What is Gong? Products, pricing, reviews and how it compares to Salesforce and Outreach (2026)

Last updated 7 October 2026. Product, pricing and review facts checked on 7 October 2026.

Gong in short

• Gong is a revenue AI platform for B2B sales teams. It records sales calls, meetings and emails, analyses them with AI, and turns them into deal, forecast and coaching insights.
• Gong is not a CRM. It sits on top of Salesforce, HubSpot or Microsoft Dynamics and adds what was said in customer conversations to the records the CRM already holds.
• Gong was founded in 2015 by Amit Bendov and Eilon Reshef and is based in San Francisco. In May 2026 Gong said its annual recurring revenue had passed $500 million and that more than 5,000 companies use it.
• Gong sells several products on one platform. The core conversation intelligence is extended by Gong Engage (sales engagement), Gong Forecast (forecasting) and Gong Enable (enablement and coaching), plus AI agents built on what Gong calls the Gong Revenue Graph.
• Gong does not publish prices. Gong's pricing page confirms a per-user licence plus a platform fee based on the number of users. Vendr's data on 593 purchases puts the median Gong contract at $55,359 a year.
• Gong is rated 4.7 out of 5 on G2 from more than 6,700 reviews, one of the largest review bases in the category.
• Gong vs Salesforce is not an either/or for most teams. Salesforce sells its own call analysis, Conversation Insights, from $50 per user per month, and Gong's MCP server can feed Gong insights into Salesforce Agentforce.
• Gong vs Outreach is now a real overlap. Outreach started in sales engagement and added call recording with Kaia. Gong started in call analysis and added sales engagement with Gong Engage.
• On Claap sales calls, buyers praise Gong's forecasting and deal boards and push back on its price. Of the companies that used or evaluated Gong, 44% praised a specific Gong capability and 36% named cost as a reason not to buy or renew.

Gartner predicts that by 2028 AI agents will outnumber sellers ten to one, yet fewer than 40% of sellers will say those agents improved their productivity (Gartner, July 2026, reported by DestinationCRM). That gap is the bet Gong is making: agents only help if they run on real customer conversations. This guide explains what Gong is, what each product does, how its pricing works, what reviewers and buyers say about it, and how it compares to Salesforce and Outreach.

Gong at a glance

What is Gong?

Gong is a revenue AI platform. It captures the conversations a sales team has with buyers (video calls, phone calls and emails), transcribes them, and uses AI to show what is happening in each deal and across the team. Gong calls the whole thing its "Revenue AI Operating System".

Amit Bendov and Eilon Reshef founded Gong in 2015 to replace guesswork in sales with what customers actually say. Bendov is still CEO. The company is headquartered in San Francisco.

Gong is a large company by the standards of this category. On 12 May 2026 Gong reported annual recurring revenue above $500 million, growth of more than 55% year over year, and a customer base of more than 5,000 companies, including half of the Fortune 10 (Gong press release). Gong also said half of its customers now run more than one Gong product.

Buyers notice that footprint. A buyer at a European fintech asked on a call with us: "Gong is used by all the big enterprises, right? Why is that? Gong is used by every big enterprise."

Is Gong a CRM?

No. Gong is not a CRM and does not replace one. Your CRM (Salesforce, HubSpot or Microsoft Dynamics) stays the system of record for accounts, contacts and opportunities. Gong reads those records, matches each call and email to the right account and deal, and adds what the buyer actually said.

The practical difference: the CRM holds what the rep entered, Gong shows what the customer said. A deal marked "commit" in the CRM can show no next step agreed on the last call, and Gong surfaces that gap.

How does Gong work?

Gong works in four steps.

1. Capture. Gong joins scheduled Zoom, Microsoft Teams and Google Meet calls, records phone calls through its dialer and integrations, and pulls in emails linked to CRM records.
2. Transcribe. Every conversation is transcribed. Gong supports more than 70 languages (Gong help center).
3. Analyse. AI tags topics, competitors, objections, next steps and talk patterns on each call, then rolls them up per deal, per rep and per team.
4. Act. Gong turns the analysis into deal warnings, forecast signals, coaching scorecards and AI-written briefs. Since 2026, Gong agents can also run workflows on their own.

