Full visibility on every deal. Zero admin for your reps.
Claap’s Conversation Intelligence platform captures your sales meetings, updates your CRM, and surfaces deal insights. So your reps spend time selling, not typing.
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Trusted by 10,000+ sales reps who chose speed, adoption, and fair pricing over legacy tooling.


How it works?
Struggling to understand your pipeline? Missing key insights from sales calls? Unsure if your reps are top performers, using the best frameworks to qualify, listen, and close? Finding it hard to coach at scale?
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Track Critical Deal Moments
Automatically capture buyer sentiment, objections, and competitor mentions across all sales interactions. Claap analyzes them to uncover patterns that impact close rates and revenue.

Turn Insights into Revenue
Fuel your Go-To-Market strategy, execution, and predictable revenue with real-time insights into your pipeline, repeatable playbooks of proven tactics, and shared winning strategies.
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Scale Team Performance
Speed up ramp-up and training with videos of best practices and top sales conversations, plus AI-powered coaching. Save 30 min per call to double your team’s pipeline capacity.
4 reasons Sales & Revenue teams love us
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1. Close More Deals, Faster
- Turn conversations into AI insights into strategic actions that move deals forward and personalize every relationship.
- Gain full pipeline visibility by capturing key moments across all customer interactions.
- Detect buying signals automatically and sync them effortlessly with your CRM - saving manual admin tasks.


2. Win Against Competition
- Spot and address competitor mentions or market trends before they derail your deals.
- With 70% of lost deals showing early warning signs, Claap gives you the visibility to counter objections proactively.
– Access an always-up-to-date, AI-powered playbook with winning responses for objections, feature comparisons, and competitor talk.

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3. Onboard & coach 2x Faster
- Turn real sales calls and best moments into training modules with on-demand learning playlists.
– Help new reps adopt winning behaviors from day one; no need for endless shadowing.
– Review every call with AI-powered coaching and scoring based on your proven playbook. Build a team of A-players.


4. Align Teams Around Revenue
- Break down silos between Sales, Marketing, Product, and Customer Success.
- Share customer insights instantly to ensure every team understands what's happening in the market and align on the "Voice of the Customer".
- Transform scattered deal intelligence into coordinated action plans to maximize win rates and deal size.

Claap? It's sick.
Since we plugged Claap in, every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal. I've shaved ten days off my sales cycle just by knowing which questions to ask.
After every call, our CRM updates itself: deal scores, next steps, custom fields, all filled in. The workload after a meeting was cut in half overnight. My team finally trusts the pipeline data because it comes straight from the conversations.
We plugged Claap into our outbound stack through MCP and our conversion rates jumped almost overnight. Every lost call became a warm lead again. We doubled the number of deals coming from that channel.
Deal Acceleration
Spot and address bottlenecks in your sales process to move deals forward faster.

Market Intelligence Hub
Track emerging competitors or feature requests. See how your top performers handle them—so other reps can replicate their success.

Personalized Selling
Tailor your sales strategy with prospect insights, full deal history, and AI-driven advice to ensure every pitch resonates.

Winning Playbooks
Use Claap AI to extract winning tactics from your calls and build playbooks that scale.

Adopted by teams.
Adapted for all profiles.
More deals. More fun. Less admin.
1. Eliminate admin work. Save 30 min per call with AI auto notes, CRM updates, and smart follow-ups.
2. Sell like a star, smash your quota. Access winning tactics from top performers. Get real-time guidance to tailor your pitch.
3. Receive AI-powered insights during and after calls to improve your pipeline management and close more deals.
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more revenue. Coach & forecast effectively.
1. Gain full pipeline health visibility. Spot deal blockers with AI-powered insights and prioritize what matters.
2. Train A-players with targeted coaching. Provide data-backed feedback at scale based on real conversations, not gut-feelings.
3. Build repeatable sales processes. Share winning patterns from your top performers and turn them into proven playbooks.

sales excellence. predictable growth.
1. Turn conversation intelligence into revenue. Quickly analyze sales interactions, identify patterns, and improve close rates.
2. Share deal intelligence. Align stakeholders and drive smarter revenue decisions with key insights.
3. Train and coach - at scale. Onboard reps 2x faster, turn them into all-stars with AI-powered coaching and curated training from top calls.

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