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Boost Sales Performance: The Power of Video Sales Coaching

Victoire Leveilley
July 5, 2024
Remote Works

If you're looking to elevate your team's effectiveness with video sales coaching, you're in the right place.

Imagine your sales team is struggling with handling customer objections. With video sales coaching, you can create a series of short videos where experienced sales leaders demonstrate effective objection-handling techniques. Brilliant, right?

Team members can watch these videos async at their own pace, practice the techniques, and even submit their own objection-handling attempts for feedback.

Let’s see why video sales coaching is definitely a game-changer for your sales team and how to leverage sales coaching efficiently.

What is Video Sales Coaching?

Video sales coaching is an innovative approach to training and mentoring sales teams using video content. Unlike traditional methods, video coaching leverages the power of visual and auditory learning to create engaging and impactful coaching sessions.

Think of it as having a personal coach available on demand, guiding your team through best practices, efficient sales pitches, and customer interactions with the clarity and detail that only video can provide.

Video Sales Coaching vs. Video Sales Training

While both video sales coaching and video sales training utilize video content, they serve different purposes.

Video Sales Training

Video sales training focuses on teaching specific skills and knowledge. It is often more structured and curriculum-based, designed to impart new information or processes to the sales team. Here are some examples:

Find here our advice on the best video training platforms.

Video Sales Coaching:

These videos take a more personalized and developmental approach. It’s not just about learning new information but also about refining and optimizing existing skills. Here are some examples:

Video Coaching vs Written Coaching vs Oral Coaching: Which is Best for Sales Teams?

Choosing the right coaching method can make a world of difference. Let’s break down the pros and cons of video coaching compared to written and oral coaching:

Video Coaching


  • Highly engaging;
  • Visually demonstrative;
  • Easily accessible (anywhere, anytime);
  • Perfect for remote teams;
  • Offers the ability to pause, rewind, and rewatch critical segments so your sales rep can learn at their own pace.


  • Requires a good quality recording setup;
  • Can be time-consuming to produce.

Written Coaching


  • Easily distributable;
  • Allows for detailed explanations;
  • Cost-effective;
  • Ideal for reference materials and guides.


  • Lacks the engagement of video or oral interaction;
  • Can be misinterpreted;
  • Doesn’t convey tone or body language.

Oral Coaching


  • Personal;
  • Interactive;
  • Allows for immediate feedback;
  • Great for real-time problem-solving and relationship building.


  • Not scalable;
  • Can be inconsistent;
  • Super challenging for remote teams.

Conclusion: Video are perfect for sales coaching

For sales teams, video sales coaching strikes the perfect balance – it’s engaging like oral coaching but scalable and easily distributable like written coaching.

Video sales coaching excels here, leveraging dynamic content that engages both visual and auditory senses. Studies suggest that videos are more likely to hold attention than text, with users spending 88% more time on websites with video than those without.

This increased engagement leads to better focus on the training material, making the learning experience more effective.

How to Create Video Sales Coaching in Minutes

Creating effective video sales coaching content doesn’t have to be a daunting task. The easiest way is to use sales coaching software to create your content more quickly and easily.

 Here’s a quick guide to get you started:

Step 1: Identify Key Topics

Focus on areas where your team needs the most guidance – be it objection handling, closing techniques, or product demonstrations.

Your coaching objectives can, for example, be inspired by your sales objectives and the difficulties faced by your sales reps in achieving them.

Step 2: Plan Your Content

Outline your video’s structure. You can use a sales coaching template to make sure you don't forget anything.

Start with an introduction, followed by the main content, and end with a summary and actionable steps.

Step 4: Record Your Video

Use a good quality camera and microphone. Keep your background clean and professional. Speak clearly and maintain eye contact with the camera.

Step 5: Edit for Clarity

Use simple editing software to trim unnecessary parts, add text overlays, and highlight key points. Claap does it all!

Step 6: Distribute and Track

Share your video with your team through emails, enterprise platforms, Notion or your slack channel. Best of all, you'll be able to find out who has consulted your content, and gather feedback.

5 Important Rules for Video Sales Coaching

1. Keep It Short and Sweet

As I'm sure you've already noticed, attention spans are shorter than ever in today’s fast-paced world. To maintain engagement, aim for videos that are no longer than 10 minutes. This ensures that your sales team can quickly digest the content without losing focus.

If you really like the 30-minute video on objection handling you created, simply break it down into three 10-minute segments, each focusing on a specific aspect such as common objections, psychological strategies, and practical responses.

This way, your team can easily absorb and apply the information in manageable chunks.

2. Be Clear and Concise

Avoid jargon and keep your message straightforward. Clear and concise communication ensures that your team understands the key points without getting bogged down in unnecessary details.

Instead of saying, "Utilize an empathetic approach to ascertain the client’s implicit objections," you can say, "Ask your client directly about their concerns and show you understand them.". It will be easier for everyone to understand what you mean.

3. Use Real Examples

You should try to demonstrate concepts with real-life scenarios that your team can relate to. Real examples make the training more practical and relevant. 

If you’re coaching your team on closing techniques, use a video of a real sales call where the rep successfully closes a deal. Analyze the sales conversation, pointing out effective techniques and areas for improvement.

Your coaching will be much more concrete and therefore relevant.

4. Encourage Interaction

Interactive videos foster better learning by actively engaging your team. Ask questions, encourage your team to provide feedback, or include quizzes to reinforce learning. 

This reinforces the material and makes the coaching more engaging and participatory.

5. Follow Up

Ensure your team applies what they've learned by setting up follow-up sessions or quizzes. Consistent follow-up helps to reinforce new skills and assess understanding. 

One way to apply this rule is to schedule a follow-up meeting after a coaching session where sales reps can discuss their experiences applying the new techniques in real-life scenarios.

Sell More with Personalized Video Sales Coaching (using Claap)

What is Claap?

Claap is one of the best free sales coaching software that will help you improve your team’s skills and ultimately close more deals.

This all-in-one video platform helps you record meetings, store them in one place and give precise feedback to your team.

Claap combines a wide range of solutions to effectively coach your sales teams, unifying your meeting recording, screen recording, and video wiki in a single video workspace

Discover Claap’s best features:

How to leverage video sales coaching and sell more with Claap?

Personalized video sales coaching can take your team's performance to the next level. With Claap, you can create tailored coaching sessions that address each team member’s specific needs and challenges.

Here’s how:

  • Personalized Feedback: Record individual feedback for each team member, addressing their unique strengths and areas for improvement.
  • Interactive Sessions: Use Claap’s interactive features to pause the video and ask questions or provide additional resources.
  • Track Progress: Monitor who has watched the videos and their engagement levels, allowing you to provide targeted follow-up support.

By incorporating personalized video sales coaching into your training regimen, you’ll empower your sales team to learn at their own pace, revisit challenging concepts, and ultimately close more deals.

So, if you’re ready to revolutionize your sales coaching strategy, embrace the power of video sales coaching. With tools like Claap, you’ll transform your team’s performance and see tangible results in no time. Happy selling!

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