Forecast on what was actually said.
Deal forecasting, account scoring and contact insights, built from the calls. Risks and next steps land on the deal, so reviews run on evidence.
Commit
€412k
92% of quota
Best case
€598k
+€186k
Quota
€450k
this quarter
At risk
€96k
4 deals
Slipped
€74k
2 deals
Commit against quota, by stage
Weighted by the risks Claap read on the calls, not by stage alone.
- Negotiation€268k
- Proposal€144k
- Qualification€96k
- Discovery€64k
- Slipped out€74k
Quota €450k
Northwind Logistics
“Legal wants the DPA before any pilot.”
Discovery3 Sep · 15:20
Claaprisk flagged, 3 Sep
The CRMclose date never moved
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
The forecast reads the conversation.
- What the buyer says about sign-off, timing and competition becomes a risk or a next step on the deal.
- When the calls say nothing about a point, the deal summary says so instead of guessing.
- Fields go straight into Salesforce and HubSpot, custom objects included, so the CRM matches what was said.
Visser & Co · DiscoveryDiscovery17 Sep · 32 min · Google Meet
- 13:58Sam M.How are you handling call notes today?
- 14:06Anneke V.Honestly, the reps write them up after. Some do, some do not.
- 14:22Anneke V.It’s fine for now, we just wish it were quicker.
- 14:41Sam M.When a deal slips, how long before anyone notices?
- 14:52Anneke V.The forecast call. So, worst case, a fortnight.
- 15:20Pieter B.Legal wants the DPA before any pilot, that is the blocker.
Field · risk
Legal review not started
Read from
“Legal wants the DPA before any pilot.”
Visser & Co · Discovery15:20
Account scoring and contact insights.
- Each account gets a score built from its calls, so you see how it is doing beyond a single deal.
- Contact insights show who is actually in the conversation, so a single-threaded deal gets spotted early.
- Scores and insights come from what was said on the calls, not from fields a rep remembered to fill.
Halden Group · Health
At risk38/100
Why it dropped
“Nobody has owned this since Marta left.”
Renewal call09:41 · yesterday
Why deals were won and lost, counted.
- Each closed deal is marked won or lost, with the main reason behind it, so the patterns come out.
- See which competitor was in each deal and the stage where it turned, so you know where you lose.
- Each dimension shows its share of deals and a month-by-month trend, so you see whether a fix is working.
Closed won
31
+6
Closed lost
44
−3
Win rate
41%
+2 pts
Avg cycle
68d
−9d
Calls read
412
this quarter
Why deals were lost
Reason read off the closing calls, not the reason typed into the CRM.
- Price vs budget17
- Security review11
- No champion8
- Timing / no event5
- Status quo3
44 lost deals · last quarter
Price vs budget · 17 deals
“It’s not the price, it’s paying for seats that only log in once a week.”
Lindqvist Media · Closing call18:02
12 of the 17 are seat count, not total cost. The CRM has all 17 filed under “Price”.
Risk written down, not remembered
Pipe reviews run on opinion. Every deal carries an AI summary read off its calls, emails and CRM properties. Where they are silent it says so.
Single-threaded, before it costs the deal
A deal with one contact looks like a deal with a committee, right up until it dies. The deal names who is actually in the conversation.
Silence is a signal on the deal
A deal can hold its stage for six weeks with nobody talking to the buyer. A saved view puts the inactive deals in front of you.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
Which plan includes deal forecasting?
Enterprise. Deal forecasting, account scoring and contact insights are Enterprise-only. Enterprise also includes everything in Business, so call scoring and AI coaching come with it.
What is the forecast built from?
The conversations themselves. Claap captures the calls, scores them against your methodology, and writes the resulting fields into Salesforce and HubSpot natively, so risks and next steps sit on the deal record.
Is there a seat minimum on Enterprise?
Enterprise is priced on quote, with custom AI credits, unlimited recordings and unlimited storage. Talk to sales for the exact terms for your team size.
How does the win/loss report know why a deal was lost?
Each deal records where the read came from: a buyer interview, the call transcript, or the rep alone. That attribution is one of the report's dimensions, so you can see how much of the picture rests on a rep's own account before you act on it.
Do we still need our CRM's own forecasting?
Claap doesn't replace your CRM. It fills it, including custom objects, and adds the conversation evidence behind each deal. You keep control of what syncs and when.
Also in Claap
The same captured conversations feed every one of these.
CRM auto-complete
The CRM, filled before the rep opens it.
OpenCoaching & scoring
Every call graded on your own framework.
OpenAI Recording
Capture 100% of your sales conversations, anywhere.
OpenRevenue Agents
After every call, your agents do the work.
OpenAI Context Layer
The sales context your AI runs on.
Open
See it on your own pipeline.
A 30-minute demo on your real deals. Replacing Gong or Modjo? Ask how we migrate your history.