Best Avoma alternatives: 7 tools compared

Updated 14 October 2026.

Avoma alternatives overview

• Gong is best for revenue teams of 50 reps or more that want forecasting and call analysis from one vendor, and have the budget.
• Fireflies is best for teams that mostly want transcripts and summaries at a low per-seat price.
• Claap is best for sales teams of 5 to 100 reps that want every call to fill HubSpot or Salesforce fields and to be scored on their own sales method.
• Fathom is best for small teams that want a free note taker today and CRM field sync later.
• tl;dv is best for teams that want the same notes template applied to every discovery or demo call.
• Grain is best for teams that share call clips and want each meeting tagged to its deal and owner.
• Otter is best for reps who record in-person meetings and want the cheapest paid plan with CRM sync.

Why sales teams look for an Avoma alternative

The average seller spends only 40% of their time selling, according to Salesforce's 2026 State of Sales report, a survey of 4,050 sales professionals (Salesforce).

A call recorder is supposed to win some of that time back: notes written for you, deal fields filled in, coaching without replaying every call. When the tool records but the CRM stays empty, reps keep doing the admin by hand.

That gap is the most common reason teams start looking past Avoma. This guide covers where Avoma falls short for sales teams, then compares seven alternatives on what they cost for the job, how they sync to the CRM and what G2 reviewers say.

Avoma alternatives at a glance

Each price is the cheapest plan that records sales calls and syncs them to the CRM, per seat per month billed yearly unless stated.

For reference, Avoma with call scoring costs $19 + $29 = $48 per seat per month: the Startup plan plus the Conversation Intelligence add-on. The full breakdown is in our Avoma pricing guide.

Where Avoma falls short

We went back through sales calls recorded on Claap where prospects explained why they were replacing Avoma. Here is what they said, anonymized to their role.

• It records, and that is where it stops. "It records, but it doesn't fill out properties, it doesn't... sync with anything. It doesn't give me a score... right now, for me, it's just a very, very expensive meeting recorder and nothing else than that." Sales leader, European employee-app software company, 3 to 4 years on Avoma.
• Field sync costs another upgrade. "We can't sync information to properties in [HubSpot]. So when I called them and said, like, Hey, could we do this?... they were like, Yeah. But then you need 15 new licenses as well, adding almost double to the contract." Same sales leader.
• The interface asks too much of reps. "I just think it's too much, almost it's as if it can do too much... It becomes such a big hassle for me to just even open it up that I... consistently just go into Hubspot." Same sales leader.
• Nordic languages are weak. "We use a lot of Nordic languages and they are not necessarily that good at that." Same sales leader.
• The AI layer was built in-house. "I built that myself for Avoma, which was a bit complicated, which is why I haven't spread it out to the rest of the team." Same sales leader, on connecting Avoma to Claude through an MCP server.
• Annual billing keeps teams in place. "We have annual billing. And that has actually been a roadblock for us to switch earlier." Same sales leader.
• CRM sync needs an owner. "They've been struggling with doing the CRM sync. I think the main issue is just that no one is owning it internally." RevOps consultant, describing a client it moved off Avoma.

The pattern: buyers keep Avoma for recording and leave it when they need the call to reach CRM fields and coaching without extra licenses.

How we built this comparison

We kept the tools sales teams most often shortlist when they leave Avoma, then checked each one on five criteria:

• Price for the job: the cheapest plan that records calls and syncs them to the CRM.
• CRM depth: which CRMs each tool writes to, and whether it fills fields or logs a note.
• Coaching: call scoring, scorecards and talk-time metrics.
• AI access: whether your own AI tools can read the call data, for example through an MCP server.
• Reviews: G2 rating and review count, plus verbatim reviews from sales users where we have them.

Important note: Chorus by ZoomInfo is a frequent Avoma alternative, but it no longer has a standalone G2 review page and is mostly sold inside ZoomInfo bundles, so we left it out; our Chorus pros and cons guide covers it. Momentum is now part of Salesforce, which closed the acquisition on 2 March 2026, so it is no longer a standalone option.

1. Gong, best for revenue teams of 50+ reps

Gong is the safe pick for large revenue teams with a RevOps function and budget; a team leaving Avoma to save money will find it the most expensive option here.

