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Every key moment of the call, cut into a clip.

Magic Clips pull the pain points, objections, competitor mentions and budget talk out of every sales call. Play them in a row, or share one.

Magic Clips

AllPain PointsObjectionsCompetitor MentionsBudget Discussion
Title
Type
Recording
We lose two deals a quarter to slow follow-up
Pain Points
Fennix - Demo call
Can it write into our custom fields?
Objections
Fennix - Demo call
We set aside budget for Q1
Budget Discussion
Fennix - Demo call
08:41 · 0:31

“We lose two deals a quarter because the follow-up is late.”

  • GDPR
  • SOC 2 Type II
  • No training on your data
How it works

From an hour of call to the minutes that matter.

Claap records the call

On Zoom, Google Meet or Microsoft Teams, with or without a bot. Magic Clips run on meetings with external participants.

Pick the moments you want

Choose a type of moment: pain points, objections, competitor mentions, budget discussion, feature requests, buying signals and more.

Play or share the clip

Each clip plays on its own, or autoplay them one after another. Share one with your team or with the other participants.

Across every call

Every objection, from every call, in one table.

  • Filter by tag to read every objection or competitor mention across all your accounts at once.
  • Open a clip in the transcript and land on the exact moment it was said.
  • Export the table as CSV to feed a battlecard, a win-loss review or your product roadmap.

Magic Clips

AllPain PointsObjectionsCompetitor MentionsBudget Discussion
Title
Company
Deal
Their CRM already records calls, why pay twice?
Nordby
Nordby - Enterprise Plan
We trialled a note taker last year and dropped it
Fennix
Fennix - Pro Plan
Our sister team uses an in-house tool
Ommo
Ommo - Expansion
The incumbent bundles it for free
Gildo
Gildo - Renewal 2027
We compared three vendors in Q2
Pivra
Pivra - Enterprise Plan

Competitor mention · Nordby

“Our CRM already records calls. Why would we pay twice?”

Demo · 26:12

Traceable

Each highlight points at the sentence behind it.

  • Hover a quote to read it in full, or copy it straight into your follow-up email.
  • On the meeting page, clips get their own timeline: click one to play only those moments.
  • Pick the moments your team cares about, from key discussion items to praise points.

Highlights

Title
Highlight
Corvia · Discovery
Pain: manual reporting
Zelvo · Demo
WritingSign-off condition
Nordash · Pricing call
Praise: the deal view
Rivvo · Renewal
Expansion to CS team
Tavvy · Intro call
Competitor named
Orbly · Workshop
Action item: SSO test

Read from

“If it saves my managers Friday, we sign.”

Tessa Moor · 22:40

For the whole team

Turn the best moments into one video.

  • Send praise points and feature requests to your product team, in the customer's own words.
  • Give new reps a short reel of real objections and how your best people handled them.
  • Trim a clip or remove the silences before you share it.

Objection reel · Q3

00:00
“Price is not the issue, rollout is.”
00:06
Okay, okay, um, hold on.Okay, okay, um, hold on.
00:09
“We trained 40 reps in one week.”
00:15
Can you hear me? You’re muted.Can you hear me? You’re muted.
00:18
“The SSO was live on day one.”
00:24
Sorry, someone at the door.Sorry, someone at the door.

New length

1:482:30

3 cuts, 5 calls, one reel

Sent where you work

The call, written into your CRM.

  • Fields land in HubSpot, Salesforce, Pipedrive or Attio, on the right deal.
  • Recaps go to Slack and Notion, so the team reads the call where it already works.
  • Your own AI agents read your calls and transcripts through the Claap MCP.

Deals

Deal
Highlight
Next step
Budget
Pinwell - Enterprise Plan
Wants Salesforce sync
Tech call
€40k
Bramly - Pro Plan
WritingPricing per seat is fine
WritingProposal
Writing€20k approved
Fennix - Expansion
CS team wants in
Add 15 seats
€9k more
Tovi - Enterprise Plan
Champion is the VP Sales
Exec demo
Not shared
Quarra - Pro Plan
Switching from notes app
Trial
€12k
Wendly - Renewal 2027
Usage up 40%
Renewal call
Same as 2026

HubSpotBramly - Pro PlanUpdated by Claap

HighlightPricing per seat is fine

Next stepProposal

Budget€20k approved

Who uses the highlights

Everyone who needs the call without the hour.

Managers who were not on the call

Play the objection clips of a deal before the review, instead of listening to the full hour.

Account executives after discovery

Replay the pain points in the buyer's words and quote them in the follow-up.

Product teams

Read feature requests and product feedback from real calls, gathered in one report.

10,000+

sales reps run their deals on Claap

50%

higher win rates, typically within the first quarter

2x

faster onboarding for new reps

FAQ: call highlights

What exactly are Call Highlights?

In Claap they are called Magic Clips: short clips cut from a meeting, each on one type of moment, such as a pain point, an objection, a competitor mention or a budget discussion. Every clip keeps its quote and its timestamp, and you can play it alone or share it.

Which types of moment can Claap extract?

Key discussion items, questions, pain points, objections, feature requests, competitor mentions, buying signals, budget discussion, product feedback, praise points and objection handling. You pick the types on each meeting, and can extract more at any time.

How much time do teams typically save with Call Highlights?

It depends on how your team reviews calls today. What disappears is listening to a full recording to find one moment: the clip plays just that part. The quickest way to size it is to run Claap on a week of your own calls.

Can Call Highlights work for different types of meetings?

Magic Clips work on meetings with external participants: discovery calls, demos, negotiations, renewals. On internal meetings, use the summary and chapters instead.

How does Call Highlights integrate with my CRM?

From Business, Claap writes what was said into HubSpot, Salesforce, Pipedrive or Attio as fields on the right deal, custom objects included, rather than pasting a note into the timeline.

Is my meeting data secure with Claap?

Claap is GDPR compliant, SOC 2 Type II certified, and never trains AI models on your data. From Pro, videos and channels can be private, and SSO with Okta is on Enterprise.

Can I customize what gets highlighted for my specific use case?

Yes. Pick the types of moment you want on each meeting. For criteria of your own, create an AI field with your own prompt from Pro, for example one for objections and one for competitors mentioned.

Get the key moments of your next call.

A 30-minute demo on your real deals. Or start free and let Claap highlight this week’s calls.