Conversation intelligence that fills your CRM.
Claap records your calls, meetings and emails, then turns what was said into CRM fields, call scores and deal risks your team can act on.
Deals
Holmo - Enterprise Plan
Updated by Claap
Budget€85k, two budgets
Decision dateJan 20
CompetitorTwo vendors
Trusted by revenue teams at
Infopro Digital
TransferRoom
- GDPR
- SOC 2 Type II
- No training on your data
Record every conversation, with or without a bot
- Zoom, Google Meet and Teams calls are recorded from the desktop app or Chrome extension, so no bot has to join.
- Dialer calls from Aircall and Ringover land on the same record as the video calls with that buyer.
- In-person meetings are recorded on the mobile app, and email threads are filed against the right deal.
Meetings
Teams
Google Meet
Aircall
ZoomCaptured this quarter
Video calls642
Email1180
Phone290
In person118
Turn each answer into a CRM field
- Budget, next step, competitor, decision date: typed values written into the HubSpot or Salesforce fields you map.
- A value a rep typed is never overwritten unless you choose that sync mode for the field.
- When the call does not say, the field stays empty instead of guessing.
Deals
Read from
“We have forty thousand approved for Q1.”
Lena Brandt · 31:05
Score every call on your own criteria
- Start from a MEDDIC or SPICED template, or write your own criteria and the format each one returns.
- Talk ratio, longest monologue and question rate compare each rep with the team average.
- Account Executives, Sales Engineers and Customer Success Managers each get criteria for their own calls.
Coaching
M — Metrics
2/5
“It would save time, for sure. How much? No idea.”
Maya Okafor · 12:18
Give Claude and your agents the same record
- The Claap MCP works with Claude, ChatGPT and Cursor on every plan, including the free one.
- Agents query views whose columns are AI fields, so they read every scored call instead of sampling three.
- Permissions carry over: private spaces stay private to the agent too.
Claude
Which accounts asked about SSO this quarter?
get_view“Feature requests”Running31 rows
| Account | Calls | Stage |
|---|---|---|
| Nordash | 3 | Proposal |
| Rivvo | 2 | Discovery |
Feature requests31 rows
Nordash - Enterprise PlanSSO
Rivvo - Pro PlanSSO
What buyers bring to a conversation intelligence trial
Each one comes from a recorded discovery call this year, names removed. Under each is a check you can run in any vendor’s trial, ours included, within a week.
01 · The CRM stays empty
“I have people who just aren’t filing anything anymore because they can’t figure out where to file it.”
What Claap does
Claap fills the deal fields you choose in HubSpot or Salesforce after each call, so nobody has to log anything. Each value links back to the sentence it came from.
Compare what each tool writes to the CRM02 · Coaching stops at quota
“Managers don’t really have insights into how the reps are performing other than whether or not they hit quota.”
What Claap does
Claap scores every call on your own criteria, and each score opens on the moment behind it. Managers see who is behind and what to coach them on.
How to coach from calls03 · The bot puts buyers off
“It hops on the call and says, Hey, we’re recording, and there’s a bot living in the call.”
What Claap does
Claap records Zoom, Google Meet and Teams from the desktop app or Chrome extension, so no bot joins the call. If your team prefers everyone to see it, turn on a visible bot instead.
Consent and GDPR, in detail
“Zero clicks for the reps, and Salesforce still fills itself. My sales team finally gets the deal context instead of a half-filled form.”
Vlad ComanRevOps, SkelloWhat buyers told us on a year of sales calls
Two things we counted on our own recorded sales calls before writing this page: what buyers raise when they evaluate a conversation intelligence tool, and why they leave the one they have.
- conversations recorded on Claap in the last 12 months
- 1.6M+
- conversations recorded on Claap in the last 12 months
- median length of a recorded online meeting
- 30 min
- median length of a recorded online meeting
- of buyers leaving a tool named price against value as the reason
- 33%
- of buyers leaving a tool named price against value as the reason
- named the quality of the CRM sync
- 22%
- named the quality of the CRM sync
- Price, contract terms20%
- Security, hosting, DPA14%
- Bot on the call, consent12%
- CRM filled by hand9%
- No view of the calls7%
- Coaching by hand7%
- Language, transcripts7%
- Price against value33%
- CRM sync quality22%
- Stops at the recording19%
- Contract lock-in19%
- Data locked in the tool17%
- Team adoption11%
- Language, transcripts11%
Conversation intelligence, answered
What is conversation intelligence?
Software that records sales conversations, transcribes them and analyses what was said: objections, next steps, competitors, how the rep ran the call. Claap goes one step further and writes those answers into CRM fields and call scores, so they are used in the CRM, in coaching and by your agents.
What is conversation intelligence software?
A tool that captures your sales calls, transcribes them and pulls out what matters for the deal: the buyer’s pain, budget, next step and the competitor named. Claap writes each of those into a CRM field and a call score, linked to the sentence it came from.
What is the best conversation intelligence software?
The one that fits what your team does with its calls. Gong suits large teams buying forecasting and enablement in one contract. Claap suits sales teams that want every call turned into CRM fields and scores, at a published price, with an MCP open to Claude. The software comparison page lists what each vendor publishes.
What is the difference between conversation intelligence and conversational AI?
Conversational AI is the chatbot or voice bot that talks to a customer. Conversation intelligence listens to conversations between people, usually a rep and a buyer, and turns them into data. Claap is the second kind: it never speaks on your calls.
Can Claap record without a bot joining the call?
Yes. The desktop app and the Chrome extension record Zoom, Google Meet and Microsoft Teams from your own machine, so no participant is added. If your team prefers everyone to see that the call is recorded, you can turn on a visible bot instead.
Which CRMs does Claap write to?
HubSpot and Salesforce natively, including custom fields, and Attio and Pipedrive on Business and Enterprise. Claap writes typed values into the fields you map, with a sync mode per field. CRM auto-complete and call scoring are part of the Business plan.
Which languages are transcribed?
Claap transcribes 99+ languages on Pro, Business and Enterprise, and transcripts do not consume AI credits. Teams selling across Europe keep French, German, Spanish and English calls on the same record.
How much does conversation intelligence cost?
Claap publishes its prices: a free Basic plan, Pro at $32 per seat per month and Business at $60, billed yearly,, Enterprise on quote. Several vendors in this category only quote. The software comparison page lists what each one publishes.
Can we bring our history from another tool?
Yes. Transcripts, recordings and metadata can be moved over from tools like Gong, so a team that switches keeps its call history. Migration support is included on Enterprise.
Is Claap GDPR compliant?
Claap is GDPR compliant, provides a DPA on request, holds a SOC 2 Type II report and never trains models on your data. The GDPR page covers consent, retention and what to ask any vendor before recording European buyers.
See your own calls turned into fields.
Book a demo and we will run Claap on a real call from your pipeline.