Market Trends:
Harness the voice of your market
Get ahead of market shifts. Claap turns your customer conversations into strategic gold—analyzing every call to surface real-time trends, competitive intel, prospect pain points and objections, and product feedback.
Trusted by 1,000+ high-growth companies to drive sales excellence
Real market insights.
real results.
Stop reacting. Start anticipating.
Still relying on rep memories to feel the market? Losing deals to competitors with messaging you didn’t see coming? Catching critical shifts only when it’s too late?
Automated Trend Spotting
Let AI surface emerging topics—like new objections, pain points, feature requests, and market shifts. No more manual conversation reviews.
Competitive Intelligence Hub
Claap’s AI captures every competitor mention, positioning cue, and comparison—automatically generating always-up-to-date battle cards.
Strategic Decision Engine
Get actionable insights to refine your messaging, prioritize features, and shape your strategy—from unfiltered customer feedback, straight from the source.
How it works?
Your 24/7 Market intelligence Team
- While you sleep, Claap analyzes every sales conversation—tagging competitive mentions, feature requests, pain points, and objections as emerging trends.
- Get an always-on intelligence network that never misses a signal.
- Our AI picks up on subtle shifts in market language and competitor positioning—even the ones your best reps would miss—so you're not the last to know.
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Battle Cards That Fight For You
- Forget static PDFs that die in sales folders. Claap delivers living competitive intelligence—updated automatically with every new call.
- See exactly how prospects compare you to competitors: real words, objections, and misunderstandings.
- Arm your team with battle cards built from your best sales pitches—always fresh, always in context.
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Intelligence Distribution, Automated
- Stop hoarding insights in silos. Claap pushes critical market intelligence straight to stakeholders via Slack, email, and your existing tools.
- Turn conversation snippets into executive-ready briefings or short video clips that spotlight emerging threats and opportunities—before they’re obvious.
Main Reasons GTM teams choose Claap for Market Trends
Stay ahead of the market curve.
- Crush competitors with battle cards that update automatically after every call.
- Speak your prospect’s language by capturing exactly how they describe their pains and needs—word for word.
- Win more deals by spotting market shifts before your competition even notices them.
Ship Smarter, Not Louder.
- Build what customers actually want—not what internal stakeholders think they want.
- Identify the features that truly drive adoption by analyzing reactions across hundreds of calls.
- Stay ahead with a roadmap fueled by real market intelligence—not guesswork.
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Craft campaigns Backed by Market Reality.
- Steal the words right out of your customers’ mouths to craft messaging that actually resonates.
- Create sales enablement that gets used—based on reality, not wishful thinking.
- Track competitor positioning in real-time and counter it before it gains traction.
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Align with Strategic Clarity.
- Drive alignment with a single source of truth on what the market really wants.
- Spot strategic threats and opportunities before they hit your pipeline or churn reports.
- Make faster, smarter decisions—powered by real customer conversations.
Claap? It's sick.
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James Gibson
General Manager
We managed to cut 20% of our meetings with Claap. It’s been instrumental to balance efficient meetings for creative review and culture with recorded videos for overall efficiency, async working across time zones, collaboration, and a record of agreements.
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Barbara Bergeaud
COO
I think it was really a game changer. Everything is easier and you waste less time. The workload after a call where you need to prepare things and think through what you have to do was divided in two.
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Alejandro Salinas
Sr Account Executive
I've managed to shorten my sales cycle because I replace 30-minute meetings with prospects with three five-minute videos. I've literally seen ten days just fall off of that process and allow me to go quicker.
Turn Conversations into Competitive Advantage.
Your market is already telling you how to win. Are you listening?
Book a DemoBring the voice of the customer into your daily tools.
FAQ: Understanding Market Insights & Intelligence
What makes Claap's market insights different from traditional research?
Traditional market research is like a faded snapshot. Claap is a 4K livestream directly from your market. Unlike surveys or focus groups that capture artificial responses, Claap:
- Harvests unfiltered, unprompted customer sentiment in natural conversations
- Identifies emerging threats and opportunities before they appear on anyone's radar
- Captures competitive intelligence automatically from every customer interaction
- Creates a living, breathing database of customer language that updates daily
The result? While competitors rely on what customers said last quarter, you're armed with what they said yesterday.
How do these insights actually translate to revenue?
Market insights directly drive revenue by giving you an information advantage at every customer touchpoint:
- Sales teams close more deals by countering competitor claims before they're even mentioned
- Marketing creates messaging that feels like it's reading prospects' minds
- Product teams build exactly what customers will pay premium prices for
- Your entire organization pivots to market changes weeks or months before competitors
Companies using Claap's market insights see 25% higher win rates and significantly faster time-to-revenue with new offerings.
Which companies benefit most from Claap's market trends & insights?
Market trends and insights create the most dramatic advantage for:
- Companies in competitive, fast-moving markets where being late means being irrelevant
- Organizations selling complex solutions where understanding objections and pain points is critical
- Teams with distributed sales forces who need consistent competitive intelligence
- Businesses undergoing market transitions who need early warning signals
Any organization that would benefit from knowing what customers and competitors are saying—before it becomes obvious—will find Claap's insights transformative.
How quickly can we start leveraging these insights?
Most teams begin capturing actionable intelligence in their very first week with Claap. The system delivers immediate value by surfacing competitor mentions and pain points from day one, while building increasingly sophisticated trend analysis over time.
Teams typically report measurable improvements in competitive win rates within 30 days, with compounding advantages as your intelligence database grows richer.
Which teams benefit most from market insights?
Market insights create value across the organization:
- Sales teams gain competitive intelligence and winning talk tracks
- Product teams receive unfiltered feature requests and prioritization guidance
- Marketing teams develop messaging that mirrors customer language
- Executive teams spot market shifts early and make more informed strategic decisions
Any organization seeking to become more market-driven will benefit from the continuous intelligence that Claap provides.