Train every rep on your team's own calls.
Claap scores each call on your criteria, shows which skill each rep is missing, and turns your best calls into training material.
Visser & Co · Discovery
P · Pain2/5
“It’s fine for now, we just wish it were quicker.”
Transcript · 14:22 AI
Pain · last 30 days
Sam M.4.4
Léa P.4.1
Jonas D.3.2
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
From recorded calls to reps who improve.
Record every call
Claap joins the calls on your calendar, so training starts from what reps actually say to buyers.
Score it on your criteria
Each call is scored on MEDDIC, SPICED, BANT or criteria you write, as soon as it ends.
Coach with real moments
Comment on the exact line, and share the answers of your best reps with the ones still learning.
See the skill the whole team is missing.
- Every call is scored automatically, not a sample, so you also see the calls no manager had time to hear.
- Find the criterion the team scores lowest on, then the rep furthest behind on it, and coach them first.
- Scores are kept per rep and per criterion, so a one-to-one starts from the rep's own numbers, not an impression.
Deals scored
48
+12%
Global rating
4.1
+0.4
Criteria covered
78%
+8 pts
Calls analysed
126
this month
Reps below bar
2
of 9
MEDDPICC coverage, by criterion
Share of scored deals where the criterion was actually established.
- Metrics88%
- Champion74%
- Decision criteria61%
- Economic buyer52%
- Pain38%
Bar to clear: 70%
Weakest criterion · Pain
Team average 38% of deals
Mara K.2.4
Furthest behind, across 19 calls. She asks what the problem is and never asks what it costs, the same gap in 14 of them.
Reviewed
126 calls this month
Not the two a manager had time to listen to.
Watch each rep's rating move, month by month.
- See each rep's average rating next to the team average, so you know who needs coaching first.
- Follow the rating month by month and criterion by criterion, to check that a training session changed the calls.
- Talk time, longest monologue and question rate per rep, against the team average, to coach the habits behind the score.
Average rating
4.1
+0.4
Calls analysed
126
this month
Reps below bar
2
of 9
Criteria graded
7
MEDDPICC
Longest monologue
1:32
−18s
Average rating, by rep
Average score across the criteria you grade on, last 30 days.
- Sam M.4.4
- Léa P.4.1
- Mara K.3.8
- Jonas D.3.2
Team average 4.1 of 5
Jonas D. · last 30 days
Average rating3.2/5
Team average 4.1. 31 calls.
Longest monologue 4:18
Questions per call 6 · team 12
Train on the objections your buyers really raise.
- Filter the report on Objection to build a training session from what buyers said this month, not from a slide.
- Open any clip in the transcript to hear how the rep answered, at the moment the objection came up.
- Export the table as CSV to write the objection-handling guide your new hires will learn from.
Objection · Northwind Logistics
“We cannot sign until procurement sees the SOC 2 report.”
Your best answers, in one video for new hires.
- Add clips from several calls to one recording, so new reps hear your best answers without replaying whole calls.
- Trim each passage or remove the silences in one click, so the video keeps only what is worth hearing.
- Add chapters and a thumbnail, so the video is easy to find and to navigate in your onboarding folder.
Visser & Co · DiscoveryDiscovery17 Sep · 32 min · Google Meet
- 13:58Sam M.How are you handling call notes today?
- 14:06Anneke V.Honestly, the reps write them up after. Some do, some do not.
- 14:22Anneke V.It’s fine for now, we just wish it were quicker.
- 14:41Sam M.When a deal slips, how long before anyone notices?
- 14:52Anneke V.The forecast call. So, worst case, a fortnight.
- 15:20Pieter B.Legal wants the DPA before any pilot, that is the blocker.
Onboarding video · Objection handling
▶ 00:00Visser & Co · Discovery
“I will send the DPA today, so legal can start before the pilot.”
▶ 00:52Northwind Logistics · Security review
“The SOC 2 report is in the security pack, I can share it now.”
▶ 01:47Meridian Care · Discovery
“Your data stays hosted in the EU, and we never train AI models on it.”
One video for new hires3 calls · 2:36
Training that starts from what reps actually say.
Feedback on the exact line
Highlight a transcript line and tag the rep: your comment opens the call at that moment, not at minute zero.
Criteria for each role
Account Executives, Sales Engineers and Customer Success Managers are each scored on the criteria of their own job.
Criteria you write and test
A criterion is a prompt and a format, such as a 0 to 5 score. Test it on past calls.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
FAQ: training courses for sales success
What is a sales training software?
Software that helps reps build sales skills and managers see where they fall short. Claap does it from the calls themselves: it records them, scores them on your criteria, shows the gap to coach and turns your best moments into training videos.
How does sales training software differ from general learning platforms?
A learning platform delivers courses and tracks completion. Claap scores real calls on your criteria, per rep and per role, so training is based on what each rep does with buyers rather than on quiz results.
Which sales methodologies does Claap support for training?
MEDDIC, MEDDPICC, SPICED, SPIN, Challenger, Scotsman and BANT, plus criteria you write yourself. MEDDIC, MEDDPICC, BANT and SPICED ship as templates you can edit.
How does sales training software help ramp new hires faster?
New reps watch how your best reps answer the objections they are about to meet, in a video assembled from real calls, then get scored on their own first calls. Coaching starts on day one instead of after the first lost deal.
How does Claap's AI help improve sales training effectiveness?
Every call is scored automatically, by rep and by role, so managers coach on the whole picture rather than on the few calls they had time to listen to. Magic Clips then cut the key moments of each call, such as objections, pain points or competitor mentions, into short clips to train on.
How does Claap integrate with our existing sales tech stack and with our CRM system?
Calls come in from Zoom, Google Meet, Microsoft Teams and dialers such as Aircall and Ringover. From Business, Claap writes to HubSpot, Salesforce, Pipedrive and Attio. Slack and Notion work on every plan.
Can I customize training for different sales roles and teams?
Yes. Each role can run its own criteria, so a Sales Engineer on a technical call is not scored on an Account Executive's qualification criteria, and each criterion can be edited or written from scratch.
How does Claap's AI analyze sales conversations to improve training?
It reads each transcript against your criteria and gives a score per criterion, next to the timestamped transcript. Reports show the averages per rep and per criterion, with talk time, longest monologue and question rate. On any call, click a rep's avatar to play only the moments they were speaking.
Which plans include the training features?
Call scoring and AI coaching are included in Business and Enterprise. Commenting on the transcript and assembling clips into one video start on Pro. Magic Clips work on meetings with external participants.
Train the team on its own calls.
A 30-minute demo on your real deals, with criteria set up on your methodology.