Who Gong works best for

• Revenue organizations of 50 reps or more with dedicated RevOps and enablement.
• Companies that want call analysis, forecasting and engagement from one vendor.

Gong overview

Gong records calls, emails and meetings and turns them into deal insights, coaching and forecasts. Its deal likelihood score ranks open deals from calls, emails and CRM activity (Gong help center). Gong's MCP server, available on any plan, lets AI assistants ask questions about accounts and deals; it is read-only and does not return raw transcripts (Gong help center).

Gong pricing

• No public price. Gong charges a license per user plus a platform fee based on the number of users (Gong).
• Typical spend: the median Gong contract on Vendr is $55,359 a year, across 593 purchases.
• Extra modules: Gong Forecast and Gong Engage are separate products.

Gong integrations

• CRM: Salesforce, HubSpot and Microsoft Dynamics.
• Conferencing: Zoom, Google Meet and Microsoft Teams.
• AI: MCP server for Microsoft Copilot, ChatGPT and Salesforce Agentforce.

Gong pros and cons

Pros

• The deepest deal and forecast analytics in this comparison.
• More than 70 transcription languages (Gong help center).
• A large ecosystem of integrations and trained admins.

Cons

• The platform fee and annual contract put it out of reach for small teams.
• Forecasting and engagement are sold as separate products.

What G2 reviewers say about Gong

Gong holds 4.7 out of 5 on G2 across more than 6,700 reviews (G2). No verbatim review captured for this guide.

2. Fireflies, best for transcripts on a budget

Fireflies is the low-cost pick for teams that mainly want transcripts and summaries in the CRM; teams that left Avoma for weak coaching will find little more here.

Who Fireflies works best for

• Teams that want every meeting transcribed and searchable at a low price.
• Companies that use one note taker across sales and other teams.

Fireflies overview

Fireflies transcribes and summarizes meetings in more than 100 languages, with unlimited transcription on every plan; storage and AI credits are what the plans meter (Fireflies). In HubSpot it logs notes, transcripts and action items on contacts, companies and deals; integration rules need Business (Fireflies help center).

Fireflies pricing

• Free: $0, with 400 minutes of storage per team.
• Pro: $10 per seat per month billed yearly, $18 monthly.
• Business: $19 per seat per month billed yearly, $29 monthly, with team analytics and unlimited storage.
• Enterprise: $39 per seat per month, billed yearly only, with SSO.

Fireflies integrations

• CRM: HubSpot and Salesforce.
• Conferencing: Zoom, Google Meet and Microsoft Teams.

Fireflies pros and cons

Pros

• The lowest paid price for team analytics in this list.
• Broad language coverage.

Cons

• Light coaching: no scorecards on your own sales method.
• CRM sync logs notes; integration rules need Business.

What G2 reviewers say about Fireflies

Fireflies holds 4.7 out of 5 on G2 across 753 reviews (G2).

• "Meeting recordings help in doing quality checks of our sales teams, as client meeting recordings provide more insights and help us make better decisions." Business Lead, Mid-Market (review)
• "Sometimes the transcriptions are totally wrong and change the correct meaning of the things discussed in the meeting." Business Lead, Mid-Market (review)

A quick note: Claap is our product. To keep this comparison fair, we relied on third-party reviews and linked every major claim to its source.

3. Claap, best for sales teams of 5 to 100 reps

Claap fits sales teams that left Avoma because calls never reached the CRM: every call fills the deal fields you choose and is scored on your method, on one published plan.

Who Claap works best for

• Sales teams on HubSpot or Salesforce that run a method such as MEDDIC or SPICED.
• Managers who coach from calls and want each rep scored the same way.

Claap overview

Claap records Zoom, Google Meet and Microsoft Teams calls without a bot from the desktop, or with a visible bot if you prefer, in 99+ languages. After each call it writes the notes and fills the CRM fields you pick, so the deal record stays current without rep admin (Claap vs Avoma).

It also scores every call on your own criteria, so a manager sees each rep's average next to the team's, criterion by criterion (conversation intelligence). ClaapAgent answers questions across a deal's calls, and Claude or ChatGPT can read the same data through the Claap MCP on every plan.

