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We’ve (finally) figured out Gong pricing [2024 update]

By 
Victoire Léveilley
 on 
January 31, 2024
Remote Works

Welcome to an in-depth exploration of Gong pricing, a leading player in the revenue intelligence and conversation intelligence landscape. Over the past few years, Gong.io has transformed sales team operations. While everyone's getting to know it, no one can really answer the question "How much does Gong cost?”.

Gong's pricing isn't easily accessible. To find out how much Gong costs, you need to book a conversation with their sales team. This article aims to demystify Gong.io pricing by breaking down its tiers and features. It will help you to understand the relative cost and determine if Gong aligns with your budget or if you have to pick one of the Gong alternatives.

Before diving into pricing: what is Gong?

What is Gong.io?

Gong's primary focus is on providing sales representatives with valuable insights, interactions, and revenue scaling through the application of artificial intelligence (AI). Gong is empowering your sales team.

The platform's distinguishing feature lies in its detailed transcription and intelligence capabilities, allowing users to analyze key topics, top questions, agreed-upon actions, and the evolution of relationship dynamics within conversations.

Source: gong.io

From a pure player in conversation intelligence, Gong has repositioned itself in 2019 as a revenue intelligence software. This way, Gong offers to take your business to the next level in 3 main areas: deal intelligence, people intelligence and market intelligence.

Gong’s key features

  • Call recordings;
  • Call transcription so you can read through;
  • Call analysis (talk ratio, detect different topics, patience, customer monologues, keywords, phrases you wish to track);
  • Market insights;
  • Revenue Intelligence features (email analysis, deal course correction, team activity overview, market insights);
  • Store call, recordings, webinars and emails.

Gong pricing is not publicly available

Understanding Gong's pricing is a bit like piecing together a puzzle. Instead of a clear-cut price list, they opt for a more personalized approach.

To get the specifics, you’re encouraged to fill out a form and contact the Gong team. They will then tailor a proposal based on your unique needs. It's akin to a customized shopping experience – the fit is right, but the final price comes as a surprise.

Feeling lazy about emailing Gong for pricing information? I completely understand. Don't worry, there's nothing more to do: I've investigated Gong pricing for you.

Pricing structure: how does Gong pricing work?

All Gong licenses are priced per recorded user

Gong’s pricing kicks off with the recorded user – each license is priced per recorded user. There's room for choice here. For each user, you get to pick the seat edition that aligns with your team’s requirements, ensuring you get the features that suit your organization.

The price of the license depends on the license type.

Platform fee

In addition to payment by seat, Gong also requires payment of an annual subscription for user coordination and supervision. This fee oversees the entire set-up of your organization.

This subscription covers essential elements, including:

  • Unlimited data storage;
  • Unlimited number of collaborators;
  • Calendar, phone, email and video meeting integration;
  • Manager training;
  • Employee training;
  • Data export (API, Salesforce);
  • CSM resources;
  • Support.

The price of the platform fee is based on the number of users in your company. The platform fee can cost between $5,000 to $50,000 (Forrester report).

Optional products

Thinking of adding some extras to Gong’s platform? Optional products are like bonus tracks – providing additional visibility and capabilities. 

You can use these “add-ons” to enhance your overall experience. An additional cost will be incurred depending on the optional products chosen.

Integrations

Gong is integration-friendly – no extra charges for blending in with your existing tech stack. Seamless integration comes with your subscription, no hidden fees are involved.

Gong pricing - How much does Gong cost?

Gong Platform fee

According to several sources, the upfront platform fee costs $5,000. 

However, this fee can go up to $50,000 per year, according to the Forrester report.

Some seats can be included in the platform fee. According to the same report, some seats can be included in the Enterprise Platform annual fee.

Gong pricing by seat

Gong prices vary from $1,050 to $1,600, depending on the type of license to which you subscribe.

From 50 users upwards, you may also benefit from a discount ranging from 5 to 15%.

Pricing Table
Users Pricing (per user, per year) Discount
< 49 seats $1,600 0%
50-99 seats $1,520 5-15%
100-249 seats $1,440 5-15%
> 249 seats $1,360 5-15%

Gong pricing: total cost [Example]

Let’s imagine that you work at ACME Corp. You have 130 employees in your company who need a Gong license. You called the Gong team and finally opted for the Enterprise plan, which will best suit your needs. You also managed to negotiate a 10% discount.

Here is what you’d have to pay for a year, subscribing to Gong:

  • Annual Platform Fee: $50,000
  • Cost of Seats per year (50 licenses included in the Enterprise plan): (130-30)*$1,190 = $119,000
  • BUT, you have a 10% discount.

TOTAL = 90%(Annual Platform Fee + Cost of Seats per year) = 90%$169,000 = $152,100

Source: The Total Economic Impact™ Of Gong Revenue Intelligence Platform, June 2021, by Forrester Consulting.

Gong doesn't fit in your budget? Claap is your best affordable alternative

Gong excels at helping you closing deals thanks to conversation and revenue intelligence. However, you've just discovered its pricing and realized that Gong doesn't fit in your budget…

Don't panic ! If you’re not ready to invest so much in this comprehensive but expensive software but still want to use basic conversation and revenue intelligence features, Claap is for you.

We've even compared Claap and Gong for you in a dedicated article.

What is Claap?

Claap is an all-in-one video platform that helps you record meetings, transcribe them, and provide call insights, just like Gong. Claap is a great alternative to Gong for your sales team.

Claap combines many tools into one, unifying your meeting recording, screen recording, and video wiki in a single video workspace, and unlocking a new level of efficiency and alignment.

Claap best features

Claap supercharges your sales meetings and foster improved collaboration within your company, featuring:

  1. Meeting recordings with audio and video transcriptions;
  2. AI-generated notes and summaries according to a desired template;
  3. All-in-one video platform to store your sales videos and collaborate with your teams;
  4. Turn customer calls into insights;
  5. Screen and webcam recording.

Claap is not only a conversation intelligence solution, but also a revenue intelligence solution to help you convert your customer data into actionable insights. You can track the talk-to-listen ratio in all your calls for example.

Claap pricing

But above all, Claap is much more affordable than Gong. Here's an idea of the different plans offered by Claap, in full transparency:

  • Free Plan: It includes 10 min of meeting recording per video and 10 videos;
  • Basic Recorder: $10/month per user with 30 min of meeting recording per video and unlimited videos upload/storage;
  • Power Recorder: $30/month per user with unlimited recording time, unlimited videos upload/storage and access to all AI features.
  • Enterprise: Contact Claap to see how the software can be tailored to your needs!

If you're eager to explore Claap's paid features but don’t want to make a financial commitment right away, we've got your back. Claap offers a 14-day free trial with unlimited access to all premium features and no credit card is required.

Conclusion

In wrapping up our journey through the labyrinth of Gong pricing, one thing is clear – it’s not exactly a pocket-friendly ride.

However, before you start counting your spare change or searching under the couch cushions, here's a silver lining: effective and more affordable alternatives exist. And Claap is one of them.

With Claap, you no longer have any excuses for taking your business to the next level and close more deals using conversation intelligence. ScorePlay, Qonto, Revolut and many more chose Claap and were not disappointed.

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Try Claap now