THE biggest difference is our dna.
First, we’d like to give a big shoutout to the team at Loom. They invented the “record button of the internet”. They’ve built a super-fast recording experience enabling everyone to quickly share videos.
If you’re here evaluating Claap vs. Loom then you’re already doing the right thing by finding a product that can help you communicate more asynchronously.
So what’s the difference between Claap and Loom?
The biggest difference is our DNA.
The founding team at Loom initially built an extension that helped people record videos showing their screen and face to provide quick one-way communication, but not to collect feedback nor make decisions.
The founding team at Claap built a platform to help people solve one of the biggest issues of the new distributed era: back-to-back meetings. The world shifted to distributed work. We now need a new way to align and make decisions, without the meetings or endlessss messaging threads. We created Claap and the async video collaboration category for that. As a new way to share context, get feedback and make decisions.
THE REST OF THIS PAGE IS FOR YOU.
THE top reasons why companies use claap vs loom.
Reason #1
Claap helps you get precise feedback, not just share ideas

Loom is a powerful video screen recorder. It helps you quickly create & share videos. However, Loom hasn’t been designed to collect feedback easily.
Meetings are powerful to brief your team and gather feedback in-context. Loom’s comment system hasn’t been built for that. So Loom won’t help you avoid meetings.
With Claap, get relevant feedback. Comment directly on any part of the video as if you’re pointing at it.
Need feedback from your team? Use Claap.
REASON #2
Claap helps you MAKE decisions, not leave topics unsolved

Loom helps you quickly share context but doesn’t get you to decisions. So you end up creating yet another meeting for that.
Claap is built to align your team and make decisions.
Structure conversations in threads, mention people to get their attention and ask for vote on important proposals. All that you need to make the best decisions together.
And always, without meetingssss.
REASON #3
Claap's WORKSPACE GIVEs you more control.

Claap’s workspace hierarchy is designed to give the right level of access and privacy to the right user group, all in one place.
An admin can manage a company’s workspace with one or more teams. Each team can organize work into different topics. Each topic is made of claaps recorded by users. At each level, we ensure the right level of permissions.
REASON #4
Claap LETS you ORGANIZE RECORDINGs INTO actionable views
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Loom organizes videos in simple folders - a bit like Google drive - with no custom views.
Claap’s goal is to increase transparency and facilitate decision-making in organizations.
Group claaps into topics with custom views designed for your use cases.
Sort videos according to a specific program for onboardings, filter videos by status for Product Reviews, ... as many options as you have use cases.
Bonus: you can also share those topics to people outside your organization.
REASON #5
CONSOLIDATE TOOLS. CUT COSTS
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It means that instead of paying for several tools, you can just have Claap and consolidate everything in the same place, reducing costs and unlocking a new level of efficiency and alignment.
THEY CHOSE CLAAP TO DRIVE MORE impact.
“Over the past year, we’ve all spent a little too much time in video meetings and more time wishing we could get our heads down and get on with our task list. Claap is the platform that is making that easier”
“Claap helps us save meeting time and get sharp feedback to iterate faster on projects, whether it’s sharing a Claap to one person, or asking feedback to many stakeholders. I can't see my team working without it now.”
"We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements."