Gong Integrations: Main Use Cases

By
Max Gayler
on
June 29, 2026
Gong Integrations: Main Use Cases

Gong integrations connect Gong with the business tools sales teams already use, including CRMs, communication platforms, workflow tools, and AI-agent workflows. These integrations facilitate seamless data exchange and streamlined workflows, significantly boosting productivity and insights. Gong integrations include connections with CRM systems, communication platforms, and more, allowing users to leverage Gong's capabilities across their tech stack.

How do I use Gong integrations?

Gong's help docs still highlight integrations such as:

  • Clari
  • Slack
  • Tonkean
  • Workato
  • Zapier
  • Zendesk

For the full ecosystem, Gong Collective now lists 300+ apps in its integrations category, across areas like CRM, telephony and dialer, web conferencing, email and calendar, buyer intent, contact enrichment, workflow and automation, and AI platform tools.

Visit the Gong Collective to see the current marketplace of apps, partner solutions, and integration categories. 

Using Gong integrations effectively requires following several key steps. Here’s how you can integrate Gong with your existing systems:

Step 1: Identify your integration needs

Before setting up any Gong integrations, identify the specific needs of your business. Assess which tools and data are most critical for your sales and customer service teams. This will guide which integrations you should prioritize.

Step 2: Configure your integrations

Access the Gong platform, navigate to the integrations section, and select the integrations that match your business needs from Gong's integrations help docs or the Gong Collective. Follow the provided instructions to configure each Gong integration, ensuring that all necessary permissions and settings are correctly implemented.

Step 3: Test and optimize

After setting up your Gong integrations, it’s essential to test them to ensure they function as expected. Check data flows and synchronization between Gong and the integrated platforms. Make adjustments as needed to optimize performance and data accuracy.

Gong has also moved into AI-agent interoperability. In 2025, Gong announced Model Context Protocol support, with initial integrations for Salesforce, Microsoft Dynamics 365, Microsoft 365 Copilot, and Copilot Studio. Gong Collective also includes an MCP - Limited Availability category.

Why aren’t my Gong integrations working?

If you encounter issues with your Gong integrations, consider the following troubleshooting tips:

  • Check your network and server connectivity.
  • Verify that all API keys and integration settings are correct.
  • Ensure that there are no software updates or maintenance tasks that might be affecting performance.
  • Consult Gong’s support documentation or contact their technical support for assistance.

Does Gong include a HubSpot integration?

Yes, Gong supports HubSpot and Salesforce CRM as core CRM integrations, so sales teams can sync CRM activity and keep deal context connected to Gong conversations.

Looking for a Gong alternative? Claap is here for you!

Claap is a conversation-intelligence platform built for the AI Agent Era, not just the dashboard era. It captures every sales conversation and turns it into follow-ups, CRM updates, coaching, and context for your own AI agents. You can also use powerful features like meeting recordings, AI summaries, automatic sales tasks, CRM updates, follow-up emails, speaker and deal insights, sales coaching, and more.

Additionally, Claap is much more affordable than Gong, a quite expensive tool. We took time to detail Gong's pricing for you but also to compare Gong vs Claap to help you make an informed decision for your sales team's efficiency needs.

Ready to empower your sales team? Claap helps teams record, enrich, activate, and coach from every sales conversation. Through MCP, the same structured data can power external AI agents such as Claude, ChatGPT, or lemlist. Claap is trusted by 10,000+ sales reps who chose speed, adoption, and fair pricing over legacy tooling.
You can also schedule a personalized demo of Claap to see how it can support your sales team's workflow.

FAQ

FAQ

What are Gong integrations?

Gong integrations connect Gong with tools such as CRMs, communication platforms, workflow automation tools, web conferencing systems, and AI-platform workflows so sales teams can move conversation data across their tech stack.

Where can you find Gong integrations?

You can find Gong integrations in the Gong Collective, Gong's current marketplace for apps, partner solutions, and integration categories. Gong Collective lists 300+ apps in its integrations category.

Does Gong integrate with HubSpot and Salesforce?

Yes. Gong supports HubSpot and Salesforce as core CRM integrations, helping sales teams sync CRM activity and keep deal context connected to Gong conversations.

How does Claap compare with Gong for sales teams?

Claap is a conversation-intelligence platform built for the AI Agent Era. It records sales conversations, enriches CRM data, activates AI agents through MCP, and supports sales coaching with a focus on speed, adoption, and fair pricing.

Max Gayler

Max Gayler

Copywriter disguised as a music journalist. Famous host of the Build Further podcast. He also has a weird sense of humor (as any British person).