Top 5 Free and Free-Trial Sales Coaching Software in 2026

In 2026, Claap, Bitrix24 and Outdoo offer genuine free entry points, while Avoma and Jiminny offer free trials but no free plan.

We make Claap, so it is first on this list. Its free Basic plan records and summarises calls; call scoring and AI coaching are on the paid Business plan. The other four were picked because a team can test them for free, with a free plan or a free trial.

What is sales coaching software?

Sales coaching software helps managers review sales conversations, provide structured feedback and improve rep performance. Imagine having a personal coach by your side, but instead of hitting the gym, they're helping you ace your sales game. This kind of software serves as a virtual mentor to provide guidance, training, and insights to help your sales teams perform at their best.

You’ll be able to improve your sales pitches and learn valuable sales call tips to take your sales conversations to the next level.

In this comprehensive guide, we've meticulously picked free and free-trial sales coaching software solutions to align with the diverse needs and objectives of sales teams worldwide. Let’s discover them.

Which sales coaching tools are free in 2026?

1. Claap: free Basic plan, AI coaching on the Business plan
2. Avoma: 14-day free trial only
3. Bitrix24: free plan for 1-2 users
4. MeetRecord, now Outdoo: free tier
5. Jiminny: 14-day free trial only

1. Claap

Description

Claap records your sales calls, video meetings with or without a bot and dialer calls, then turns what was said into CRM fields, follow-up emails and call scores against your own criteria. Claude and other AI agents can read it all through the Claap MCP.

For coaching, a manager writes the criteria they already coach on: a question and the format of its answer. Claap answers them on every call from the transcript, shows which rep trails the team on which criterion, and follows each criterion month by month.

What Claap does for sales coaching:

• Records Zoom, Google Meet and Teams calls with or without a bot, plus dialer calls such as Aircall and Ringover;
• Transcribes every call and writes an AI summary in the template you choose;
• Scores every call against your own criteria or a framework such as MEDDIC, SPICED or BANT, with scorecards per role;
• Coaching report: which rep trails the team on which criterion, and whether it moves after the one-to-one;
• Fills the HubSpot or Salesforce fields you choose after each call and drafts the follow-up email;
• Claap MCP: Claude and your own agents read the scored calls, for example to prepare a one-to-one.

Why use Claap for sales coaching?

Every call scored, not a sample

Managers stop picking calls at random. Claap scores each recorded call on the criteria you write, so the next one-to-one starts from the criterion where a rep trails the team, with the calls behind it.

Your criteria, not a vendor template

A first call and a closing call are not judged on the same things. Write the criteria per role, then run them on a few calls you have heard yourself before rolling out: if you disagree with the scores, your reps will too.

Scores your AI tools can read

The scores live in views that Claude and other agents can query through the Claap MCP. An agent preparing a one-to-one reads every scored call of the rep, not three it picked.

Pricing

Free tier: yes, for recording and summaries. AI coaching and call scoring are on Business. Contributors and guests are free. Prices from claap.io/pricing, per licence per month, checked on 6 October 2026:

• Basic: free. 10 videos per user, 300 minutes in total, calendar and conference-call sync, basic AI summary, Chrome recorder extension and Claap MCP;
• Pro: $32 billed yearly. Unlimited recordings, 1,000 minutes and 500 AI credits per month, advanced AI summaries and meeting insights;
• Business: $60 billed yearly. Unlimited recording time and 1,000 AI credits per month, plus AI coaching, CRM auto-complete, AI-generated emails, deal insights and Claap AI across all your meetings;
• Enterprise: custom pricing, with SSO, SCIM, the Claap API, unlimited Basic licences and white-glove onboarding.

Start on the free Basic plan to record and summarise calls, then move the managers and reps you coach to Business to score calls on your criteria. For a larger rollout, book a demo.