Claap pricing

• Basic: free, 10 videos per user and 300 minutes in total.
• Pro: $32 per seat per month billed yearly, unlimited recordings and 1,000 minutes a month.
• Business: $60 per seat per month billed yearly, with CRM auto-complete, AI coaching and ClaapAgent across all meetings.
• Enterprise: on quote, with SSO, SCIM and the Claap API.

Claap integrations

• CRM: HubSpot, Salesforce, Attio and Pipedrive on Business.
• Calls: Aircall, Ringover and lemlist from Pro.
• Automation: Zapier, Make, n8n and webhooks on Business.
• AI: the Claap MCP on every plan.

Claap pros and cons

Pros

• Calls fill CRM fields on the Business plan, with no extra add-on.
• Call scoring on your own sales method.
• Bot-free recording and an MCP server on every plan.

Cons

• CRM sync and coaching need Business.
• No built-in dialer: phone calls come through Aircall, Ringover or lemlist.
• No forecast roll-ups: deal risks go to CRM fields.

What G2 reviewers say about Claap

Claap holds 4.6 out of 5 on G2 across more than 480 reviews (G2).

• "I like how it summarizes the calls and highlights any key deal signals, helping with quick follow-ups." Security operations, Small-Business (review)
• "While Claap is really good at recording and sharing sales conversations, I think it could do more to give sales leaders the information they need." Sales Manager, Enterprise (review)

4. Fathom, best for small teams starting free

Fathom is the easiest way to start: its free plan records without a monthly cap, and CRM field sync arrives on Business when the team needs it.

Who Fathom works best for

• Founders and small sales teams that want notes from day one at no cost.
• Teams that will add CRM field sync and scorecards later.

Fathom overview

Fathom records, transcribes and summarizes meetings with very little setup. Its free plan keeps unlimited recordings and summaries, and basic CRM sync to HubSpot, Salesforce and Close. Business adds CRM field sync, a deal view, coaching metrics and AI scorecards (Fathom).

Fathom pricing

• Free: unlimited recordings and summaries.
• Premium: $16 per user per month billed yearly, $20 monthly.
• Team: $15 per user per month billed yearly, $19 monthly, 2-user minimum.
• Business: $25 per user per month billed yearly, $34 monthly, with CRM field sync and AI scorecards.

For a sales team, Business does the job: $25 x 2-seat minimum = $50 a month at the smallest.

Fathom integrations

• CRM: HubSpot and Salesforce, with field sync on Business; Close on the free plan.
• Conferencing: Zoom, Google Meet and Microsoft Teams.

Fathom pros and cons

Pros

• The most generous free plan here.
• The highest G2 rating in this comparison.

Cons

• CRM field sync and scorecards need Business.
• Team coaching features are lighter than dedicated sales platforms.

What G2 reviewers say about Fathom

Fathom holds 5 out of 5 on G2 across more than 7,000 reviews (G2).

• "They also integrate meeting notes directly into Hubspot which is a big win for us." SDR Manager, Mid-Market (review)
• "The team workspace features feel less mature than what specialized competitors like Gong offer for sales coaching." IT Manager, Mid-Market (review)

5. tl;dv, best for templated notes on every call

tl;dv suits teams that want every discovery or demo call written up the same way; native CRM apps and coaching sit on its Business plan, priced close to Claap's.

Who tl;dv works best for

• Teams that run repeatable meeting types, such as discovery, demo or onboarding.
• Managers who share call moments with the team.

tl;dv overview

tl;dv records and transcribes Google Meet, Zoom and Microsoft Teams calls. Summaries are automatic or follow templates you set, and a template applies to every matching meeting (tl;dv help center).

tl;dv pricing

• Free: $0, with capped AI notes.
• Pro: $18 per seat per month billed yearly.
• Business: $59 per seat per month billed yearly, with native Salesforce and HubSpot apps, AI coaching and sales playbooks (Frontdesk Review).
• Enterprise: custom.

tl;dv integrations

• CRM: Salesforce, HubSpot and Pipedrive.
• Conferencing: Google Meet, Zoom and Microsoft Teams.

tl;dv pros and cons

Pros

• Notes templates keep every call of a type consistent.
• Easy to clip and share recordings.

