Full visibility on every deal. Zero admin for reps.

Claap’s Conversation Intelligence platform captures your sales meetings, updates your CRM, and surfaces real deal insights.
So your reps spend more time selling. And you coach smarter.

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Trusted by 1,000+ high-growth companies to drive sales excellence

How it works?

Struggling to see what’s really happening in deals? Missing insights buried inside calls? Unsure why some reps win while others stall, or how to coach and onboard consistently?

Get reps focus
(not type)

Free your team from admin so they can focus on selling.
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Claap records every call, writes summaries and follow-ups, and updates your CRM with full context

Act with full-field visibility

See what actually happens in deals.

Claap captures objections, buying signals, competitor mentions, tone, and engagement, then surfaces the insights and actions that impact conversion.

Train faster, coach smarter

Turn conversations into learning.

Claap delivers AI coaching mapped to your methodology, 1:1 feedback, playlists of best moments, and instant access to the calls that matter.

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4 reasons Sales managers love us

1. Hit Targets with Pipeline You Can Trust

Get real-time visibility into deal health and rep execution.
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- Detect risks early with AI alerts on stalled deals or weak qualification.

- Surface competitor mentions across every opportunity to spot market trends.

2. Zero Admin. Zero Friction. A Clean CRM.

Finally, your team breathes, and you’re off CRM patrol.

- AI generates notes, summaries, and key highlights for every rep call.

- Critical moments sync to your CRM automatically.

- Follow-up messages ready to send, personalized for each prospect.

3. Turn Reps into A-Players Faster

Replace gut-feeling coaching with insights from real calls.

- Onboard reps 2× faster with playlists of top-performer moments.

- Use AI scoring & coaching templates for targeted feedback at scale.

- Give every rep an always-up-to-date playbook of proven winning pitches.

4. Align Your Revenue Org Around Reality

Bring the Voice of the Customer to Marketing, Product, and Customer Support.

- Share market signals instantly to sharpen messaging and product decisions.

- Turn scattered deal intelligence into coordinated, revenue-driving action.

Claap? It's sick.

James Gibson

General Manager

We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.

Barbara Bergeaud

COO

I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.

Alejandro Salinas

Sr Account Executive

I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.