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Campaign Retrospective

Written by 
Max Gayler

Has your team ever felt lost in the aftermath of a campaign, struggling to gather insights and lessons from the chaos? We've all been there. Campaign Retrospective Meetings are the remedy, an essential ingredient for brands looking to learn, improve, and propel their next launch to staggering heights. Let's unravel the magic behind this critical process.

What is a Campaign Retrospective Meeting?

Picture this: your team comes together after a vigorous campaign, diving deep into its performance, identifying what worked, what didn't, and why. That's your Campaign Retrospective Meeting. A dedicated space to celebrate victories, dissect failures, and extract lessons. Ideally, you should have one soon after a campaign wraps up when memories are still fresh and insights, ripe for the picking.

Why should I have a Campaign Retrospective Meeting?

Do you want your campaigns to outshine each other, each better than the last? Then retrospectives are your secret weapon. For remote and in-office teams alike, these meetings can accelerate your growth trajectory, strengthen team cohesion, and mitigate recurring mistakes. They cultivate an environment of open feedback, encouraging everyone to learn collectively from the campaign's successes and setbacks.

Doing it live: Supercharge your Campaign Retrospective Meeting

Live retrospectives are electric. They foster real-time brainstorming, rapid-fire problem-solving, and immediate feedback. Imagine your team discussing the recent email marketing campaign. You hit a record open-rate, and everyone's buzzing with excitement. But your click-through rate? That took a nosedive. In a live meeting, you can instantly dive into the data, churn out hypotheses, and craft actionable strategies.

Yet, the live approach has its snags. What if your international team members can't join due to time-zone clashes? What about that thoughtful introvert who needs more time to process and contribute? We've got you covered.

With Claap, you can keep meeting attendance to a minimum while maintaining the same level of understanding across your entire team.

All your meetings recorded with Claap come with highlights so people know where the key information is, an automated transcript to find any specific moments, and AI-generated next steps so people can spend less time digging through recordings and more time getting things done.


1. Click on the extension: Make sure you’ve downloaded our Chrome extension and you’ll have a new record button in your Google Meet. Important: You don’t need to be the organizer to start recording the meeting but make sure to name someone in charge of it that is also going to highlight key moments.

2. Highlight/pin key moments to help people catchup easily

Whenever something important happens and you want to leave a reminder to rewatch a certain section, whoever started the recording can click on the pin icon on the control panel and mark timestamps that’ll appear in your final recording. Discussing sensitive information you’d rather not record? It’s easy to pause and unpause your meeting any time using the icons in the control panel too. (3).gif

3. Share your claap

Once your meetings over, share the link to your recording or invite your teammates from your workspace. We recommend creating a dedicated topic with your team so anyone can easily find the recording without having to invite people every time.

4. Read the transcript and leave comments

If someone said something interesting in the meeting and you want to find that moment, all you have to do is check the transcript. Every claap is transcribed automatically so you can find the important moments faster. Then you and your team can leave comments, create threads, and collaborate directly from the recording.


1. Record the meeting using Zoom

When you start your meeting, click the “Record” button in the control panel. When your meeting finishes, it’ll automatically be saved into your Zoom account, ready to be uploaded into Claap.

2. Connect your Zoom account

Easily import your recordings into dedicated topics and start collaborating on all your Zoom meetings. Just click on the “Upload video” option and then click on the Zoom icon. You’ll then be able to choose from all your Zoom recordings and bring in the videos you need.

3. Read the transcript and leave comments

Just like meeting recordings, all your screen recordings are transcribed automatically. That means your team get to find the moments they need faster. Once you know the areas you want to tackle, you and your team can leave comments, create threads, and collaborate directly from the recording.

When you can’t make it: Async Campaign Retrospective Meetings to the rescue

Claap's innovative tool shines when it comes to asynchronous Campaign Retrospective Meetings. Why should timezone differences or schedule clashes disrupt your crucial retrospectives? With Claap, you can record your screen and share it with your team to ensure everyone's on board, regardless of when or where they are.

Claap's stellar features like transcripts, video annotation, and AI-powered notes enrich your async video recordings too. Suppose your creative director can't host the product roadmap brief today, instead they can record a quick video, explain in detail exactly what the next steps are and what is expected from each person, and even add crucial annotations that spark talking points for the team to leave in the recording. That's the power of asynchronous meetings amplified by Claap.


Download either the Chrome extension or desktop app. Then all you have to do is click on the Claap icon to name your video, adjust your settings, and start recording.


We feel you… recording yourself can be a bit daunting even if it’s just your screen. Here’s some of our top tips to come in confident, efficient AND effective.

  1. Start with the goal and briefly explain what you’re going to say in one or two sentences. It helps people follow you easily.
  2. Dive into details. Don’t forget to zoom in if it’s something more visual so it’s easy to watch. You don’t want people squinting at their screen.
  3. Pin key moments when you expect feedback so people can react easily. People often forget to make it clear what they expect.
  4. Share it in Slack, Notion, or in a topic to keep your centralized spaces centralized. All you have to do is paste the link and it populates automatically.

NOTE: If this is a recurring meeting with multiple stakeholders, we recommend using a dedicated topic where you can organize your video content.