2. Avoma

Description

Avoma serves as a comprehensive AI meeting assistant designed for customer-facing teams, offering advanced technology to capture crucial customer insights throughout every stage of important meetings, from preparation to post-meeting follow-up.

With advanced features like talk-to-listen ratio analysis, auto-chapters, and meeting summaries, Avoma enables sales reps to review sales calls faster and more effectively. This translates to actionable feedback that empowers sales teams to refine their approach, improve their active listening skills and close deals with confidence.

Why consider Avoma for sales coaching?

Avoma no longer has a free recorder plan. Its coaching capabilities are now part of the paid Conversation Intelligence add-on, although teams can test them during the free trial.

• AI-powered insights: Avoma harnesses artificial intelligence to provide insights into sales conversations.
• Objective conversation scoring: Avoma objectively scores conversations based on context and predefined criteria, providing assessments of sales performance.
• Performance measurement: Sales teams can measure performance against set criteria for calls and meetings, allowing for both individual and aggregate analysis to identify areas for improvement.
• Customizable scorecards: Avoma enables the creation of purpose-based scorecards for different sales meetings, such as discovery calls and demos.
• Transparent feedback culture: Avoma allows people in the organization to learn from internal and customer-facing conversations asynchronously, promoting continuous improvement.
• Comments and feedback: Users can offer feedback and share thoughts without additional meetings, streamlining communication and ongoing coaching.

Pricing

Free tier: trial only. Avoma has no free recorder plan, although viewers and collaborators remain free. Its 14-day trial includes the Organization plan and all add-ons, with no credit card required. Prices below are per user per month and were verified on 27 July 2026.

• Startup Plan: $19 billed annually or $29 billed monthly, with unlimited AI meeting assistant, 1:1 scheduling and basic transcription;
• Organization Plan: $24 billed annually or $39 billed monthly, with custom AI templates, group scheduling and limited conversation intelligence;
• Enterprise Plan: $39 billed annually or monthly, with all core features, SSO/SAML, HIPAA support and a dedicated CSM;
• Conversation Intelligence add-on: $29 billed annually or $35 billed monthly, including conversation scoring, scorecards and performance measurement;
• Revenue Intelligence add-on: $29 billed annually or $35 billed monthly;
• Lead Router add-on: $19 billed annually or $25 billed monthly.

3. Bitrix24

Description

Bitrix24 is a comprehensive platform that offers a suite of tools for communication, collaboration, and management, designed to streamline workflow and boost productivity for businesses of all sizes.

Bitrix24 encompasses features such as project management, CRM, communication tools (like chat and video conferencing), HR management, and more, all integrated into a single platform. With its versatile range of functionalities, Bitrix24 serves as a centralized hub for teams to work together efficiently.

Why is Bitrix24 one of the best free sales coaching tools?

• CRM integration: Bitrix24 integrates with its CRM module, allowing sales managers to track sales activities, monitor leads, and analyze sales performance.
• Communication tools: Bitrix24 offers chat, video conferencing, and a social intranet, facilitating collaboration. Managers can provide instant feedback and conduct virtual coaching sessions.
• Task management: Sales managers can assign tasks, set deadlines, and track progress on sales-related activities. This ensures accountability and helps sales reps stay focused on their goals, while managers can provide guidance and share their skills.
• Document management: Bitrix24 provides document management capabilities, allowing sales teams to store, share, and collaborate on sales materials, presentations, and training resources.
• Analytics and reporting: This platform offers analytics and reporting tools that enable sales managers to track key metrics from sales activities. This data-driven approach allows for continuous improvement and refinement of sales strategies.

Pricing

Bitrix24 prices are per organization per month and were verified on 27 July 2026.

