Claap: the Clari Copilot alternative built for revenue teams, not enterprise procurement.
Published, all-in pricing and a free plan, not a quote and an annual platform contract. And conversation data your AI agents can query from day one through an open MCP and API.
Free trial · No credit card
Built for revenue teams, not enterprise procurement.
Claap is a focused conversation-intelligence tool with published pricing and a free plan, live in five minutes. Clari Copilot is one module of the merged Clari and Salesloft revenue platform (merger closed December 2025), sold by quote on an annual commitment. If you want agent-ready call data without buying into an enterprise suite, that's Claap.
Smart Tables: flexible, structured data from every conversation.
Define any AI field (budget, decision-maker, competitor, risk) and reshape it whenever your process changes. Fields aggregate per meeting, per deal and per account, sync to HubSpot or Salesforce, and a new field backfills your entire call history. That flexibility is what locked-in trackers and per-call notes can't do.
MCP: your AI agents run on that structured data.
Connect Claude, ChatGPT or lemlist to Claap's MCP, in production since June 2025. Your agents pull competitor mentions, objections and commitments as structured fields, not 40-page transcripts. Faster answers, fewer hallucinations, lower token bills. Clari and Salesloft shipped a joint platform MCP in April 2026 and gate the API to Enterprise; Claap's MCP serves pre-labelled insights from the free plan.
10,000+ sales reps run their deals on Claap.
What Clari Copilot really costs in 2026.
Clari Copilot
- No published pricing, sales-led
- No free plan
- API gated to the Enterprise plan
- One module of the Clari + Salesloft suite
Claap
- Pro $32 · Business $60/user/month (annual)
- Smart Tables, AI coaching, CRM auto-complete included
- Free plan + self-serve trial
- All-in pricing, no add-on stacking
Clari doesn't publish pricing for Clari Copilot; third-party figures are estimates, not asserted here. Claap's plans are all-in and public at claap.io/pricing. Run your own numbers before signing anything, including ours.
See it on your own calls.
Claap vs Clari Copilot, line by line.
| Claap | Clari Copilot | |
|---|---|---|
| Call capture | No bot · video + phone + email, captured natively | Native real-time capture + live battlecards |
| Coaching | AI scorecards on every call (SPICED, MEDDIC, custom) + talk-time split | Playbooks, Gametapes, scorecards, alerts |
| Data layer | Smart Tables · AI fields per meeting, deal, account | Per-call transcripts, trackers, RevGPT summaries |
| Real-time guidance | Post-call coaching + structured data | Live in-call battlecards (signature) |
| AI agent access (MCP) | MCP since June 2025 · pre-labelled, free plan | Clari+Salesloft MCP (2026); API Enterprise-only |
| Platform footprint | Focused CI + capture | One module of Clari + Salesloft suite |
| Pricing | Published · from $32/user/month | No published pricing · sales-led |
| Languages | 99 languages | ~15 (English-only UI) |
| Free trial | Free plan + self-serve trial | No free plan |
| Best for | Fast-moving SMB & mid-market teams going AI-first | Teams wanting a full enterprise revenue suite |
As of June 2026. Clari does not publish Clari Copilot pricing; third-party figures are not asserted here. Clari Copilot (legacy Wingman) rates 4.7/5 on Capterra (300+ reviews); the 4.6/5 G2 score is for Clari across all products. Claims re-checked quarterly.
Clari Copilot gives you per-call records. Claap gives you a database.
Per-call records, one at a time. You open each one.
- Call #1
- Call #2
- Call #3
- Call #4
A queryable Smart Table. Pivot across all of them at once.
| # | Product | Decision | Competitor | Pain |
|---|---|---|---|---|
| 1 | lemlist | 4.2 | n/a | 3.8 |
| 2 | Claap | 3.6 | Clari | 4.1 |
| 3 | lemlist | 4.8 | n/a | 3.5 |
| 4 | Claap | 3.2 | Clari | 4.4 |
Define a field once (competitor, SPICED score, churn risk, whatever you track) and Claap backfills your whole call history, then slice by rep, deal, company or quarter.
Proof it works on real pipelines.
“Every call is captured without a bot killing the vibe. The AI coaching scores my calls and tells me exactly where I lost the deal.”
Alejandro Salinas· Sr Account Executive, Surfe−10 days
shorter sales cycle
More stories at claap.io/customers · G2 4.8/5 (480+ reviews)
Who should pick which.
Claap: for fast-moving SMB and mid-market teams going AI-first.
Reps adopt it day one: no bot in the call. Video, phone and email captured natively. Every call auto-scored against your framework (SPICED, MEDDIC or your own). Insights aggregate per deal and per account. Your AI agents query all of it through the Claap MCP. Start with one seat. Live the same day.
Clari Copilot: for teams wanting real-time guidance inside a full revenue platform.
Clari Copilot pairs conversation intelligence and live in-call battlecards with Clari's forecasting and Salesloft's engagement, as one consolidating revenue platform. It fits teams that want that full enterprise suite and are comfortable with quote-based, sales-led pricing.
Common questions.
Is Claap a good alternative to Clari Copilot?
Claap is a strong Clari Copilot alternative for SMB and mid-market revenue teams that want transparent pricing, a free plan and agent-ready conversation data fast. Where Clari Copilot is one module of the merged Clari + Salesloft enterprise platform with quote-based pricing, Claap focuses on capturing every call and turning it into queryable fields your AI agents can use through an open MCP. From $32/user/month.
Does Clari Copilot do real-time, in-call guidance?
Yes, and it's a genuine strength: Clari Copilot surfaces live battlecards during the call, its signature feature from its Wingman roots. Claap focuses on capture, an AI scorecard on every call (SPICED, MEDDIC or custom) and structuring each conversation into queryable data. If live in-call prompting is a must-have, that's Clari Copilot; if you want transparent pricing and agent-ready data, that's Claap.
How much does Clari Copilot cost in 2026?
Clari doesn't publish pricing for Clari Copilot, it's sales-led, with no free plan; third-party estimates vary and we don't assert a figure here. Claap's pricing is all-in and published: Pro $32, Business $60 per user per month annual, with a free plan.
Is Clari Copilot agent-ready / does it have an MCP?
Yes, Clari and Salesloft shipped a joint platform MCP server in April 2026 (covering Claude, ChatGPT, Microsoft Copilot, Gemini and Agentforce), with the API gated to the Enterprise plan. Claap's difference is maturity and access: its MCP has been in production since June 2025 and serves pre-labelled insights (objections, competitor mentions, pain points per call) from the free plan. Your agents get clean answers, not raw transcripts.
What's different about how Claap and Clari Copilot capture calls?
Both capture natively, without a separate notetaker bot, and Clari Copilot adds real-time battlecards during the call. Claap's focus is turning every captured call into structured, queryable data your AI agents can use, with no bot, on published pricing. Consent workflows are supported and data is hosted in the EU.
Is Clari Copilot built for SMB or enterprise?
Clari Copilot is now one module of the merged Clari + Salesloft enterprise revenue platform (forecasting, engagement and CI), which suits larger teams buying the whole suite. Claap is built for SMB and mid-market revenue teams: published pricing, a free plan, live in five minutes, no platform commitment.
Is Claap GDPR compliant?
Yes. Claap is built in Europe with data hosted in the EU, is GDPR compliant, and supports consent workflows for call recording across regions. Clari is US-based, which matters for European teams with data-residency requirements.