Cons

• Native CRM apps and coaching need Business.
• Prices show in local currency, so a US quote can differ from a European one.

What G2 reviewers say about tl;dv

tl;dv holds 4.7 out of 5 on G2 across 546 reviews (G2). No verbatim review captured for this guide.

6. Grain, best for shared clips tagged by deal

Grain suits teams that share call moments across sales and customer success and want each meeting tied to its deal; deep scoring on your own method is not its focus.

Who Grain works best for

• Teams that share highlights and clips from customer calls.
• Managers who browse calls by deal, account and owner.

Grain overview

Grain records meetings, writes AI notes and lets the team clip and share moments. Its free plan lets a whole team view meetings and try AI notes, and paid plans need no annual contract (Grain). In HubSpot, Grain logs a note with the call link, participants and AI summary on contacts, companies and deals (HubSpot marketplace).

Grain pricing

• Free: view the team's meetings and try AI notes.
• Starter: $19 per seat per month.
• Business: $39 per seat per month (PricingSaaS).
• Enterprise: custom.

Grain integrations

• CRM: HubSpot and Salesforce.
• Conferencing: Zoom, Google Meet and Microsoft Teams.

Grain pros and cons

Pros

• Clips and highlights are easy to share.
• Monthly billing with no required annual contract.

Cons

• HubSpot sync logs a note on the record.
• Third-party price trackers disagree on plan prices, so check the live page before you budget.

What G2 reviewers say about Grain

Grain holds 4.6 out of 5 on G2 across about 300 reviews (G2). No verbatim review captured for this guide.

7. Otter, best for in-person meetings on a budget

Otter is the cheapest paid plan here with CRM sync, and its mobile app handles in-person meetings well; it has few sales coaching features.

Who Otter works best for

• Reps who meet buyers in person and record on their phone.
• Teams on a tight budget that want transcripts in Salesforce or HubSpot.

Otter overview

Otter writes a live transcript with speaker names, then a summary and action items. Otter AI Chat answers questions across your meeting history, and an MCP server lets Claude or ChatGPT query transcripts (Otter). Otter transcribes six languages, one per conversation.

Otter pricing

• Basic: free, 300 transcription minutes a month and 30 minutes per conversation.
• Pro: $8.33 per user per month billed yearly, $16.99 monthly, 1,200 minutes a month.
• Business: $19.99 per user per month billed yearly, $30 monthly.
• Enterprise: custom, with SSO and HIPAA.

Otter integrations

• CRM: Salesforce and HubSpot from Pro.
• Automation and AI: Zapier and an MCP server for Claude and ChatGPT.

Otter pros and cons

Pros

• The lowest paid price in this comparison.
• Strong live transcription and mobile app.

Cons

• Six transcription languages.
• Few sales coaching features.
• A privacy class action over recording without consent is proceeding in California after a partial ruling on 13 August 2026 (FindLaw).

What G2 reviewers say about Otter

Otter holds 4.4 out of 5 on G2 across 505 reviews (G2). No verbatim review captured for this guide.

How to choose an Avoma alternative

• You have 50+ reps, a RevOps team and budget: Gong.
• You mostly want transcripts at a low price: Fireflies.
• You want calls to fill HubSpot or Salesforce fields and feed coaching: Claap.
• You want to start free: Fathom.
• You want the same notes template on every call: tl;dv.
• You share clips across sales and customer success: Grain.
• You record in person on a tight budget: Otter.

Avoma alternatives: takeaways

• Teams rarely leave Avoma over recording quality. They leave when the call does not reach the CRM fields and coaching without another upgrade.
• Price the plan that syncs to your CRM: Business on Fireflies, Claap, Fathom and tl;dv, Pro on Otter.
• For transcripts on a budget, Fireflies and Otter cost the least. For a free start, Fathom.
• For sales teams that want deal fields, call scoring and an MCP server from one published plan, Claap covers the job at $60 per seat.
• Gong makes sense once the team is large enough to use a full revenue platform.
• Check the end date of your Avoma contract early: annual billing is what keeps many teams in place.