AI CRM Enrichment:
Automate CRM Updates, Accelerate Sales.
Turn your CRM into a strategic asset—no manual effort needed. Claap auto-updates CRM fields from sales calls, saving reps 8+ hours a week to focus on selling. Get 100% accurate data and real-time pipeline visibility.
Trusted by 1,000+ high-growth companies to drive sales excellence
Clean CRM, More Deals: Automate Your Way to Success
Still manually updating your CRM after every call? Struggling with incomplete data that makes pipeline analysis a nightmare? Frustrated that reps spend more than 50% of their time on admin instead of selling?
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Automatic call Updates
Save 30 minutes per call with AI that captures key information and syncs it to your CRM in one click—no more tedious post-meeting admin.
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100% Data Accuracy
Achieve +80% accuracy in CRM fields with AI that captures customer interactions objectively, eliminating human error and bias.
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Full pipeline Visibility
Get pipeline insights to detect opportunities, identify risks, and understand why you win or lose deals with always up-to-date CRM data.
Main Reasons SALES teams choose Claap for AI CRM FILLING
Perfect pipeline visibility. Real-time insights.
- Get accurate, unbiased data on every deal—without chasing reps for updates.
- Trust your forecasts with complete, real-time CRM visibility.
- Coach smarter by spotting at-risk deals early and making data-driven decisions.
Eliminate CRM busywork. Sell more.
- Save 30 minutes per call with automatic CRM updates—no manual input needed.
- Keep your pipeline clean and accurate for managers and revops, effortlessly.
- Focus on what matters: building relationships and closing deals.
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Clean Data. Smarter Decisions.
- Ensure 100% CRM hygiene—no manual enforcement needed.
- Run deep, custom analyses with automatically populated fields from every interaction.
- Connect conversation data to business outcomes and uncover what truly drives revenue.
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Cut the Admin. Crush Quotas.
- Reclaim 70% of your team’s time by eliminating manual admin work.
- Make confident decisions with accurate, trustworthy pipeline data.
- Accelerate deal cycles and scale success by replicating winning patterns.
How it works?
CRM Auto-Sync After Every Call
- Claap captures and transcribes sales conversations, automatically extracting key deal data to update your CRM—no manual work needed.
- Our AI identifies critical details like next steps, budget, and objections, mapping them to the right CRM fields.
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Claap? It's sick.
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James Gibson
General Manager
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
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Barbara Bergeaud
COO
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
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Alejandro Salinas
Sr Account Executive
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Enrich Your CRM, Enrich Your Results
Stop wasting time on data entry when you could be closing deals.
Book a DemoBring the voice of the customer into your daily tools.
FAQ: Understanding AI CRM Filling & Enrichment
What is AI CRM enrichment or CRM autofill?
AI CRM enrichment automatically extracts key information from sales conversations and updates your CRM without manual effort, while enhancing the quality and depth of your customer data.
Unlike traditional CRM updating that relies on sales reps' notes and manual data entry, modern platforms like Claap:
- Capture every customer interaction automatically
- Extract critical deal information with AI
- Update standard and custom CRM fields with +80% accuracy
- Maintain a clean, current database without human intervention
The best solutions eliminate hours of administrative overhead while ensuring your CRM always reflects the true state of your deals—shifting from manual data entry to automated intelligence that keeps your CRM perpetually updated.
How does AI CRM AUTOMATIONS help win more deals?
By enriching your CRM automatically, sales teams gain three powerful advantages:
- More selling time: Sales reps save 8+ hours weekly on admin tasks, redirecting that time to revenue-generating activities.
- Better decision-making: With accurate, complete CRM data, sales leaders can identify winning patterns, coach effectively, and forecast reliably.
- Faster deal velocity: When all customer information is instantly captured and shared, deals move faster without information bottlenecks or communication gaps.
The result is a sales organization that closes more deals, with less effort, in less time.
Which CRM platforms does Claap integrate with?
Claap seamlessly connects with all major CRM platforms including:
- Salesforce
- Hubspot
- Attio
- Pipedrive
- And many more
Our flexible API architecture allows us to integrate with virtually any CRM, including custom-built solutions. If you're using a platform not listed here, contact us to discuss integration options.
Can I customize which CRM fields get updated?
Absolutely. Claap gives you complete control over which fields are automatically updated:
- Map Claap to any standard or custom CRM field
- Create field-specific extraction rules and formats
- Set up approval workflows for sensitive fields
- Configure different updating rules for different teams
You can even create new custom fields in your CRM to capture insights that weren't previously trackable, such as competitive mentions, product feedback, or objection patterns.
How accurate is Claap's AI CRM filling?
Claap consistently achieves 100% accuracy in CRM field updates across our customer base, significantly higher than the industry average of manual CRM updating (typically below 40%).
Our AI has been trained on millions of sales conversations and continuously improves with use. The transcription is also available in 99+ languages with constant updates. For critical fields, you can also implement an optional human verification step before updates are committed to your CRM.
Do sales reps need to validate the content before it goes to the CRM?
It's your choice as you have several options to update your CRM:
- Fully automatic mode: Updates flow directly to your CRM without manual review
- Review mode: Reps can quickly scan and approve updates before they're synced
- Hybrid approach: Automate updates for certain fields while requiring review for others
Most teams start with review mode and gradually transition to fully automatic as they gain confidence in the system's accuracy.