How to use Vidyard with HubSpot?

If you’re here, you might have heard about the possibility to integrate Vidyard with HubSpot. Whether you’d like to know more about the benefits associated with this integration or simply want a guide on how to do it, you’re at the right place!

Why use Vidyard with HubSpot?

The Vidyard HubSpot integration lets sales and marketing teams create and share video from HubSpot, track each contact’s viewing activity, and use that engagement in scoring, segmentation, reporting, and automated workflows.

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What is Vidyard?

Vidyard is a video and AI sales engagement platform designed to create, host, personalize, and track videos across sales and marketing workflows. Its functionalities include:

• Video creation capabilities: Vidyard creates personalized video messages, including AI Avatar videos at scale, that teams can share with prospects and customers.

• Video analytics: Vidyard tracks video views, watch time, and engagement, helping sales teams understand viewer behavior and improve their strategy.

• Video hosting: Vidyard provides video hosting capabilities, high-quality playback, and centralized management of video content.

Overall, Vidyard is a strong tool for using personalized video across sales and marketing campaigns. It is also a HubSpot 2026 Essential App for Sales.

What is HubSpot?

HubSpot is a Customer Relationship Management (CRM) solution. It’s a comprehensive tool and I listed its main features below:

• CRM classic features: HubSpot, as one of the leading CRM solutions on the market, is equipped with all the classic features you might expect from such a tool: contact management, sales pipelines, deal progress…
• Sales automation: HubSpot simplifies the sales process as it allows you to automate repetitive tasks (data entry, email sending, meeting scheduling…)
• Lead scoring and analytics: HubSpot includes lead scoring capabilities and detailed analytics to help your sales team track performance and optimize its strategy.

In short, HubSpot is a strong tool that improves your sales team’s efficiency and helps you close deals!

Benefits of integrating Vidyard with HubSpot

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Now that you know why Vidyard and HubSpot are individually useful tools, you need to know why it could be interesting to use them together. Using videos can make sales and marketing outreach more personal and engaging.

The Vidyard integration with HubSpot allows you to:

• Create and share personalized or marketing-approved videos from inside HubSpot

• Embed videos with drag and drop through HubSpot’s Media Bridge

• Track per-contact video views, watch time, and engagement inside HubSpot

• Use video engagement for lead scoring, list segmentation, automated workflows, and custom reporting dashboards

• Create personalized video at scale with AI Avatars

Vidyard also offers Video Agent for HubSpot. It can automatically deliver personalized video responses after predefined prospect actions, such as booking a demo. Its Contact Owner setting can use a dynamic avatar of the rep who owns the HubSpot contact. Video Agent and Avatar workflows require a conversation with Vidyard sales.

How to use Vidyard with HubSpot

Now that you know why you should consider doing it, let’s see how to do it!

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Select a folder for the integration

The first step of the process is to choose a folder for the HubSpot integration. The folder you choose determines which videos can provide data to your HubSpot contact records and which videos you can access from your library through Vidyard’s drag-and-drop module.

You can select multiple folders for the integration as long as they don’t have a parent/child relationship.

Connect HubSpot to your Vidyard account

Once you’ve selected your folder or folders, connect your HubSpot account to Vidyard. Vidyard’s interface can change, so use its current integration page if the labels differ:

1. Open Vidyard and sign in to your account

2. In Vidyard, go to Admin > Integrations and find HubSpot

3. Choose the folder or folders you want to use with the integration

4. Select “Add” next to HubSpot

5. Follow the authorization prompt to connect your HubSpot account

Congratulations, the integration is complete!

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How to take full advantage of the Vidyard integration in HubSpot

Now that the integration is done, you still have several things I’d strongly advise you to do to benefit from the tools’ full potential.

Allow Vidyard to create contacts

Another interesting thing about the integration of Vidyard with HubSpot is that Vidyard can create a new contact when it identifies a viewer that isn’t already in the HubSpot database.

For that:

1. In Vidyard, go to Admin > Integrations

2. Open the settings for the HubSpot integration

3. Switch “Allow Contact Creation” to ON

4. Save or update the integration

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Allow Vidyard to create marketing contacts

Allowing Vidyard to create contacts is good, but it’s even better if it can create marketing contacts that can be targeted in HubSpot marketing campaigns. Here is how you can proceed:

1. Select the settings icon in your HubSpot account

2. Select Integrations and then Marketing Contacts

3. Under Your Connected Apps, find Vidyard and switch it ON

How does Claap support a different part of the sales workflow?

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Vidyard and Claap solve different jobs. Vidyard focuses on outbound and marketing video hosting and personalized video at scale, while Claap captures and activates the context from live sales conversations. Both integrate with HubSpot, so they can be complementary depending on your workflow.

What is Claap?

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Claap is a conversation intelligence platform for the AI agent era. It records sales conversations with 99-language transcription, turns them into structured AI notes, enriches the CRM with CRM Auto-Complete and deal scoring, and supports coaching grounded in real calls. Claap also activates built-in AI agents and connects conversation context to your own agents through Claap MCP.

Can Claap also create and share videos?

Yes. Claap can record your screen and camera through its screen recorder, then lets you share the result with prospects or teammates. Videos support annotations, comment threads, mentions, reactions, video replies, polls, auto chapters, trimming, and video analytics.

How does Claap help sales teams act on conversations?

Claap follows four connected steps: record every sales conversation, enrich the CRM, activate AI agents, and coach at scale. Instead of leaving call context inside a recording or dashboard, it turns conversations into follow-ups, CRM updates, deal insights, and coaching inputs.

This makes Claap especially useful when reps, sales leaders, and RevOps teams want conversation context to move directly into HubSpot and their AI workflows. More than 10,000 sales reps use Claap for its speed, adoption, and fair pricing.

You can try Claap here. Basic is free with 10 videos per user, 300 total minutes, a 10-minute limit per video, and no credit card required. As of July 28, 2026, Pro costs $32 per license per month billed annually or $40 monthly; Business costs $60 per license per month billed annually or $75 monthly.