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Gong vs. Chorus: Which is Better and Why?

By 
Victoire Léveilley
 on 
December 12, 2023
Remote Works

In the dynamic landscape of B2B sales, staying ahead requires not just an efficient team but also the right tools to amplify their performance. If you're in charge of managing a sales team or overseeing revenue operations, you understand the pivotal role that effective communication plays in closing deals.

In this article, we delve into the world of conversation analysis. More specifically, we will explore how two standout tools, Gong and Chorus, vie for the top spot in empowering sales teams. 

Whether you're seeking insights into customer interactions, aiming to enhance coaching strategies, or striving to optimize overall team performance, choosing the right solution can indeed be a game-changer.

Gong.io and Chorus.ai seem to be quite similar... But we analyze them in depth here, so you can compare them and choose the one that best suits your needs. Let's navigate the features, capabilities, and nuances of these softwares to help you make an informed decision that aligns seamlessly with your B2B business objectives. 

What is Gong?

Source: gong.io

Gong.io is a platform that provides conversation analytics and salesforce training tools. It specializes in analyzing sales calls and meetings to provide insights and data-driven feedback for sales teams. 

The platform uses artificial intelligence and machine learning to transcribe, analyze, and understand sales conversations, helping organizations improve their sales processes and performance.

From a pure player in conversation intelligence, Gong has repositioned itself in 2019 as a revenue intelligence software. This way, Gong offers to take your business to the next level in 3 main areas: deal intelligence, people intelligence and market intelligence.

What is Chorus by ZoomInfo?

Source: zoominfo.com

Chorus.ai is a conversation analytics platform that provides solutions for sales teams. Chorus.ai, acquired by ZoomInfo, focuses on analyzing sales calls and meetings to extract valuable insights and improve the performance of sales teams.

Key features of Chorus.ai typically include call recording, transcription services, conversation analytics, and AI-driven insights. By leveraging AI and machine learning, Chorus.ai aims to help sales teams. It provides them visibility into customer interactions, identifying trends, and offering data-driven coaching opportunities.

Unlike Gong, Chorus claims to be above all a conversation intelligence software and not a revenue intelligence software.

How to choose between Gong, Chorus, or an alternative like Claap? [Key criteria to consider]

Features

Advanced features can significantly impact your team's productivity and effectiveness. For instance, features like sentiment analysis, keyword tracking, and call transcription can give us valuable insights into customer interactions.

So you're looking for a complete software package that will cover all your needs. To help you make the right choice, there are several questions you can ask yourself:

  • How extensive are the product's functionalities and features?
  • Are you looking for a full suite of features or just the essentials?
  • To what extent can the functionality be customized or adapted to specific requirements?
  • What specific features align with your needs?

Pricing

The cost of the software is a crucial factor in the decision-making process. It's essential for you to evaluate not only the initial investment but also any recurring costs or hidden fees. 

The software should offer good value for money, providing the necessary features without unnecessarily inflating the cost. 

Scalability is also important; the pricing structure should accommodate the growth of the sales team and business without causing a significant financial strain.

Ease of use

Ease of use is a game-changer. The last thing you want is a tool that's overly complicated and requires extensive training. 

A user-friendly interface ensures that our team can quickly adopt and maximize the software's potential. It directly influences the efficiency of our day-to-day operations.

Third-party integrations

Your sales team probably uses a bunch of different tools already like CRM, email, maybe project management software. 

The new intelligence software should integrate well with these tools. You should pick a software that perfectly integrates with your other tools, to ensure smooth data flow between systems and reduce manual work. 

Future-proof

Future-proofing is about ensuring the software can adapt and grow with your business. Technology evolves, and you don't want to end up with a solution that becomes obsolete quickly. 

Look for a software that actively updates and improves its features. The final thing to consider is the scalability of the software to accommodate your future needs without a major overhaul.

Actually comparing Gong vs. Chorus

Features

Deal intelligence and management

Chorus excels in deal intelligence and management by providing valuable insights into ongoing deals. Chorus provides you with a deal hub and the “momentum” feature which helps you track the activities for each deal. It helps sales teams assess the status of deals, identify potential risks, and strategize effectively to maximize success.

Gong is also specialized in deal intelligence. It helps you understand which deals are real and manage risks and signals to make the most of your deals. 

Call recording and call transcription

Chorus records calls and transcribes them accurately. This feature aids in maintaining a comprehensive record of conversations, facilitating easy review, analysis, and knowledge-sharing within the team.

Gong, like Chorus, records calls and transcribes them, ensuring accessible archives for thorough examination.

Call insights and recommendations

With Chorus, call insights go beyond basic transcriptions. The platform analyzes calls to offer actionable recommendations and insights. This includes identifying next steps, potential action items, and mentions of competitors, contributing to informed decision-making.

Thanks to its people intelligence features, Gong quantifies winning behavior with AI, giving you recommendations to help you close more deals. Gong goes further than just offering call insights, it analyzes your reps best practices from former deals and replicate them to your actual prospects.

