Deal & Pipeline insights
Unlock hidden opportunities in your pipeline—without the grunt work. Claap’s AI analyzes your calls to surface real-time insights, flag risks, and boost win rates. You focus on relationships—we’ll handle the heavy lifting.
Trusted by 1,000+ high-growth companies to drive sales excellence
Crystal-Clear insights.
No Guesswork.
Still digging through meeting recordings or messy CRM data to understand deal health? Tired of missing critical signals that make or break opportunities? Frustrated that your forecast feels more like fiction than fact?
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Automatic Insight Extraction
Save hours every week with Claap. It captures, organizes, and surfaces key deal intelligence from every conversation—no manual analysis needed.
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Multi-Level Intelligence
Get laser-focused insights at the call, deal, and pipeline level—zoom in on details or zoom out for the big picture, exactly when you need it.
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Risk & Opportunity Radar
Spot red flags and uncover upsell opportunities instantly. Claap detects patterns in conversations that sales reps often miss.
How it works?
Call-Level Insights
- Claap captures and analyzes every customer conversation, highlighting key discussion points, objections, and next steps—no note-taking required.
- Our AI organizes insights into intelligent summaries and smart columns based on your sales framework (MEDDIC, BANT, SPIN, and more), allowing you to quickly assess deal health.
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Pipeline-Level Visibility
- Transform your pipeline from a list of opportunities into an actionable intelligence hub with insights that reveal what's really happening in your deals.
- Identify patterns across won and lost deals to refine your sales strategy and maximize win rates—all without hours of manual analysis.
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Main Reasons SALES teams love our Insights
See the truth in your pipeline.
- Identify at-risk deals before they slip away.
- Understand why deals stall with conversation-driven insights.
- Coach more effectively using real customer interactions and verbatims.
Focus on selling, not searching.
- Get instant call summaries with key insights highlighted—no replay needed.
- Prep for meetings in minutes with AI-powered deal history at your fingertips.
- Ask Claap AI anything about your prospects—from past calls to next steps—and build stronger relationships.
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Insights for accurate forecasting.
- Build reliable forecasts based on actual deal health, not just gut feelings.
- Track conversion patterns to optimize your sales process.
- Spot pipeline bottlenecks instantly with advanced insights.
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Drive predictable revenue growth.
- Get a bird’s-eye view of pipeline health across teams and regions.
- Spot feature requests and objections directly from customer conversations.
- Make strategic decisions based on real insights—not opinions.
Claap? It's sick.
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James Gibson
General Manager
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
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Barbara Bergeaud
COO
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
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Alejandro Salinas
Sr Account Executive
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Insights, Insights. don’t miss a thing from your sales meetings
Stop guessing what's happening in your deals when you could be closing them.
Book a DemoBring the voice of the customer into your daily tools.
FAQ: Understanding Deal & Pipeline Insights
What are Deal & Pipeline Insights?
Deal & Pipeline Insights transforms your sales conversations into actionable intelligence at every level of your pipeline.
Unlike traditional sales tools that rely on manual CRM updates and rep opinions, Claap's AI:
- Automatically extracts key insights from every customer interaction
- Organizes intelligence by call, deal, and pipeline level
- Delivers 24/7 access to deal information through a powerful Claap AI assistant
- Identifies risks and opportunities human analysis would miss
The result? Complete pipeline visibility without the administrative overhead, letting you focus on relationships and strategy instead of data entry and analysis.
How do Insights help win more deals?
It directly impacts your win rates in three powerful ways:
1 - by extracting and organizing critical deal information automatically, you never miss important signals or next steps that could make or break opportunities.
2 - by identifying risk factors early—like competitive mentions or stakeholder concerns—you can course-correct before deals derail.
3 - by providing a complete view of your pipeline health, you can focus your time on the right deals, with the right strategies, at the right time—dramatically improving overall conversion rates.
Our customers typically see 50% higher win rates within the first quarter of implementation of Claap.
Can I customize the insights based on my sales process?
Absolutely! Claap adapts to your unique sales methodology rather than forcing you into rigid frameworks.
Our AI will learn from you and adapt on many aspects:
- Custom sales stages and qualification criteria
- Industry-specific buying signals
- Your unique objection patterns and competitive landscape
- Deal-specific success factors
Whether you use MEDDIC, BANT, SPIN, SPICED, or a custom framework, Claap organizes insights in the context that matters most to your team's success.
How does Claap compare to other pipeline analysis tools?
While most tools focus on visualizing what's already in your CRM, Claap goes deeper by analyzing what's actually happening in your customer conversations.
The key differences:
- Claap extracts insights directly from calls rather than relying on manual CRM data
- Our AI assistant provides 24/7 access to deal intelligence through natural language questions
- We deliver multi-level insights (call, deal, pipeline) from a single platform
Think of it as the difference between opinions about your deals versus evidence-based intelligence about your pipeline's true health.