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Make your Team Sell Better Than Ever with Video Sales Training (In Minutes)

Max Gayler
March 25, 2024

I dare you to tell me your team is selling enough. I’ve never met a sales team that would say so. Even if you’re smashing targets and beating OKR records, the art of selling comes down to that insatiable hunger. 

If you're looking to ramp up your sales team's effectiveness and engagement, your team needs to learn faster. Today, we're diving deep into the world of video sales training, a powerhouse tool that can transform your sales approach and outcomes. 

What is Video Sales Training?

At its core, video sales training is an engaging method to educate and inspire your sales team using video content. It goes beyond the conventional, often yawn-inducing training manuals and PowerPoint presentations. 

Imagine capturing the nuances of successful sales tactics, body language, tone of voice, and real-life scenarios in a format that's both accessible and compelling. That's video sales training – a dynamic way to boost learning retention and application for your team.

Video Training vs Written Training: Which is Best for Sales Teams?

While traditional written materials have their place, video sales training offers unique advantages that can transform your team's learning and performance.

Engagement and Focus

Video Captures Attention

In an era of dwindling attention spans, capturing and maintaining your team's focus is crucial. Video sales training excels here, leveraging dynamic content that engages both visual and auditory senses. 

Studies suggest that videos are more likely to hold attention than text, with users spending 88% more time on websites with video than those without. This increased engagement leads to better focus on the training material, making the learning experience more effective.

Retention and Recall

Enhanced Memory Retention

The saying "a picture is worth a thousand words" rings especially true in the context of learning. Research shows that when information is presented visually, people retain 65% of it after three days, compared to only 10-20% of written or spoken information. 

Video sales training makes use of this visual advantage, incorporating images, charts, and real-life examples that improve recall and application of sales techniques.

Efficiency and Time-Saving

Learning in Less Time

Time is a precious commodity in the fast-paced world of sales. Video training is not just more engaging and memorable; it's also more time-efficient. 

A study by Forrester found that one minute of video is worth 1.8 million words, highlighting the dense information delivery that videos can achieve. This efficiency means your sales team can learn more in less time, freeing up valuable hours for practice and application of their new skills.

Versatility and Accessibility

Adaptable Learning for Diverse Needs

Video training offers unparalleled versatility, catering to different learning styles with ease. Whether your team members are visual learners, auditory learners, or kinesthetic learners, video has something for everyone. 

Additionally, videos can be accessed on various devices at any time, providing flexible learning options that written materials can't match. This accessibility ensures that your team can learn at their own pace and revisit material as needed, enhancing the overall learning journey.

How to Create Video Sales Training in Minutes

You’d never want to submit your customers to grainy videos edited together by that secret iMovie master in your team who uses way too many weird transitions. But you also struggle to find time and budget to get something properly recorded.

With Claap you can record sales walkthroughs that look great and take minutes to make

Watch the video tutorial here:

Or, if you ironically prefer to read, here’s a breakdown:

1. Write your script

First things first. Before you start recording it’s always good to have at least an idea of what you want to say. 

Write down a list of points you want to hit in your video sales training and make sure not to overcomplicate it. 

2. Prepare your demo

If you have any visual aids you need, prepare them in advance. If you’re explaining your sales demos and pitch decks it’s always a good idea to show rather than tell.

3. Record your screen

Download the Claap Chrome extension and start recording in two clicks. You can choose to record your screen, your camera, or both at the same time.

Once you start your recording you can pause and unpause so you have time for breaks and change screens.

4. Trim it down

If you said something you didn’t like or maybe didn’t get it right on the first take, just trim it down with the scissor tool. 

Alternatively you can edit down the video by deleting parts of the transcript. Then just finish it off by removing the silences and filler words with AI.

5. Add examples

Want to add great sales call examples to your tutorials? Claap records all your meetings too so you can stitch together your videos. Search for the call you want to reference, tirm it down and then edit it into your video sales training.

6. Share it with your team

Connect your Claap account to Notion and Slack to automatically store your video sales training in the right place and notify your team.

Video analytics let you know exactly who has and hasn’t watched the training. You can then follow up by sharing the link with them manually.

What’s the Easiest Way to Update Video Sales Training?

With platforms like Claap, updating your video sales training content is a breeze. Easily edit videos to add new insights, adjust to changing sales strategies, or refine your messaging based on feedback. Simply record the parts that need updating and use video stitching to place them into your original video.

6 Important Rules for Video Sales Training

Make One Point Per Video

Keep each video focused on a single topic. This makes the content easier to digest and remember, enhancing learning outcomes.

Keep It Short

Aim for brevity—videos under 10 minutes can significantly boost engagement and retention. Your sales team will thank you.

Be as Visual as Possible

Use visuals, charts, and on-screen text to reinforce your points. Visual aids can greatly enhance understanding and recall.

Use Actual Examples

Incorporate real-life scenarios or case studies to illustrate concepts. It helps bridge the gap between theory and practice.

Give People Homework

Encourage active learning by assigning tasks related to the video content. It can be as simple as practicing a pitch or analyzing a sales call.

Save It Somewhere That Makes Sense

Organize your videos in an easily accessible location. Platforms like Claap allow you to categorize and share videos efficiently, ensuring your team can find what they need when they need it.

Sales Training Videos to Get You Excited

Get inspired by these standout examples of video sales training in action:

Grant Cardone’s Viral Call

Grant Cardone's video captures a live sales call in action, showcasing his expertise and assertive sales techniques. He demonstrates the power of persistence and confidence, pushing through objections to close the deal. This video is a masterclass in not taking "no" for an answer and creatively overcoming customer hesitation, making it an excellent learning tool for sales professionals looking to elevate their cold-calling game.

Jeffrey Gitomer’s Masterclass

In this comprehensive masterclass, Jeffrey Gitomer dives into the psychology of selling, emphasizing the importance of value over price. He provides actionable advice on how to connect with customers, build relationships, and earn loyalty. Gitomer's engaging teaching style and practical tips make this video a must-watch for anyone looking to understand the nuances of successful sales strategies.

Jill Konrath’s Jam-Packed Micro-Lesson

Jill Konrath offers a succinct yet powerful lesson on speeding up sales. She focuses on strategies to reduce the sales cycle, helping viewers understand how to make their approach more efficient. This video is packed with insights on improving productivity and effectiveness, making it perfect for sales professionals seeking to enhance their performance in a fast-paced environment.

Aja Frost’s Secrets to Getting Hired

Aja Frost discusses the secrets to getting hired in sales, offering valuable advice not just for job seekers but for sales professionals looking to refine their pitch to potential clients. She highlights the importance of research, personalization, and the art of following up. Frost's approachable style and actionable tips make this video an essential resource for anyone looking to stand out in the competitive world of sales.

Corporate Bro’s Blunt but Funny Advice

Corporate Bro provides a humorous yet insightful take on the sales industry, blending comedy with genuine sales advice. This video breaks down the realities of sales, offering blunt truths and encouraging a resilient mindset. It's an entertaining watch that delivers valuable lessons on perseverance, adaptability, and the importance of humor in maintaining a positive outlook in the challenging world of sales.

Sell More with Personalized Video Sales Training

Personalization is the key to unlocking your sales team's potential. Claap's capabilities in creating, managing, and personalizing video sales training content can help tailor your approach to fit each team member's needs and learning style. 

This level of customization not only enhances learning but also boosts the application of skills in real-world sales scenarios, leading to improved performance and sales outcomes.

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