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7 Best ChatGPT Prompts To Write Sales Emails (And Sell Like a Pro)

Max Gayler
February 12, 2024
Remote Works

Craft compelling sales emails with ChatGPT! Learn how to stand out in a crowded inbox, personalize messages, and boost engagement. Get insights, tips, and prompts for effective communication.

In an era where the average office worker receives around 121 emails per day, standing out in a crowded inbox is more crucial than ever. This is where the art of crafting compelling sales emails comes into play. 

Imagine having a tool that not only aids in composing these emails but also ensures they are engaging and effective. Enter ChatGPT, a tool that transforms the way businesses communicate with prospects. This guide will delve into the power of ChatGPT when it comes to sales emails, offering insights, tips, and the best prompts to get what you want from people without spending hours crafting the perfect sentence.

What is ChatGPT?

ChatGPT is an AI-driven platform designed to understand and generate human-like text based on the input it receives. It's a game-changer for sales professionals looking to automate and personalize their communication process. By leveraging ChatGPT, sales teams can create messages that are not only tailored to their audience but also highly engaging, increasing the chances of a response.

What are the Benefits and Limitations of ChatGPT for Sales Emails?


  • Personalization at Scale: ChatGPT allows for high-level customization, making each recipient feel valued and understood.
  • Efficiency: Save time by generating compelling emails quickly, allowing you to focus on strategy and closing deals.
  • Consistency: Maintain a uniform tone and style across all your communications, building brand trust and recognition.


  • Over-Reliance: Solely depending on AI can lead to missed opportunities for genuine personal connection.
  • Understanding Nuance: AI may not always grasp the subtleties of human emotion or context as well as a seasoned salesperson.
  • Unoriginality: ChatGPT is like the most logical tool on the internet. It can digest information so quickly but it can only learn from that. It really struggles to invent new concepts and form strong opinions. ChatGPT sometimes may give repetitive answers with similar prompts so it requires some know-how to make it work.

Despite its limitations, the benefits of using ChatGPT for crafting sales emails are undeniable. With the right prompts, you can overcome these challenges and leverage ChatGPT to its fullest potential.

7 Best ChatGPT Prompts to Write Sales Emails

1. ChatGPT prompt for cold sales outreach email

In the vast sea of sales outreach, your first email is your lifeline to potential clients. It's your handshake, smile, and opening remark all rolled into one digital package. Here's a prompt that ensures your cold outreach is not just another drop in the ocean:

"Craft a concise, personalized email that highlights how our solution (mention your solution) addresses a specific challenge (mention a common challenge in their industry) that the recipient is likely facing. Include a question at the end to encourage a dialogue."

This prompt is designed to create an email that cuts through the noise, offering value and inviting engagement right off the bat.

We filled in the prompt with our own data and this is what we got:

2. ChatGPT prompt for sales prospecting email

Prospecting is akin to mining for gold—you're sifting through a lot of material to find the nuggets of opportunity. Your email needs to resonate with the prospect on a personal level:

"Generate an email that introduces our business solution (describe your solution briefly), focusing on how it has helped similar companies (mention a case study or statistic) in their industry. End with a CTA that proposes a brief meeting or call to discuss their specific needs."

Such a prompt encourages a tailored, benefits-focused approach that can pique the interest of potential clients.

Plugging this with some made up examples, this is what ChatGPT gave us:

3. ChatGPT prompt for sales followup email

The follow-up is where persistence meets finesse. You want to remind the prospect of your previous interaction without coming across as pushy:

"Create a follow-up email that references our previous conversation or email where we discussed (list main talking points), provides additional value related to their interests or challenges, and asks for feedback or thoughts on next steps."

This approach keeps the conversation going, offering more value and gently nudging the recipient towards engagement.

Feel like you want to keep things more personal? Instead of a prompt to write a sales email, try a video email. This lets you show your face, offer personalized messages, and say exactly what you want.

4. ChatGPT prompt for email to someone who is ignoring your other emails

When your emails are met with silence, it's tempting to increase the volume. However, what's needed is a change in tune:

"Draft an email that acknowledges the busy schedule of the recipient, reiterates the value of our solution (briefly describe the solution), and offers a new, compelling piece of information or insight that they haven't seen yet. Close with an open-ended question that makes it easy for them to respond. Most importantly, keep it very short."

This prompt aims to reignite interest by offering something new and making it effortless for them to engage:

5. ChatGPT prompt for upsell email

Upselling is an art that requires a delicate balance between understanding customer needs and offering them more value. Focus on pain points and solutions:

"Construct an email that congratulates the client on their success with our current solution (mention the solution) and introduces an additional product or feature that could further enhance their results in the X industry. Use a success story or data point to illustrate the potential benefits."

This prompt is about showing the client how much more they can achieve, making the upsell a natural next step and just offering a little reminder you’re there to help. Here’s how ours looks:

6. ChatGPT prompt for prospecting on LinkedIn

No, it’s not all about posturing and turning your mundane walk to the bus into a life-changing mantra for your friends from school to politely react to. LinkedIn prospecting is all about making genuine connections in a professional context:

"Generate a message that introduces (your name) and (your solution), highlights a mutual connection or interest, and shares a quick insight or value proposition relevant to their (role) or (industry). End with a casual invitation to connect further."

This prompt encourages creating a message that feels personal and relevant, perfect for the LinkedIn platform. If you have any personal connection with this person (which you should) then make sure to add that in there.

7. ChatGPT prompt for a check-in sales email

Checking in with a prospect or client is a subtle way to stay on their radar while offering additional value. You don’t necessarily need to drive a sale or upsell but you want clients to know you’re the go-to person whenever they need a problem solved:

"Create a brief email that inquires about (client’s name)’s current needs and challenges, offers a quick tip or resource related to (their industry), and reminds them of how our solution (describe briefly) can help. Finish with a question or invitation for feedback. Keep it very brief."

This prompt ensures your check-in is helpful, making it more likely to receive a positive response, rather than being ghosted or, even worse, receiving a one word response.

How to Avoid Writing Sales Email Using Claap

Now, here’s the thing, not all your interactions online need to be through text. Actually, 82% of the content we consume online is video now and that’s because it’s the most engaging and easiest to create.

With Claap, you can record quick messages any time, show your screen, your face, or anything you want, and make it easy to get in front of people.

Meeting recording also means when you do get face-to-face with leads, customers, and LinkedIn pals, you get a full transcript, AI-generated summaries, and speaker analytics to improve how you create sales opportunities.

You can have a 14 day FREE trial right now and test it out for yourself. Drop 10 days off your sales cycle and cut post-meeting admin in half with Claap.

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