deal qualification scorer. Know If Your Deals are Real.
Stop guessing. Start qualifying like a pro.
Identify what’s missing in your pipeline, close some qualification gaps, and stop chasing deals that won’t close.
Trusted by 1,000+ high-growth companies to drive sales excellence
100% qualified pipeline.
Finally, the Truth.
Still betting on gut feeling to close deals? Missing key questions that silently kill opportunities? Tired of “sure things” vanishing at the finish line? Struggling to coach reps on asking the right questions from your playbook?
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Surface Risk From Day One
Immediately see which deals lack proper qualification. No more end-of-quarter surprises when it's already too late to save the deal.
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Score Any Sales Framework
Track how well reps execute MEDDIC, BANT, SPIN, SPICED—or build your custom framework that reflects how your team actually sells.
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Targeted Coaching
Pinpoint exactly where each rep needs help with qualification, then deliver coaching where it matters most to clone your top performers.
How it works?
Real-Time Deal Assessment
Claap reviews your calls the moment they end to show you how solid the deal really is.
- Instantly detects which qualification questions were asked—or skipped
- Delivers a qualification score after every meeting
- Helps you spot red flags early and act fast
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Main Reasons SALES teams choose Claap for deal qualification
Full Visibility on a healthy pipeline.
- Spot real deals, skip the scrubs.
Instantly see which deals are truly qualified.
- Coach where it counts.
Focus your efforts on reps and deals that need support the most.
No More Missed Questions.
- Get instant feedback after every call.
Identify missed questions and qualification gaps in seconds.
- Know exactly what to ask next.
Keep deals moving and boost your conversion rate with smart guidance.
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Pipeline Confidence You Can Count On.
- Forecast with facts, not feelings.
Get clean, consistent qualification data.
- Trust your pipeline.
Build reports and forecasts based on reality and scores on several criteria.
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Methodology Mastery at Scale.
- Turn qualification into a team advantage.
Track adoption of MEDDIC, BANT, SPIN & more across teams.
- Spot weaknesses, scale what works.
Identify patterns, reinforce best practices, and replicate top performers.
Claap? It's sick.
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James Gibson
General Manager
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
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Barbara Bergeaud
COO
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
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Alejandro Salinas
Sr Account Executive
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Stop Losing Winnable Deals
Claap checks your pipeline to assess your qualification and suggests next steps based on your sales playbook.
Book a DemoBring the voice of the customer into your daily tools.
FAQ: Understanding Deal Qualification Scorers
What is a deal qualification scorer?
A deal qualification scorer is an AI-powered tool that analyzes sales conversations to assess how well prospects match your qualification criteria.
Unlike traditional qualification that relies on a rep's memory or notes, modern platforms like Claap:
- Automatically detect which qualification questions were asked during calls
- Score deals against proven frameworks like MEDDIC, BANT, SPIN, SPICED or your custom criteria
- Identify exactly what's missing from each deal's qualification
- Recommend specific questions to ask in follow-up meetings
The best solutions eliminate qualification guesswork while ensuring every deal in your pipeline is properly vetted—shifting from hopeful thinking to data-driven confidence.
How do qualification scorers help win more deals?
Claap seamlessly adapts to your chosen sales methodology without forcing framework changes. By default, Claap includes MEDDIC, SPIN, SPICED, and BANT—our customers' most-used sales frameworks.
Our platform recognizes and analyzes methodology-specific elements directly from conversation content, helping your team:
- Effectively execute your chosen framework
- Never miss critical components
- Avoid skipping important qualification questions
If you use a custom qualification framework, our team will help configure Claap to match your specific methodology.
How is Claap different from other qualification platforms?
Claap stands apart with our always-on AI Agent that goes beyond basic deal scoring.
While competitors focus on documenting qualification criteria, Claap's platform actually handles the groundwork:
- Automatically scoring qualification in real-time after every meeting
- Providing exact questions to ask in your next conversation
- Integrating qualification data directly into your CRM
- Offering targeted coaching based on qualification gaps
Our approach transforms qualification from a subjective exercise into a data-driven advantage, providing a 2x ROI on your sales pipeline while maintaining the human touch that closes deals.
Who is Claap's deal qualification scorer designed for?
Claap amplifies sales teams at every level:
- Sales representatives save hours per week by knowing exactly which qualification questions to ask, allowing them to qualify more deals with confidence.
- Sales managers gain unprecedented pipeline visibility with automated qualification scoring and coaching insights.
- RevOps professionals benefit from pristine qualification data without manual entry.
The ideal organization has 2-200+ sales team members focused on complex B2B sales cycles where proper qualification directly impacts revenue.
Does Claap support different sales methodologies (MEDDIC, SPIN, etc.)?
Yes, Claap seamlessly adapts to your chosen sales methodology without forcing methodology changes. By default, Claap includes MEDDIC but also SPIN, SPICED, and BANT - our customers' most-used sales frameworks. You can also upload your own framework and criteria.
Our platform recognizes and analyzes methodology-specific elements directly from conversation content:
1. MEDDIC: Metrics, Economic Buyer, Decision process, Decision criteria, Identify pain, Champion
2. SPIN: Situation, Problem, Implication, Need-payoff questions
3. BANT: Budget, Authority, Need, Timeline qualification elements
4. SPICED: Situation, Pain, Impact, Critical Event, Decision
With Claap, your team can:
- Effectively execute your chosen framework
- Never miss critical components
- Avoid skipping important qualification questions
Can sales reps see their own qualification stats?
Absolutely! Reps get immediate feedback after every call showing their qualification score and exactly which elements they covered or missed. This instant feedback creates a virtuous learning loop, helping reps improve their qualification skills with every conversation.
The dashboard also shows qualification trends over time, so reps can track their own improvement and celebrate their progress.