Claap: the Clari Copilot alternative
built for revenue teams, not enterprise procurement.

Published, all-in pricing and a free plan, not a quote and an annual platform contract. And conversation data your AI agents can query from day one through an open MCP and API.

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Free trial · No credit card · 4.8/5 on G2 (400+ reviews)

Updated June 2026 · competitor claims re-checked quarterly

Who should pick which.

Claap: for fast-moving SMB and mid-market teams going AI-first.

Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.

Clari Copilot: for teams wanting real-time guidance inside a full revenue platform.

Clari Copilot pairs conversation intelligence and live in-call battlecards with Clari's forecasting and Salesloft's engagement, as one consolidating revenue platform. It fits teams that want that full enterprise suite and are comfortable with quote-based, sales-led pricing.

Side by side

Claap vs Clari Copilot, line by line.

Claap
Clari Copilot
Call capture
No bot · video + phone + email, captured natively
Native real-time capture + live battlecards
Coaching
AI scorecards on every call (SPICED, MEDDIC, custom) + talk-time split
Playbooks, Gametapes, scorecards, alerts
Data layer
Smart Tables · AI fields per meeting, deal, account
Per-call transcripts, trackers, RevGPT summaries
Real-time guidance
Post-call coaching + structured data
Live in-call battlecards (signature)
AI agent access (MCP)
MCP since June 2025 · pre-labelled, free plan
Clari+Salesloft MCP (2026); API Enterprise-only
Platform footprint
Focused CI + capture
One module of Clari + Salesloft suite
Pricing
Published · from $32/user/month
No published pricing · sales-led
Languages
99 languages
~15 (English-only UI)
Free trial
Free plan + self-serve trial
No free plan
Best for
Fast-moving SMB & mid-market teams going AI-first
Teams wanting a full enterprise revenue suite

As of June 2026. Clari does not publish Clari Copilot pricing; third-party figures are not asserted here. Clari Copilot (legacy Wingman) rates 4.7/5 on Capterra (300+ reviews); the 4.6/5 G2 score is for Clari across all products. Claims re-checked quarterly.

Data model

Clari Copilot gives you per-call records. Claap gives you a spreadsheet.

CLARI COPILOT
Call #1
Call #2
Call #3
Call #4

Per-call records, one at a time. You open each one.

CLAAP
#
Product
Decision
Competitor
Pain
1
lemlist
4.2
3.8
2
Claap
3.6
Clari
4.1
3
lemlist
4.8
3.5
4
Claap
3.2
Clari
4.4

A queryable Smart Table. Pivot across all of them at once.

Claap structures every call into queryable fields: competitor, SPICED score, churn risk, whatever you track. Define a field once and Claap backfills your whole call history, then slice by rep, deal, company or quarter.

In practice

Three questions only Claap can answer.

"What's a rep's average SPICED score on one product line this quarter?"

Four filters at once: rep, product, stage, time. Clari Copilot's scorecards live per call, so you open recordings to compare. Claap surfaces each as a column and the average is already aggregated. Two seconds, no manual review.

"Every deal where a competitor was named, and the argument that won it."

Cross-deal competitive intelligence in seconds. Clari Copilot's trackers flag the mention; to pull the argument that won, you still replay the clips. Claap already structures it: competitor, who raised it, your argument. Filter, done.

"Which lost deals are worth re-engaging now that we just shipped a feature?"

Retroactivity. Add three AI fields ("pain match for the new release?", "loss reason", "champion still warm?") and Claap backfills six months of closed-lost deals in minutes. The sorted re-engagement list is ready before your next call. With most tools, those fields only apply to calls created after you define them.

Built for teams

Built for revenue teams, not enterprise procurement.

Claap is a focused conversation-intelligence tool with published pricing and a free plan, live in five minutes. Clari Copilot is one module of the merged Clari and Salesloft revenue platform (merger closed December 2025), sold by quote on an annual commitment. If you want agent-ready call data without buying into an enterprise suite, that's Claap.

