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Startups: Unlock Growth from Every Customer Conversation

Claap captures every sales and customer conversation and turns it into CRM updates, follow-ups, and product signal, with the context your AI agents need to sell faster and build the right thing.

Startups: Unlock Growth from Every Customer Conversation
  • GDPR
  • SOC 2 Type II
  • No training on your data

Claap for Startups and Founders

Capture GTM insights

Meetings

Title
Source
Recording
Tavko · Founder call
Google Meet
RecordingTranscribed
Uldo · Design partner call
Zoom
Transcribed
Vemra · Demo
Google Meet
Transcribed
Wisko · Pricing call
Zoom
Transcribed
Yolvo · Investor update
Google Meet
Transcribed
Zesko · Intro call
Google Meet
Transcribed
YannAliceBart
05:59 / 28:14

Founder call recorded, no bot

Craft powerful projects

Agents

Tell me every week what our lost deals had in common

Creating agentAgent created

Win/Loss Analyzer

A weekly readout comparing won and lost qualification scores, and ranking the reasons.

Sam M.94

Keyword Researcher

Turns what buyers actually say on calls into the SEO keywords you should own.

Léa P.29

Customer Story Writer

A customer story page per won deal: quotes, ROI metrics, deal timeline, ready to publish.

Jonas D.44

Win/Loss AnalyzerAPPMon 9:00Slack#growthLost deals this month: 5 of 7 never met the economic buyer.Won deals had one by the 2nd call.

Lean Teams ready to grow

Coaching

Deal
Pitch
Discovery questions
Objection handling
Next step
Kova - Renewal 2027
5/5
4/5
5/5
4/5
Tesk - Pilot
Scoring2/5
5/5
5/5
4/5
Fjord - Renewal 2027
3/5
5/5
4/5
3/5
Kibo - Pilot
5/5
4/5
4/5
5/5
Dapple - Renewal 2027
3/5
4/5
5/5
3/5
Tavi - Pilot
4/5
3/5
5/5
4/5

Pitch

2/5

“Sorry, can you repeat the question?”

New hire · week 1

Boost Your Product-Market Fit & Growth

Agents

Win/Loss AnalyzerA weekly readout comparing won and lost deals.ActivateActive

Triggers

On a scheduleEvery Friday at 17:00

Tools

SlackSend messages

Win/Loss AnalyzerAPP#founders · 17:00Won deals had a champion by call 2. Lost ones asked for SSO first.

Build Scalable Knowledge Foundations

ClaapAgent

How did we answer the security objection before?

Send the SOC 2 report and the DPA first. It closed Tallo in a week.

Tallo · Security reviewHolt · Demo+3

All meetingsAsk me anything…

“With the SOC 2 report, we can skip the questionnaire.”

Tallo · Security review · 10:05

Stay Lean, Productive & ROI-Focused

Contacts

Contact
Last interaction
Company
Mika Rinne
Call · Oct 7
Brisko
Anneke Visser
Demo · Oct 6Email · just now
Tarvo
Leo Martin
Email · Oct 4
Mavu
Sofia Ricci
Call · Oct 1
Wyldr
Jan Novak
Meeting · Sep 29
Benni
Aya Mori
Email · Sep 27
Yonda

GmailRe: Pilot for 10 seats

Anneke Visser

Let’s start Monday. I’ll invite the team.

Added to Tarvo - Pro Plan

Customer Verbatims

Craft targeted messages and features from customer feedback to drive pipeline.

Competitive Intelligence Hub

Track emerging competitors and market trends, and share how you or your top reps rise to the challenge.

Go-to-Market Playbook

Create a living sales and marketing playbook based on what actually works with your prospects and customers.

Team Productivity & Expansion

Move faster with fewer resources using Claap AI assistants, coaches, and trainers.

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

USE CUSTOMER FEEDBACK TO DRIVE GROWTH