Competitive intelligence from what buyers say.
Claap tracks every competitor your prospects mention on calls, records why each deal was won or lost against them, and builds battlecards from their words.
480+ G2 reviews- 30-min demo
- SOC 2
Deals
How they compare us
Cheaper elsewhere, but no CRM write-back
Written from 3 calls · updated after the demo
Trusted by revenue teams at
Infopro Digital
TransferRoom
- SOC 2 Type II
- No training on your data
Every competitor mention, across every call
- Magic Clips cut each competitor mention into a clip with its quote, its timestamp and its deal.
- Filter the Magic Clips report on Competitor Mentions to read what prospects said across all your accounts.
- Share a clip with the team, so the next rep hears exactly how the prospect described the competitor.
Magic Clips
Competitor · Brightwell
“Their tool is cheaper, but nobody on the team opens it.”
Pricing call · 23:40
A competitor field on every deal, from the calls
- Pick the format: a select of the competitors you meet, a multi-select, or a paragraph on how buyers compare you.
- A new field backfills past deals, so last quarter’s pipeline gets a competitor value too.
- Sync the value to a HubSpot or Salesforce property, so your CRM reports can filter deals by competitor.
Fields
Field for
MeetingsDealsCompanies
Past calls
642 filled
Which competitor you lose to, and why
- See which competitor was in each deal and the stage where it turned, so you know where you lose.
- Each read says where it came from: a buyer interview, the call transcript or the rep alone.
- Each dimension shows a month-by-month trend, so you see whether a new talk track is working.
Win-Loss Deals
Primary reason · Torvo
Cheaper rivalCRM: No decision
“We went with the cheaper tool. Both record calls, so price decided it.”
Closing call · 12:47
Ask ClaapAgent what prospects say about a competitor
- Ask “Why did prospects pick a competitor this quarter?” and get one answer built from the transcripts.
- Every answer links to the calls behind it, timestamped, so you check the exact moment before sharing it.
- Mention a deal, a company or a folder with @ to narrow the answer to one account.
ClaapAgent
Why do we lose to cheaper tools on mid-market deals?
Buyers compare price per seat before CRM sync, and the sync comes up late in the demo.
Torvo - Pro Plan · Pricing callVelto · Demo+4
All meetingsAsk me anything…
“If both tools record calls, why would I pay more per seat?”
Torvo - Pro Plan · Pricing call · 14:32
Battlecards built from real prospect quotes
- It finds the moments prospects mentioned the competitor over the last 12 months and checks how those deals ended.
- Each buyer requirement gets a verdict, advantage, parity or gap, backed by a link to your docs or the competitor’s.
- The card lands in Notion with objection handling, landmine questions and prospect quotes with their sources.
Claude
Build the battlecard for the competitor we meet most.
search_recording_transcriptscompetitor, last 12 months84 callslist_dealscompetitor: incumbent, closed31 dealsget_recording_transcript4 calls4 quotes
Battlecard ready: CRM write-back is an advantage, call recording is parity, price per seat is a gap.
get_recording_transcript · returned
{ "deal": "Torvo",
"quote": "Ours never writes to the CRM." }“The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.”
Pontus BäckmanHead of RevOps, WP SEO AICompetitive intelligence, answered
What are competitive intelligence tools?
Competitive intelligence tools gather information about competitors and share it with the teams that compete against them. Most monitor public sources such as websites, pricing pages, reviews, news and social media. Conversation-based tools like Claap add what prospects say about competitors on sales calls.
How do you track competitors in sales calls?
Record every call, then tag the moments a competitor comes up so they can be read together. In Claap, Magic Clips tag competitor mentions on each call, and an AI field on the deal records which competitor is in play. ClaapAgent answers questions across all of it, with links to the calls.
Does Claap monitor competitor websites or pricing pages?
No. Claap does not crawl competitor websites, pricing pages, reviews or social media. It works from your own conversations: calls, meetings and synced emails. Teams that also want web monitoring pair it with a dedicated competitive intelligence tool.
How do sales teams use competitive intelligence?
To prepare reps for the competitors they meet: battlecards, objection handling and the questions that expose a competitor’s weak spots. Win/loss analysis shows which competitor wins which deals, and why. Product marketing uses the same quotes to sharpen positioning.
Can Claap build battlecards automatically?
Yes, with Battlecard Generator, an agent from the Claap gallery that runs in Claude through the Claap and Notion MCP servers. It pulls prospect mentions of one competitor from the last 12 months, checks each claim against your docs and the competitor’s, and writes the card to Notion. With fewer than 3 mentions, the card says so.
Can I get competitor mentions in Slack?
Yes. The Sales Meetings Daily Recap agent posts a Slack recap every morning of yesterday’s sales calls, with objections and competitor mentions, each linked to the exact moment in the recording.
Which Claap plans include this?
ClaapAgent across meetings, deals and companies, and the HubSpot and Salesforce sync, are on Business, $60 per seat per month billed yearly, and on Enterprise. Pro includes ClaapAgent on a single meeting. The Claap MCP, which agents use, is on every plan, including the free Basic plan.
See your competitors through your own calls.
Book a 30-minute demo and see competitor mentions, win/loss reasons and a battlecard built from sales calls.