Best Gong alternatives in 2026: 9 tools compared, with data from real sales calls

Prices and MCP status checked on 5 October 2026, G2 ratings and reviews on 8 October 2026.

Article overview

• Claap is best for sales teams of 5 to 100 reps that want Gong-grade deal data, CRM write-back and AI agent access at a published price, from $32 per seat per month billed yearly, with a free plan.
• Avoma is best for SMB teams that want notes, scheduling and coaching in one tool, with transparent pricing and a free trial.
• Sybill is best for reps who want CRM fields filled after every call, with a free plan and a $90 tier for field-level autofill.
• Outreach Kaia is best for teams already sequencing in Outreach that want call intelligence in the same platform.
• Fathom and Fireflies are best for teams that only need meeting notes. Both have a free plan, and both stop short of deal coaching and forecasting.
• Gong is still best for enterprise revenue teams with 50+ reps that run their forecast and deal reviews in it every week.

Gartner surveyed 227 chief sales officers in 2026.

Sales organizations that give sellers AI-enabled next best actions are 2.6 times more likely to achieve commercial growth (Gartner, May 2026).

Those next best actions are only as good as the call data underneath them. So the tool that records and reads your sales calls decides how much your reps get out of AI, and Gong is the default choice that many teams now question on price and data access.

With that in mind, we compared the 9 most credible Gong alternatives on price, CRM depth, AI and MCP access, and fit by team size.

We also share where buyers told us Gong falls short, on real sales calls.

Gong alternatives at a glance

"Est." marks a third-party estimate from Vendr or published pricing guides. Every other price is the vendor's own list price. Clari Copilot no longer has a standalone G2 product page.

Where Gong falls short

Claap is a conversation intelligence tool, so we record our own sales calls.

Between 1 October 2025 and 28 September 2026, buyers brought up Gong in their own words on many of those calls. We read every mention and counted the buyer's own words only.

Where those buyers stood with Gong

Why buyers did not buy or renew Gong

Base: companies that used or evaluated Gong. A company counts once per reason, and only if the buyer said it.

Three findings from those calls

• Price is mostly an evaluator's objection. 39% of the companies evaluating Gong and 42% of former customers raised cost. Among current Gong customers, 20% did.
• Current Gong customers raise data access and packaging. They want call data in their own AI tools, insights written back to the CRM, and better support.
• Small teams feel Gong is built for someone else. They describe a complete product sized and priced for larger revenue orgs.

What buyers said about Gong, in their own words

• A RevOps leader at a European SaaS group with around 300 sales staff and five years on Gong: "Overall I'm still happy with Gong, it's still solid. They're just four times more expensive than what we pay for [our forecasting tool]. So I know I won't renew Gong, purely on price."
• A fractional RevOps lead working with a current Gong customer: "The way they've split up their platform is very piecemeal these days. It used to be you'd buy it and you'd get all this functionality."
• A sales lead at a voice AI startup: "I like the tool, I think it's quite complete. It's a bit over serving what we need at the moment. It's also quite expensive."
• A revenue leader at a supply-chain SaaS company who had used Gong at a previous employer: "It's a good solution, but it's too much for where we are. It's too big an investment."

For what Gong costs in practice, with Vendr contract data and a worked example, see our Gong pricing guide.

How we built this comparison

• Vendor facts (pricing, plans, MCP, languages, hosting) come from each vendor's own website and documentation, checked on 5 October 2026. Where a vendor does not publish prices, we use Vendr's transaction data or published third-party pricing guides and label them as estimates.
• G2 ratings and review quotes were read on g2.com on 7 and 8 October 2026. Each quote links to the original review.
• Tool selection: we kept the conversation intelligence tools US sales teams most often shortlist against Gong, and added Claap.
• Important note: Chorus by ZoomInfo is one of the best-known Gong alternatives. We left it out. Chorus no longer has its own G2 page, so buyers can't check reviews of the product itself, and ZoomInfo, which sells it inside its platform, is rated 1.8 out of 5 from 340 reviews on Trustpilot. It is a well-known name, and it doesn't meet our criteria.
• Buyer data comes from Claap sales calls (1 October 2025 to 28 September 2026) where an external buyer mentioned Gong, and from Claap deals in Q2 and Q3 2026 with recorded competitor evaluations.
• Limits: this is Claap's own pipeline, so it leans toward buyers already open to alternatives. One analyst coded all mentions, so treat each share as accurate to within a few points. Quotes are anonymized, and some are translated from French.
• Conflict of interest: Claap is one of the tools in this list. We have tried to state every limitation of Claap as plainly as those of other tools. If you spot an error about any vendor, write to us and we will correct it.

