dig into specifics.
Asynchronous meetings solve for this. This guide explains how.
About the GTM Playbook
This playbook helps you increase visibility, collaboration, and alignment across teams when launching a new product/feature. Ship new products to the market faster than you can say “sending back-to-back meetings back-to-where-they-came-from”.
When to build your GTM strategy with Claap
Leverage this playbook when you need to present and get feedback on your GTM efforts:
PMs: use Claap to give visibility on your roadmap and upcoming features.
PMMs: present your GTM plan to align all stakeholders. Give visibility on what’s coming next, identify potential blockers and make sure nothing falls through the cracks
Sales: Communicate your pricing strategy and get feedback from other teams. Align with Customer Success on exceptions for existing customers and impact on renewals.
How to get started
Step 1: Record your proposal/update
Record your screen and go through your latest proposal. You can record any web application that works with Chrome, so share your plans directly from the app you use (Asana, Jira, Notion). Anyone will be able to access your work without having to have a licence on those softwares.
Give context in the introduction, before jumping into the proposal. For each step, zoom on the design so your teammates can check details.
Step 2: Align everyone on your action plan
If you need to easily collect feedback from a large audience, or capture preferences at a glance, you can add polls in comments. Your teammates will just have to vote on their preferred option.
Step 3: Leverage Slack to share your claap