Weglot saves 10+ hours per week per rep with Claap

What You’ll Learn

✅ How Weglot reduced their sales cycle from 4 months to 3 months with with meeting recordings and AI automations

✅ How AI follow-ups and CRM automation saved reps up to 80% of their time

✅ How Claap helped align sales, support, and product teams

When Pierre Fertout joined Weglot as Chief Sales Officer, he brought a clear vision: build a high-performance, data-driven revenue team. He knew that speed, consistency, and automation would be key. At his previous company, CoachHub, he ran SalesOps and had already seen the benefits of call recording and AI-driven insights.

Weglot already had a solution in place. But it lacked depth in AI capabilities and flexibility in data access.

So when the contract came up for renewal, Pierre started exploring alternatives.

I didn’t need to prove the value of conversation intelligence, the team already understood it. But our current solution was too expensive, too reactive, and too limited. That’s when I started looking at Claap.

What started as a cost-driven exploration quickly turned into a strategic upgrade, one that’s now become mission-critical for Weglot’s entire go-to-market engine.

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Why Claap? A robust platform with vision, and integration potential

Pierre was no stranger to tooling.  So when he began looking into Claap, it wasn’t just about feature parity.

He saw a roadmap, and a way to build.

The potential around Claap’s MCP (Model Context Protocol) was huge for me. As someone who likes to get hands-on, it gave us the opportunity to build workflows tailored to our needs.

In particular, Claap’s growing compatibility with lemlist (outbound platform also used by the sales team) offered an opportunity to connect sales conversations directly with sequencing workflows. That was a game-changer.

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How Weglot’s AEs use Claap to save time, close faster, and stay aligned

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Today, Weglot has 24 Claap users across sales, marketing, customer support, and engineering. Pierres’ team (AEs) uses the Business plan, primarily for advanced features like Claap AI and CRM sync.

Here’s how they use it:

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1. AI-generated follow-up emails to save time and close faster

After every call, Claap automatically generates a structured follow-up email, summarizing key points, highlighting impact, and suggesting next steps. The formatting matches Weglot’s expectations: concise, bullet-pointed, and easy to personalize.

Every follow-up email is structured exactly the way we want: bullet points, key impacts, next steps. I barely edit them anymore.

Pierre estimates this feature coupled with CRM automation (cf next section) save reps 20–40% of their weekly time, with a perceived productivity boost closer to 60–80%.

It’s not just about saving time, it’s removing a task that nobody wants to do. Without Claap, it's honestly painful.

2. Automatic CRM field enrichment to eliminate manual data entry

Claap uses AI prompts to extract key information from each call and automatically populate custom fields in HubSpot, including qualification criteria, product feedback, upsell opportunities, and support notes.

We have prompts running after every call that feed dozens of fields. It’s critical for sales, but also for product and support teams.

This automation ensures that every team has access to reliable, up-to-date context; without relying on manual data entry or rep memory.

3. Searchable call intelligence to accelerate deals and smooth handovers

Claap AI allows the team to search through all recorded calls on an account, instantly surfacing the moments that matter. Reps use it to locate key topics like objections, pricing discussions, or decision-making criteria, without rewatching full meetings.

Some reps use it like Google: ‘When did we talk about pricing?’ Others go deeper and ask things like, ‘What’s blocking this deal?’ or ‘Did I identify the decision-maker properly?

It’s not just for sales. Claap AI is also used by CSMs to prep onboarding, understand past conversations, and ensure nothing gets lost during handovers. It helps the entire team align faster and make smarter decisions throughout the customer journey.

4. Turning client conversations into ready-to-use answers

Pierre has gone a step further by connecting Claap to Claude (Anthropic), Gmail, Notion, and internal knowledge bases to build a more intelligent, searchable knowledge ecosystem.

• Claude queries Claap transcripts to extract key themes (e.g. objections, questions, feature requests) across all calls with a single client.
• It then cross-references that with internal content, like past email threads in Gmail or support documentation in Notion.
• Finally, the output is compiled into a live Q&A hub in Notion

We can have 8, 10, sometimes 11 calls with a big client. Claude lets us consolidate all the questions they asked, all the answers we gave, and fill in any gaps using Claap + our internal knowledge base.

This workflow helps sales, support, and product teams respond faster and more precisely, especially during complex RFPs or late-stage deals. It also creates a reusable, centralized resource for future reference.

5. From Sales to Support: A Platform That Scales Across Teams

While Claap was initially brought in for sales, its expansion has been organic.

Product teams now use Claap AI to extract feedback directly. Support reps query call histories to build accurate user profiles. Marketing uses it to align messaging with customer insights.

Once a tool proves its value, everyone wants in. That’s what happened with Claap.

The Bottom Line: A no-brainer

Over time, the impact didn’t come from marking individual tasks faster; but from reducing friction across the entire deal cycle. When follow-ups go out immediately, call context is captured consistently, and key details are enriched in HubSpot automatically, deals spend less time “between steps.” Reps don’t lose momentum between meetings, stakeholders don’t have to rehash the same points, and internal teams can jump in with the full context when needed.

That compounding effect is what helped Weglot move from a 4-month sales cycle to 3 months, not because one feature changed everything, but because every handoff and next step became clearer, faster, and more reliable.

There’s simply no room for lost momentum between meetings anymore.

It’s not one thing, it’s the fact that everything stays moving. The follow-ups, the context, the next steps… Claap removes the friction that slows deals down.

When asked what would happen if Claap disappeared tomorrow, Pierre didn’t mince words:

It would be suicide. I wouldn’t take another job without a tool like Claap. Even if you paid me twice as much, it would just be too painful.

He sums it up simply:

The best tools are invisible. Claap just runs in the background and makes everything easier.

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