The 9 best Gong alternatives in 2026

Every tool below gets the same sections: who it works best for, an overview, pricing, pros and cons, and what G2 reviewers say about it.

1. Claap, best for sales teams of 5 to 100 reps

Who Claap works best for

Sales teams of 5 to 100 reps that want Gong-grade deal data and AI agents that write to the CRM, at a published per-seat price.

Claap overview

Claap is a conversation intelligence platform by lemlist. It captures:

• Video calls, with or without a bot
• Phone calls from dialers such as Aircall, Ringover and Allo
• Emails

It turns them into deal data: AI fields filled in your CRM, deal risk, coaching scorecards and win-loss analysis.

Claap's MCP server lets AI agents like Claude and ChatGPT read transcripts and CRM data and write back: create views and AI fields, update the CRM, set up automations.

Claap is SOC 2 Type II certified and transcribes 99+ languages.

Claap's meetings view, where AI fields score every discovery call on SPICED.

Claap pricing

• Basic: free, 10 videos per user.
• Pro: $32 per seat per month billed yearly.
• Business: $60 per seat per month billed yearly. Adds the Claap agent on all meetings, CRM auto-complete, AI coaching and deal insights.
• No platform fee and no seat minimum. Full plan details on Claap pricing.

Claap pros and cons

Pros

• Published pricing with a free plan and no platform fee
• MCP access that reads transcripts and writes to the CRM, on every plan including free
• SOC 2 Type II, 99+ languages, migration of recordings and transcripts from Gong

Cons

• Smaller review base than Gong
• No dedicated forecasting module comparable to Gong Forecast or Clari
• AI credits cap usage on the Pro and Business plans

What G2 reviewers say about Claap

Claap is rated 4.6 out of 5 from 482 reviews on G2.

What reviewers like:

• "The call recording and transcription save me a lot of time, especially when I need to go back to a specific conversation." (Revenue Operations Analyst, mid-market, August 2026, G2)
• "I like how it summarizes the calls and highlights any key deal signals, helping with quick follow-ups." (Small-business reviewer, July 2026, G2)

What reviewers dislike:

• "While Claap is really good at recording and sharing sales conversations, I think it could do more to give sales leaders the information they need." (Sales Manager, enterprise, August 2026, G2)

→ Compare in detail: Claap vs Gong

2. Avoma, best for SMB teams that want an all-in-one meeting assistant

Who Avoma works best for

SMB and mid-market teams that want a meeting assistant, scheduler and conversation intelligence in one tool, and are happy to assemble it from add-ons.

Avoma overview

Avoma is a Palo Alto company founded in 2017. It combines:

• AI meeting notes
• A meeting scheduler and lead router
• Coaching and forecasting

Conversation intelligence and revenue intelligence are sold as add-ons on top of the base seat, so a Gong-comparable setup costs the base seat plus add-ons.

Avoma's Deal Health tab: the deal's risk score, its trend and a risk alert taken from the buyer's email.

Avoma pricing

• Startup: $19 per recorder seat per month, billed annually.
• Organization: $24 per seat per month, billed annually.
• Enterprise: $39 per seat per month, billed annually, 10-seat minimum.
• Add-ons: Conversation Intelligence and Revenue Intelligence, $29 each per seat per month (annual). An Organization seat with both add-ons is about $82 per month.
• 14-day free trial, no card.

Avoma pros and cons

Pros

• Transparent pricing and a real free trial
• Wide CRM list: Salesforce, HubSpot, Pipedrive, Copper, Zendesk Sell, Zoho
• MCP server for Claude, with admin-level rollout

Cons

• Core CI features are paid add-ons
• Seat caps per tier (Startup up to 25, Organization up to 100)

What G2 reviewers say about Avoma

Avoma is rated 4.6 out of 5 from 1,365 reviews on G2.