Market intelligence

Chorus provides market intelligence by offering insights into customer sentiments, preferences, and trends derived from sales conversations. This information helps teams adapt strategies to better align with market dynamics.

Gong also captures the nuances of your interlocutor's voice and his or her reactions when a particular word is mentioned. This way, Gong gives you keys to understanding your interlocutors and its motivations.

Market insights

Gong's market insights feature focuses on extracting insights from sales conversations to inform teams about market trends, customer preferences, and competitive landscapes. Gong is a way to spot trends early, address risk in real-time, diagnose impact and discover unanticipated customer concerns.

Chorus is a tool measuring how often features are mentioned by your customers and the impact it has on stage conversion and deal outcomes. Except for this feature, it is limited for market insights.

Coaching tools

Gong serves as an effective sales coaching tool, leveraging AI to assess and coach sales representatives based on their interactions. It aids in skill development, performance enhancement, and consistent coaching practices.

Chorus is also a way to drive your team performance as it identifies winning behaviors and tries to make you replicate them.

Pricing

Gong.io does not provide public details about its pricing, opting instead for personalized solutions tailored to individual needs. Typically, the average cost consists in a base price of approximately $5,000, with an additional $1,400 per user per year. 

Similarly, Chorus.ai doesn't disclose pricing on its website, requiring direct contact for precise figures. However, a rough estimate suggests a base price of $8,000 for 3 users with a cost for additional users of $1,200 per user per year.

Both Gong and Chorus require you to contact the company and register to test the software. This logistical cost of entry can be off-putting at first glance. However, alternatives such as Claap allow you to test the software without any commitment and without contacting the company.

The prices of both software packages are substantial. This inevitably raises questions about their use. If you're just looking for a tool that you transcribe your meetings and generate meeting summaries thanks to AI, Claap is a much less expensive and just as effective solution.

Ease of use

Customers consistently rate both Gong and Chorus very positively. As market leaders boasting a large customer base, they have gathered numerous reviews on G2, a tool review platform.

A direct comparison on G2 concerning the ease of use of the softwares places Gong in the lead with an impressive rating of 9.3 out of 10 stars based on 5,416  reviews. Chorus’s rating is 8.9 out of 10 with 2,905 reviews.

Both Gong and Chorus have so many features that their dashboards can seem overloaded. It's likely to take some time for your teams to get to grips with all the features.

Integrations

Gong integrates with 162 softwares and Chorus with 45 of them.

Future proofs

Whether you're a scaling mid-market or enterprise eyeing a robust sales coaching tool for continuous hiring, Gong and Chorus are stellar choices. 

Designed primarily for sales coaching, these platforms fit seamlessly into the plans of fast-growing organizations. Both Gong and Chorus showcase adaptability, making them potential future-proof solutions for your sales teams, even if you change scale very rapidly.

However, bear in mind that the pricing of both products is very high and that these softwares are primarily aimed at sales teams. Some alternatives like Claap are much more affordable and can be useful to all teams (especially thanks to team wikis) in your company.

Gong vs. Chorus: Who's winning the match?

After digging into Chorus and Gong, it turns out they're like conversation intelligence twins—pretty darn similar. 

But when it comes to revenue intelligence, Gong has a head start. Indeed, Gong has turned to positioning itself as a revenue intelligence software provider, unlike Chorus, which remains a pure player in conversation intelligence. These encompass detailed deal analytics, sophisticated pipeline management, and profound insights into customer interactions. Gong also provides more integrations.

In any case, both programs are positioned at the top end of the conversation intelligence market. As such, they are very comprehensive, but also relatively expensive.

Discover Claap: an effective and affordable alternative

Chorus and Gong both excel at helping you closing deals thanks to conversation and revenue intelligence. 

However, if you’re not ready to invest so much in these comprehensive but expensive softwares but still want to use basic conversation intelligence features, Claap is for you. We'll even help you compare Claap and Gong here!

Claap stands out as a conversation intelligence tool designed to supercharge your sales meetings and foster improved collaboration within your company, featuring:

  1. Meeting recordings with audio and video transcriptions;
  2. AI-generated notes and summaries according to a desired template;
  3. All-in-one video platform to store your sales videos and collaborate with your teams;
  4. Turn customer calls into insights;
  5. Screen and webcam recording.

Claap is not only a conversation intelligence solution, but also a revenue intelligence solution to help you convert your customer data into actionable insights.

But above all, Claap is much more affordable than Gong and Chorus. Here's an idea of the different plans offered by Claap:

  • Free Plan: It includes 10 min of meeting recording per video and 10 videos;
  • Basic Recorder: $10/month per user with 30 min of meeting recording per video and unlimited videos upload/storage;
  • Power Recorder: $30/month per user with unlimited recording time, unlimited videos upload/storage and access to all AI features.
  • Enterprise: Contact Claap to see how the software can be tailored to your needs!

If you're eager to explore Claap's paid features but don’t want to make a financial commitment right away, we've got your back. Claap offers a 14-day free trial with unlimited access to all premium features and no credit card is required.

With Claap, you no longer have any excuses for taking your business to the next level and close more deals using conversation intelligence.

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