What are Gong's main products?

Gong sells one platform with several products on top. Gong's own site lists Gong Engage, Gong Forecast, Gong Enable, the Gong Revenue Graph and Gong AI.

Conversation intelligence: the core

The original Gong product. Every call is recorded, transcribed and searchable. Managers find how top reps run discovery, track competitor mentions, and coach from real calls instead of opinions. Deal boards show every open opportunity with the signals from its conversations.

Gong Forecast

Forecasting built on the CRM plus conversation and activity data. Reps submit their forecast and managers see which deals are at risk and why. Forecasting and deal boards are the Gong capabilities buyers praised most on our calls (see below).

Gong Engage

Gong's sales engagement product: email sequences, a dialer and tasks. Gong describes it as "the only sales engagement solution that transforms customer conversations into personalized outreach and next-best action" (gong.io/engage). Engage is where Gong competes head-on with Outreach.

Gong Enable

Enablement and coaching built on real conversations: scorecards, call libraries and programs that help reps pick up what top performers do on calls.

Gong AI and agents

Gong Assistant answers questions about accounts and deals. At its Celebrate '26 conference on 30 September 2026, Gong announced Agent Builder (custom agents that run revenue workflows when conditions you define are met), Gong Enrich (third-party contact and account data inside Gong), Deep Mode in Gong Assistant, and Gong Activate, presented as the next generation of the platform (Gong press release).

Gong MCP server

Gong's MCP server lets outside AI tools such as Microsoft Copilot, ChatGPT and Salesforce Agentforce ask Gong about one account or one deal at a time. It is available on every Gong plan. Gong's documentation states that it is read-only, does not write to Gong or the CRM, and does not return raw call transcripts (Gong help center).

Who is Gong for?

Gong is built for revenue organisations that are large enough to use the whole platform: dozens or hundreds of reps, a RevOps team that can configure it, and usually Salesforce as the CRM. Sales leaders get forecast and pipeline visibility, frontline managers get coaching, and reps get call summaries and follow-up help.

Smaller teams look at Gong too. In Claap's Q2 and Q3 2026 deals where Gong was part of the evaluation and team size was known, 86% of buyers had 50 sales seats or fewer. For those teams the question is usually whether they will use enough of the platform to justify the contract.

Coverage beyond sales is the other question. A leader responsible for the sales teams at a 500-person AI scale-up, and a long-time Gong user, told us (translated): "One of my needs is to [cover] 100% of the company, meaning the 80% of people who are not in sales, who have more of a [note-taker] kind of use."

How much does Gong cost?

Gong does not publish prices. Its pricing page states three rules: licences are priced per user, there is a platform fee based on the number of users, and integrating your existing tech stack is free. Everything else comes from a quote.

Third-party data gives a range. Vendr's marketplace data on 593 Gong purchases puts the median contract at $55,359 a year, with seats between roughly $1,200 and $2,600 per user per year depending on tier and volume (Vendr, March 2026). Forecast, Engage and Enable are separate products, so the total depends on which ones you add.

For the full breakdown, the platform fee by team size and a first-year cost calculator, see our Gong pricing guide.

What do reviewers and buyers say about Gong?

G2 reviews

Gong is rated 4.7 out of 5 on G2 from 6,743 reviews (read on g2.com, October 2026). That is one of the largest review bases in conversation intelligence. Read the reviews on G2 directly: the rating moves every week.

What buyers told us on Claap sales calls

We looked at every Claap sales call between October 2025 and September 2026 where a buyer discussed Gong, and kept the companies that use, used or evaluated it.

• 44% praised at least one specific Gong capability. Forecasting and deal boards came up most, followed by how complete Gong is out of the box and its deal warnings.
• 36% named cost as a reason not to buy or renew.
• In Claap's Q2 and Q3 2026 deals with a recorded competitor, Gong was on 30% of them.

Here is what some of them said, in their own words (translated from French where noted).