What reviewers like:

• "I really appreciate the Ask Avoma feature as it saves a lot of time by helping me check specific details from conversations." (Enterprise AE, mid-market, December 2025, G2)
• "Avoma is a more cost effective solution than Gong. That was the main reason for our transition." (Sales Director, small business, August 2024, G2)

What reviewers dislike:

• "Sometimes the notetaker does not join the call and sometimes randomly drops off. Support function is slow and not very reliable." (Enterprise AE, mid-market, December 2025, G2)

3. Sybill, best for reps who want CRM fields filled after every call

Who Sybill works best for

US sales teams that want follow-up emails and CRM fields written from their calls, and can work with a read-only MCP.

Sybill overview

Sybill is an AI sales assistant founded in 2020 in Mountain View, California. It records sales calls and turns them into:

• Pre-meeting briefs and deal summaries
• Follow-up emails
• CRM autofill for Salesforce, HubSpot, Zoho and Dynamics 365

Sybill's MCP server is read-only: the documented tools ask, list and get, and none of them writes. API and MCP access start on the Business plan.

Ask Sybill flagging ghosted deals with a next step per deal.

Sybill pricing

• Free: $0, with AI summaries and briefs on 20 meetings a month and 3 months of storage.
• Pro: $30 per user per month billed yearly ($36 monthly).
• Business: $90 per user per month billed yearly ($108 monthly). Adds CRM autofill on 10 fields, API and MCP access.
• Enterprise: custom. Unlimited CRM autofill and SSO.
• 14-day free trial of the Business plan.

Sybill pros and cons

Pros

• Free plan and published prices
• CRM autofill across four CRMs
• 4.8 on G2, the second-highest score in this list

Cons

• Field-level CRM autofill starts at $90 per user and stops at 10 fields below Enterprise
• MCP is read-only and limited to Business and Enterprise
• SSO only on Enterprise

What G2 reviewers say about Sybill

Sybill is rated 4.8 out of 5 from 150 reviews on G2.

What reviewers like:

• "The Ask Sybill function provides so many insights for our business and helps answer questions that were previously hard to quantify." (District Sales Coordinator, mid-market, July 2026, G2)
• "I get a lot of value from the call transcriptions. They help me dissect calls by providing summaries and recaps, drafting email follow-ups, and analyzing what happened during the conversation." (Computer software reviewer, mid-market, July 2026, G2)

What reviewers dislike:

• "It doesn’t do a great job aggregate a series of calls and organizing." (Computer software reviewer, mid-market, July 2026, G2)

4. Jiminny, best for manager-led coaching

Who Jiminny works best for

UK and US mid-market teams where manager coaching is the main reason to buy conversation intelligence.

Jiminny overview

Jiminny is a London company founded in 2016. It records and analyses calls, and gives managers:

• Scorecards and call playlists
• The option to join live calls and message reps privately

Jiminny is SOC 2 Type II certified and hosted on AWS.

Jiminny pricing

• Jiminny.com has no pricing page.
• Jiminny's own blog lists $85 per user per month on annual billing.
• Vendr reports a median contract of $27,000 per year.

Jiminny pros and cons

Pros

• Coaching workflows built for managers
• Lower median contract value than Gong (Vendr)
• Reviewers often praise support

Cons

• No pricing page
• No MCP server
• Some G2 reviews flag AI accuracy

What G2 reviewers say about Jiminny

Jiminny is rated 4.6 out of 5 from 931 reviews on G2.

What reviewers like:

• "I appreciate that newer reps can listen to older discovery or demo calls from senior team members. This really helped during onboarding..." (Mid-market reviewer, May 2026, G2)
• "The live coaching really helps, and it's always good to get another perspective on how calls are going." (Founding AE, mid-market, May 2026, G2)

What reviewers dislike:

• "In longer meetings with several participants, speaker names sometimes need manual correction, and transcripts occasionally miss technical terms." (Mid-market reviewer, May 2026, G2)

5. Salesloft Conversations, best for teams already on Salesloft

Who Salesloft Conversations works best for

Teams already running Salesloft cadences that want call insights in the same workflow.

Salesloft Conversations overview

Salesloft is a sales engagement platform with conversation intelligence built in.

• Salesloft merged with Clari on 3 December 2025.
• Its MCP server launched in April 2026 and was expanded in July 2026 to cover Clari Copilot call data and Clari forecasting.
• The MCP server is listed in Claude's connector directory.

Salesloft Conversations pricing

Salesloft does not publish prices. Vendr reports:

• Essentials: $60–85 per user per month.
• Advanced: $100–130 per user per month.
• Premier: $130–170 per user per month.
• Conversation intelligence adds 20–40% to the base platform cost. Median contract $30,740 per year.