• Free tier: yes. Free Plan - $0: supports 1-2 users and includes 5 GB storage, basic CRM for deals and contacts, tasks, shared calendars, chat and video calls;
• Basic Plan: $49 billed annually or $69 billed monthly, including 5 users and 24 GB storage;
• Standard Plan: $99 billed annually or $144 billed monthly, including 50 users and 100 GB storage;
• Professional Plan: $199 billed annually or $289 billed monthly, including 100 users and 1,024 GB storage;
• Enterprise Plan: from $399 billed annually or $579 billed monthly, including 250 users and 3 TB storage;
• On-premise Plan: contact Bitrix24 for pricing. This plan delivers superior performance, top-tier security, and full customization. Hosted on your server, it grants access to the source code and API.

Bitrix24 offers tiered pricing plans, where higher tiers unlock additional premium features tailored to growing businesses. Its free plan is most useful for a team of one or two people that needs basic CRM and collaboration tools.

4. MeetRecord (now Outdoo)

Description

MeetRecord rebranded to Outdoo on 2 September 2025. Outdoo is now a revenue-intelligence, AI sales-roleplay and coaching platform that helps teams practice sales scenarios, analyze deals and automate CRM work.

It offers AI Sales Roleplay, Roleplay Courses, Deal Intelligence, Coaching Insights and CRM Automation, all aimed at improving sales execution and coaching workflows.

Outdoo retains integrations with popular platforms such as Salesforce, Zoom, HubSpot, Teams and Google Meet, streamlining the process of capturing and analyzing sales interactions.

Why is Outdoo one of the best free sales coaching tools?

• AI sales roleplay: Reps can practice sales situations and receive coaching without using a live customer call.
• Roleplay courses: Teams can build structured practice and coaching workflows for specific sales skills.
• Deal intelligence: Outdoo surfaces conversation and deal insights to help teams prioritize action.
• Coaching insights: AI-generated feedback helps managers identify development opportunities and streamline coaching.
• Seamless integration: Outdoo integrates with tools such as Salesforce, Zoom and HubSpot.

Pricing

Free tier: yes. Outdoo offers 60 minutes of free credits with no credit card or sales call required. Its pricing was verified on 27 July 2026.

• AI Roleplay and Coaching: Free, usage-based Flex, and custom Enterprise options;
• Revenue Intelligence: Free, Premium, and custom Enterprise options;
• Paid plans: Rates are quote-based according to team size, roleplay use cases, coaching workflows and implementation needs.

Enterprise buyers can run a structured proof of concept, and implementation typically takes four to six weeks.

5. Jiminny

Description

Jiminny is a comprehensive sales coaching tool designed to empower sales teams with features such as call recording, conversation analysis, and performance tracking.

Jiminny serves as a centralized platform for managers to coach their teams effectively and for reps to improve their skills through feedback and insights derived from their interactions with prospects and clients.

Why consider Jiminny for sales coaching?

• Sales call recording and analysis: With Jiminny's sales recording software, gain insights into sales team performance. Analyze each call, track key metrics, and identify areas for improvement through call intelligence.
• Accurate sales forecasting: Jiminny's sales reporting software provides data analysis to support data-driven decisions.
• Pipeline visibility and deal insights: Gain visibility of opportunities, accounts, and rep activities with Jiminny's Deal Insights feature. Prioritize important deals, spot coaching opportunities, and drive sales performance.
• Sales coaching and team alignment: Jiminny's sales coaching features help reps stay up-to-speed and work together. Jiminny supports rep onboarding, sharing best practices and improving individual and team performance.

Pricing

Free tier: trial only. Jiminny has no free plan and offers a 14-day free trial. It no longer publishes official plan prices.

• Pro benchmark: about $85 per user per month billed annually, or about $100 billed monthly;
• Insights seat benchmark: about $42 per month for viewing recordings and dashboards without recording;
• Recording seat benchmark: about $83 per month minimum;
• Commitment: typically a 12-month minimum plus a one-time setup fee, with reported 15-20% multi-year discounts.

These are third-party purchasing benchmarks rather than Jiminny list prices, so contact its team for a current quote. Vendr reports median annual spend of $27,000, ranging from $11,160 to $52,728.