A head of sales at an enterprise retail-software company, translated: "I used Gong at my previous company, and I liked it a lot. [...] The Gong thing I liked, you could pick who was speaking." He added that he found it "a bit scattered".

A CEO who runs sales at a French logistics-software company, translated: "It costs a fortune, but telling you 'on this deal, you've got an alert, you're missing this person or that stakeholder' [...] or 'against your MEDDIC, you don't have this, you don't have that', I find that smart."

A revenue operations lead at a Series C cybersecurity company, translated: "I used Gong for years, I think it's very good, but it's limited."

Gong vs Salesforce

People searching "Gong vs Salesforce" are usually asking one of two things: does Gong replace Salesforce, and does Salesforce's own call analysis make Gong unnecessary?

Gong does not replace Salesforce. Salesforce Sales Cloud is a CRM. Gong is a conversation and revenue AI layer that runs on top of it. Most Gong customers run both.

Salesforce does sell its own call analysis. Conversation Insights (formerly Einstein Conversation Insights) records calls, transcribes them and builds call collections. It costs $50 per user per month billed annually on its own, is included in Salesforce Sales Engagement ($50) and Sales Programs ($100), comes with Sales Cloud Unlimited, and its features are part of Agentforce for Sales ($125 per user per month). Salesforce is explicit that it "is not a standard feature of Sales Cloud", so most editions pay for it separately (Salesforce pricing). For forecasting and pipeline analytics, Salesforce sells Revenue Intelligence at $220 per user per month.

The two also connect. Gong's MCP server can be registered in Salesforce Agentforce, so Agentforce agents can ask Gong about an account or a deal (Gong help center).

Choose Gong if call and deal analysis is a core part of how you run sales. Choose Salesforce Conversation Insights if you are all-in on Salesforce and need recording, transcripts and basic insights at a lower price per seat.

Gong vs Outreach

Gong and Outreach started from opposite ends and now overlap.

Outreach started as a sales engagement platform (sequences, email, dialer) and now calls itself "the AI Agent Platform for Revenue teams". Its call recording product, Outreach Kaia, joins and records meetings, transcribes them in real time, shows live content cards to the rep during the call, and writes summaries and action items (Outreach Kaia). Outreach also sells forecasting in its top package.

Gong started with call analysis and added engagement with Gong Engage.

Pricing works differently. Outreach does not publish prices either, but it combines per-seat access with consumption-based AI credits: its Amplify Plus package includes 50,000 AI credits, Kaia's real-time transcription and live coaching, and the Outreach MCP server and client (Outreach pricing). Outreach made its MCP server generally available on 24 February 2026, with a Claude connector (Outreach). Outreach is rated 4.3 out of 5 on G2 from about 3,500 reviews (G2 listing, October 2026).

In practice, buyers treat them as two categories. In Claap's Q2 and Q3 2026 deals, buyers comparing call tools named Gong on 30% of deals with a recorded competitor and never named Outreach. If you want one tool for both jobs, pick the one whose weaker half is good enough for your team.

Gong alternatives

If Gong's platform fee or scope is more than your team needs, the main alternatives in conversation intelligence are Modjo, Avoma, Attention and Claap. We compare ten of them, with prices and G2 ratings, in our guide to the best Gong alternatives.

Claap is one of them. It captures every call, meeting and email and turns what was said into CRM fields, call scores and deal forecasts, written to HubSpot or Salesforce on its own. Pricing is public: a free Basic plan, Pro at $32 and Business at $60 per user per month billed annually, Enterprise on quote. Its MCP connector reads and writes and is on every plan, including the free one. For a side-by-side, see Claap vs Gong.

How we researched this article

Gong's facts come from gong.io, Gong's press releases and the Gong help center, read on 7 October 2026. Salesforce and Outreach facts come from their own pricing and product pages on the same day. Prices without a public source are labelled as estimates. Buyer data comes from Claap's own sales calls (October 2025 to September 2026) and Claap's Q2 and Q3 2026 deal records. We report shares, not counts, and quotes are anonymised. Claap sells a product in this category, so read the last section with that in mind.