What we learn from sales conversations.
How revenue teams capture, structure and act on what their buyers actually say.
Sales Automation & AI for SalesGrok Bot connectors and MCP: setup for sales teams
Grok Bot comes with your inbox, calendar, Slack and CRM. The connector a sales team should add first is the one it lacks: the call history behind every deal. Here are the connectors that exist, how to add an MCP server by URL, what the Bot can see, and the Slack limits to know.
· Clément Spiers
Conversation & Revenue IntelligenceModjo vs Gong: which one should your team choose?
Modjo for a team that sells in French and wants the CRM filled after every call, Gong for a multilingual team that runs its forecast in the same tool. The head-to-head, point by point.
· Clément Spiers
Sales Automation & AI for SalesAI CRM autofill: 6 tools that fill CRM fields from calls
Every call recorder now posts a summary to your CRM. The six tools here also write typed field values. What sets them apart is what the next call is allowed to change, and what that costs.
· Clément Spiers
PlaybooksClosing techniques: 8 ways to close a sale, and what to say
The strongest close is a dated next step the buyer agrees to before the call ends. Eight closing techniques, each with the phrase to say, and the one habit that makes them work.
· Victoire Leveilley
PlaybooksUpsell conversation: how to upsell existing customers
An upsell conversation goes well when the customer opened it. On most account calls they do, well before anyone talks about price. The signals, the timing, a script and the objections.
· Victoire Leveilley
Conversation & Revenue IntelligenceHubSpot conversation intelligence: what each plan gets you
HubSpot's conversation intelligence records, transcribes and searches calls on Sales Hub Professional. It scores none of them, and its deal score and forecast never read what the buyer said.
· Clément Spiers
Conversation & Revenue IntelligenceHow to migrate from Gong: export, contract, checklist
Leaving Gong is planned backwards from the renewal date. The notice period and the export window set the timeline, and the call export follows.
· Clément Spiers
Sales Automation & AI for SalesReal-time sales coaching: what live AI prompts fix, and what still needs a coach after the call
Live prompts help a rep in the moment with facts and objection answers. The habits that make reps better show up across many calls, and those get coached after the call.
· Pierre Touzeau
Conversation & Revenue IntelligenceSalesforce conversation intelligence: what's native in 2026
Salesforce now reads your calls in every Sales Cloud edition from Core up. The real decision is who fills the opportunity fields after each call, natively or with a tool that writes into Salesforce.
· Clément Spiers
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