Salesloft Conversations pros and cons

Pros

• Engagement and call intelligence in one platform
• Clari forecasting now in the same company
• MCP listed natively in Claude

Cons

• Conversation intelligence is an add-on to a premium platform
• You buy the engagement platform to get it

What G2 reviewers say about Salesloft

Salesloft is rated 4.5 out of 5 from 9,906 reviews, for the whole Salesloft platform on G2.

What reviewers like:

• "I also like that the AI-guided prioritization usually points me to the right next step, and the conversation insights frequently lead to useful coaching." (Customer Success Manager, mid-market, September 2026, G2)
• "It’s easy to use, and the conversation intelligence features help a lot." (IT services reviewer, mid-market, April 2026, G2)

What reviewers dislike:

• "The conversation intelligence in Salesloft could be improved. It records and transcribes calls and meetings, but the analysis could be more detailed." (Sales Development Representative, mid-market, September 2026, G2)

6. Outreach Kaia, best for teams already sequencing in Outreach

Who Outreach Kaia works best for

Teams that already run their prospecting sequences in Outreach and want call intelligence and forecasting from the same vendor.

Outreach Kaia overview

Outreach is a Seattle sales execution platform, now at outreach.ai. Kaia is its conversation intelligence, part of the Amplify packages. It gives reps:

• Real-time transcription during calls
• Live content cards, such as competitor answers
• Meeting summaries and questions answered on the call

Forecasting is on Amplify Pro only. The Outreach MCP server and client are included from Amplify Plus, and Outreach joined Anthropic's MCP ecosystem in February 2026.

Outreach Kaia pricing

Outreach does not publish prices. Its plans combine seats with AI credits: Amplify Plus includes 50,000 credits and Pro includes 100,000. Vendr reports a median Outreach contract of $45,600 per year across 917 purchases (February 2026).

Outreach Kaia pros and cons

Pros

• One platform from prospecting to forecast
• MCP server and client
• Live content cards during calls

Cons

• Forecasting is limited to the top tier
• AI-credit consumption makes spend harder to predict
• High cost is the con G2 reviewers raise most

What G2 reviewers say about Outreach

Outreach is rated 4.3 out of 5 from 3,662 reviews, for the whole Outreach platform on G2.

What reviewers like:

• "I really love the Kaia meeting summary maker and the conversational insights. It helps me understand more from the call and makes my tasks easier." (Account Executive, mid-market, October 2026, G2)
• "I like Kaia because it turns every sales or CX conversation into structured insight." (Computer software reviewer, mid-market, December 2025, G2)

What reviewers dislike:

• "It takes forever to get the recording and you can't view the actual transcript on a recorded call." (Inbound SDR, enterprise, September 2026, G2)

7. Clari Copilot, best for Clari forecasting customers

Who Clari Copilot works best for

Clari forecasting customers who want call data feeding the forecast.

Clari Copilot overview

Clari Copilot is the former Wingman, acquired by Clari in June 2022. It offers:

• Real-time battlecards during calls
• Coaching and call intelligence tied into Clari's forecasting

Since the Salesloft merger, Copilot data is reachable through the Salesloft MCP server, and Clari's Copilot product page now redirects to Salesloft's conversation intelligence page.

Clari Copilot pricing

Clari does not publish prices. Third-party estimates range from $60 to $160 per user per month depending on tier and bundle. Vendr's median Clari contract is $76,000 per year for the whole platform.

Clari Copilot pros and cons

Pros

• Tied to strong forecasting
• Real-time battlecards during calls
• MCP access through Salesloft

Cons

• Most of the value sits in the Clari bundle
• Pricing hard to estimate before a sales cycle

What G2 reviewers say about Clari Copilot

Clari Copilot no longer has its own G2 page. Since the merger, Salesloft's G2 listing is the closest proxy.

8. Fireflies, best for cheap, searchable meeting notes

Who Fireflies works best for

Teams that want cheap, searchable meeting notes and can live without deal coaching.

Fireflies overview

Fireflies is an AI meeting assistant founded in 2016. It records, transcribes and summarises meetings across Zoom, Meet and Teams, and offers an official MCP server.

Fireflies is a note-taker first. Deal-level revenue intelligence comparable to Gong is outside its scope.

Fireflies pricing

• Free plan.
• Pro: $10 per seat per month annual ($18 monthly).
• Business: $19 annual ($29 monthly).
• Enterprise: $39 annual.

