See the renewal risk before the renewal.
Every customer call becomes health signals and CRM updates, the handover from sales arrives as a record rather than a rumour, and the renewal brief is written before you need it.
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
Claap for Customer Success
Upsell openings, caught when the customer says them
Satisfaction is visible per account, and an expansion signal is logged the day it is voiced rather than found at renewal.
Catch churn signals early
Sentiment, recurring issues and feature requests are tracked automatically across every conversation, so a quiet concern surfaces while there is still time to act.
Onboard CSMs from real calls
Training comes out of your own best conversations instead of a deck, so a new CSM learns from what actually worked on this product.
Every health signal is something a customer said.
- Sentiment, feature requests and recurring issues tracked automatically.
- One timeline per contact and account, calls, meetings and emails in order.
- The same conversations reach Product and Support instead of staying in CS.
Signals · read from calls
Champion leftNorthwind Logistics3 weeks ago
Pricing raised twiceOtava Systems9 days ago
Usage down 3 weeksAurelia Pharma6 days ago
Integration stalledLindqvist Media2 days ago
None of these show up in a usage dashboard until it is a save.
CS starts from the record, not a rumour.
- Stakeholders, commitments and success criteria pulled from the calls that closed the deal.
- Every line of the handover cites the call and the date behind it.
- CRM fields and custom objects updated after every customer meeting.
Visser & Co · Handover brief
Why they boughtReps re-typing notes; two days a week of RevOps clean-up.
What was promisedHubSpot custom objects, live in week one.
Who signsAnneke Visser · CFO. Sceptical of seat-based pricing.
Open riskSecurity review never closed; legal has the DPA.
Built from six calls. The AE approves it; nobody retypes it.
Without it
CS starts from zero.
And asks the customer the questions sales already asked.
Walk into the renewal already briefed.
- Feature requests, escalations and expansion signals counted across every call on the account.
- The follow-up email and the CRM update written after each customer meeting, around 20 minutes back per call.
- Top calls become the training library new CSMs learn from.
In 15 min · Otava Systems
Last callRiikka asked for a per-team plan. You said you would check.
Still openPricing raised twice in nine days. No answer sent.
Do notRe-pitch the seat bundle. She has said no to it twice.
Prepared
Automatically
From the last four calls with this account, before the invite starts.
10,000+
sales reps run their deals on Claap
50%
higher win rates, typically within the first quarter
2x
faster onboarding for new reps
Frequently asked questions
Does Claap only cover sales calls?
No. It captures every conversation on Zoom, Google Meet and Microsoft Teams, in-person meetings from the mobile app, and the emails you exchange with contacts once CRM email sync is on.
Can CS be scored on different criteria than sales?
Yes. AEs, SEs and CS each run their own scorecard, so a renewal call isn't graded against a discovery framework.
Do reviewers need a full seat?
No. Recorder and reviewer tiers are separate and reassignable, which is what makes a mixed sales-plus-CS org affordable.
Turn every customer conversation into your next renewal.
A 30-minute demo on your real accounts, including the handover an agent can build from a closed deal.