  1. Don’t forget to mention people if you expect precise feedback. We like to add “FYI” in front of messages that don’t need any response.
  2. If you need feedback from many stakeholders, use polls. Nobody is going to read comment threads that go on forever. Keep things simple and get everyone involved.
  3. If you need more precise feedback, use file attachments or video replies. It’ll help you save a lot of back and forth.
  4. If you need to reply quickly to feedback you get, we recommend installing the Claap App in Slack so you receive and reply to comments directly from there.

Sync and Async together: The perfect blend for Campaign Retrospective Meetings

Leveraging both synchronous and asynchronous approaches is like having your cake and eating it too. This dual strategy ensures every team member, regardless of their working style or location, can contribute their insights and reap the benefits. Use live meetings for that electric, instantaneous brainstorming and Claap to loop in those who couldn't make it, ensuring a comprehensive and inclusive Campaign Retrospective Meeting.

Embrace this approach for your next retrospective, and you'll witness your campaign results not just climb, but skyrocket. With Claap, it's all about ensuring everyone's voice is heard, and every lesson is learned. Let's Claap to a brighter campaign future!


  1. Start with a preview to share retro outcomes and identify hot topics:
    • Use Claap's screen recording to post your retro. Send it to your teammates so they can watch it and add comments.
    • Comments help identify where a longer discussion is needed. Use unresolved threads to prepare your next meeting agenda.
    • Tip: Click on 📶 Views to check that all your teammates have watched your update
  2. Followup with a meeting to brainstorm key topics: If anyone missed your meeting or if anybody needs to remind themselves of something that was said, recording your meetings with Claap keeps a trackable log of everything you’ve seen, said, and heard. Discuss unresolved threads in followup meetings and only invite people that are involved to keep the discussion efficient.
  3. Share the meeting recording: This way, action items are easily shared with other stakeholders. And if a decision isn’t clear, they can access the discussion to quickly get context and ask questions.

Agenda: Campaign Retrospective Meeting - 30 Minutes

1. Welcome and Introduction (3 Minutes)

Goal: Set the meeting's tone, share the agenda, and reiterate the importance of open communication.

Leadership kicks off the meeting with a warm welcome, quickly runs through the meeting's purpose, and sets expectations for a constructive and respectful discourse.

2. Quick Campaign Overview (5 Minutes)

Goal: Refresh memories with a brief recap of the campaign.

The campaign lead presents a swift overview of the campaign, including its objectives, timeline, and key strategies. The meeting then proceeds with a shared understanding of the campaign's context.

3. Celebrate Successes (5 Minutes)

Goal: Recognize the positive aspects and efforts of the campaign.

Team members highlight their wins, from smashing KPIs to innovative solutions that paid off. Celebrating successes boosts morale and identifies strategies to replicate in future campaigns.

4. Analyze Challenges (5 Minutes)

Goal: Unearth areas of improvement by dissecting what didn't go as planned.

Open discussion on the campaign's hurdles. Members can share any challenges they faced or areas they felt underperformed. The focus is not to assign blame but to understand the issues for future rectification.

5. Key Learnings and Takeaways (5 Minutes)

Goal: Extract valuable lessons and insights from the campaign.

Each team member shares one key takeaway or lesson learned from their perspective. These insights form the building blocks for future campaign strategies.

6. Action Plans and Next Steps (5 Minutes)

Goal: Create actionable steps based on the discussion and assign responsibilities.

Translate the meeting's insights into concrete action plans for the next campaign. Assign tasks and set deadlines where necessary.

7. Wrap-up (2 Minutes)

Goal: Conclude the meeting on a positive note and encourage continuous learning.

End the meeting by acknowledging everyone's contributions. Remind the team that every campaign, regardless of its results, is a stepping stone to greater success. If the meeting was recorded using Claap, remind everyone that they can revisit the discussion, add annotations, or view AI-powered notes anytime.

Please note: This agenda is flexible. Depending on the size of your team and the complexity of the campaign, you might need to adjust the timings or sections to fit your unique needs.


1. How often should we conduct Campaign Retrospective Meetings?

The frequency of these meetings largely depends on your campaign cycles. Ideally, you should conduct a retrospective meeting after every campaign, ensuring that you gather insights and implement improvements regularly. It's about staying agile and continuously enhancing your campaign strategy.

2. Who should attend a Campaign Retrospective Meeting?

Everyone involved in the campaign should attend the retrospective meeting. This includes but isn't limited to, the marketing team, sales representatives, content creators, and graphic designers. The aim is to get a multi-perspective view of the campaign's performance, making it important to include everyone who contributed to its execution.

3. How can we ensure all team members participate effectively in a Campaign Retrospective Meeting?

Creating a safe and respectful environment is key. Encourage every participant to share their thoughts, emphasizing that the aim is to learn and improve, not to blame. Using tools like Claap allows team members to contribute asynchronously if they prefer. Additionally, a well-structured agenda can guide the conversation and ensure everyone has a chance to speak.

4. What if there are disagreements during the Campaign Retrospective Meeting?

Disagreements are natural when discussing a campaign's successes and failures. Foster a culture of respectful discourse and remind everyone that different perspectives are valuable for comprehensive analysis. If disagreements persist, consider bringing in a neutral facilitator to guide the conversation constructively.

5. Can freelancers and contractors participate in a Campaign Retrospective Meeting?

Absolutely! If freelancers and contractors played a significant role in the campaign, their insights could be invaluable. Including them in the retrospective can provide unique perspectives and enhance the overall understanding of the campaign's performance.

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