Fireflies pros and cons

Pros

• Lowest paid tier in this list
• Free plan
• Official MCP server

Cons

• Languages other than English are in beta, per Fireflies
• No deal risk, forecasting or coaching scorecards at Gong's level

What G2 reviewers say about Fireflies

Fireflies is rated 4.7 out of 5 from 753 reviews on G2.

What reviewers like:

• "Meeting recordings help in doing quality checks of our sales teams, as client meeting recordings provide more insights and help us make better decisions." (Business Lead, mid-market, February 2026, G2)
• "It's integrated with gmail and hubspot. It's quite accurate with its notes, sharing sentiments of calls, speaker talk time." (Senior Business Consultant, mid-market, July 2025, G2)

What reviewers dislike:

• "Sometimes the transcriptions are totally wrong and change the correct meaning of the things discussed in the meeting." (Business Lead, mid-market, February 2026, G2)

9. Fathom, best for a free notetaker

Who Fathom works best for

Individuals and small teams who want a free, high-quality notetaker with light CRM logging.

Fathom overview

Fathom is an AI notetaker founded in 2020. Its free plan includes unlimited recordings and transcriptions, and it has the highest G2 score in this list. Field-level CRM sync to HubSpot and Salesforce is on the Business plan.

Fathom's Deal view, which lists every call on a deal with a one-line recap. Business plan.

Fathom pricing

• Free plan with unlimited recordings.
• Team: $15 per seat per month annual ($19 monthly, 2+ users).
• Business: $25 annual ($34 monthly).

Fathom pros and cons

Pros

• Generous free plan
• 5.0 on G2 from 7,070 reviews
• API and MCP on all paid plans

Cons

• CRM field sync only on Business
• Built for notes, without coaching, deal risk or forecasting

What G2 reviewers say about Fathom

Fathom is rated 5.0 out of 5 from 7,070 reviews on G2.

What reviewers like:

• "They also integrate meeting notes directly into Hubspot which is a big win for us." (SDR Manager, mid-market, February 2026, G2)
• "I love being able to share calls with my team, being able to copy the transcript and analyze with whatever AI tool I want, and the talk time / monologue meter on calls is awesome." (VP Sales, small business, February 2026, G2)

What reviewers dislike:

• "The team workspace features feel less mature than what specialized competitors like Gong offer for sales coaching." (IT Manager, mid-market, April 2026, G2)

Gong alternatives feature comparison

"Not documented" means the vendor's public documentation doesn't cover it.

When you should stay on Gong

Gong is still the strongest product in this category for some teams, and several buyers in our calls said so. A revenue leader at a US risk and compliance software company told us: "Gong was probably the one that had the most functionality out of the box."

Gong drafting a recap and next-steps email after a call.

Stay on Gong if:

• You run a large, Salesforce-first org with RevOps capacity. Gong's forecasting, deal boards and engagement add-ons pay back when 50+ reps and managers use them every week.
• Your managers live in Gong's forecast and deal board. Forecasting UX was the most-liked Gong feature in our calls.
• You have years of calls in Gong and a multi-year contract. Switching cost is real. If you do switch, check that your new tool can import Gong recordings and transcripts. Claap does.
• You need Gong's newest agent features. Gong made Custom Agents generally available in June 2026, announced Agent Builder in September 2026 and added botless capture in summer 2026.

How to choose the right Gong alternative

1. Start from team size. Under 10 reps, a note-taker like Fathom or Fireflies may be enough. From 10 to 100 reps, compare Claap, Avoma, Sybill and Jiminny. Above 100 reps with a forecasting process, compare Gong, Clari and Salesloft.
2. Price the whole contract. Ask for the platform fee, seat minimum, contract length and add-ons in writing. Avoma's CI and Gong's Forecast are both sold separately.
3. Check what your AI agents can do with the data. Ask whether the MCP server returns transcripts, whether it can write to the CRM, and whether it costs credits per query. Claap's MCP and API page lists what its server can read and write.
4. Check your CRM depth. Run 10 real calls through your top two tools and look at what lands in HubSpot or Salesforce, field by field. For a side-by-side on this point, see Claap vs Gong.
5. For European teams, check data residency and languages. Ask where recordings are stored, which subprocessors handle transcription, and test transcription on your own languages.

Related articles

• Gong pricing in 2026: what teams really pay
• Sybill alternatives
• What is conversation intelligence?