Published pricingFree planLive in 5 minutesNo platform lock-in
Claap
Conversation intelligence
One focused tool · published pricing · free plan
Clari Copilot
Forecasting
Engagement · Salesloft
Copilot · CI module
One enterprise platform · sold by quote
Smart Tables: AI fields aggregated per deal and per account, synced to the CRM
Smart Tables

Smart Tables: flexible, structured data from every conversation.

Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.

Meeting reportsDeal reportsCompany reportsMagic clips
MCP for your AI agents

MCP: your AI agents run on that structured data.

Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. Clari and Salesloft shipped a joint platform MCP in April 2026 and gate the API to Enterprise; Claap's MCP serves pre-labelled insights from the free plan.

MCP since June 2025Open APIClaude · ChatGPT · lemlist
Flow diagram: conversations into Smart Tables, exposed to Claude, ChatGPT and lemlist through MCP
Pricing reality check

What Clari Copilot really costs in 2026.

Clari Copilot

  • No published pricing — sales-led
  • No free plan
  • API gated to the Enterprise plan
  • One module of the Clari + Salesloft suite

Claap

  • Pro $32 · Business $60/user/month (annual)
  • Smart Tables, AI coaching, CRM auto-complete included
  • Free plan + self-serve trial
  • All-in pricing, no add-on stacking

Clari doesn't publish pricing for Clari Copilot; third-party figures are estimates, not asserted here. Claap's plans are all-in and public at claap.io/pricing. Run your own numbers before signing anything, including ours.

See it on your own calls.
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Proof it works on real pipelines.

−10 days
shorter sales cycle

“Every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal.”

Alejandro Salinas · Sr Account Executive, Surfe

More stories at claap.io/customers · G2 4.8/5 (400+ reviews)

FAQ

Common questions.

Is Claap a good alternative to Clari Copilot?

Claap is a strong Clari Copilot alternative for SMB and mid-market revenue teams that want transparent pricing, a free plan and agent-ready conversation data fast. Where Clari Copilot is one module of the merged Clari + Salesloft enterprise platform with quote-based pricing, Claap focuses on capturing every call and turning it into queryable fields your AI agents can use through an open MCP. From $32/user/month.

Does Clari Copilot do real-time, in-call guidance?

Yes, and it's a genuine strength: Clari Copilot surfaces live battlecards during the call, its signature feature from its Wingman roots. Claap focuses on capture, an AI scorecard on every call (SPICED, MEDDIC or custom) and structuring each conversation into queryable data. If live in-call prompting is a must-have, that's Clari Copilot; if you want transparent pricing and agent-ready data, that's Claap.

How much does Clari Copilot cost in 2026?

Clari doesn't publish pricing for Clari Copilot — it's sales-led, with no free plan; third-party estimates vary and we don't assert a figure here. Claap's pricing is all-in and published: Pro $32, Business $60 per user per month annual, with a free plan.

Is Clari Copilot agent-ready / does it have an MCP?

Yes — Clari and Salesloft shipped a joint platform MCP server in April 2026 (covering Claude, ChatGPT, Microsoft Copilot, Gemini and Agentforce), with the API gated to the Enterprise plan. Claap's difference is maturity and access: its MCP has been in production since June 2025 and serves pre-labelled insights (objections, competitor mentions, pain points per call) from the free plan. Your agents get clean answers, not raw transcripts.

What's different about how Claap and Clari Copilot capture calls?

Both capture natively, without a separate notetaker bot, and Clari Copilot adds real-time battlecards during the call. Claap's focus is turning every captured call into structured, queryable data your AI agents can use, with no bot, on published pricing. Consent workflows are supported and data is hosted in the EU.

Is Clari Copilot built for SMB or enterprise?

Clari Copilot is now one module of the merged Clari + Salesloft enterprise revenue platform (forecasting, engagement and CI), which suits larger teams buying the whole suite. Claap is built for SMB and mid-market revenue teams: published pricing, a free plan, live in five minutes, no platform commitment.

Is Claap GDPR compliant?

Yes. Claap is built in Europe with data hosted in the EU, is GDPR compliant, and supports consent workflows for call recording across regions. Clari is US-based, which matters for European teams with data-residency requirements.