The 8 best conversation intelligence software in 2026, compared on price, CRM and AI access

Prices, G2 ratings and MCP status checked on 6 October 2026.

Summary

• The 8 best conversation intelligence software in 2026 are Gong, Modjo, Claap, Avoma, Attention, Jiminny, Salesloft and Chorus. Chorus is mostly sold inside a ZoomInfo contract; the other seven are sold on their own.
• Fireflies and Fathom are generalist meeting note-takers, not sales conversation intelligence. They record and summarise any meeting well, but do not score calls against a sales method, flag deal risk or coach reps. They suit teams that only need searchable notes.
• Conversation intelligence software records sales calls and turns them into deal data. It transcribes each call, scores it against a sales method, fills CRM fields and flags deal risk, so managers coach and forecast from what buyers actually said.
• Most conversation intelligence vendors do not publish their prices. Gong, Modjo, Attention, Jiminny, Salesloft and Chorus quote on request. Claap and Avoma publish per-seat prices, as do the note-takers Fireflies and Fathom.
• Gong is the most complete platform and the most expensive one. Vendr's data on 593 Gong purchases puts the median contract at $55,359 per year, with a platform fee on top of the seats.
• Modjo and Gong are the two tools buyers compare most often. In Claap deals from Q2 and Q3 2026 where the buyer's shortlist was recorded, Modjo appeared in 45% of them and Gong in 30%.
• The biggest 2026 difference between tools is what AI agents can do with the call data. Gong's and Modjo's MCP servers are read-only. Claap and Attention document MCP access that reads call data and writes back to the CRM.
• Many buyers are starting from nothing. In 44% of Claap's Q2 and Q3 2026 deals where the buyer's current setup was known, the team had no conversation intelligence tool at all.

Salesforce's 2026 State of Sales report, a survey of 4,050 sales professionals in 22 countries, found that the average seller spends only 40% of their time selling, and that 51% of sales leaders using AI say disconnected systems are slowing their AI projects down (Salesforce, February 2026). Conversation intelligence software attacks both problems: it takes note-taking and CRM updates off the rep, and it turns calls into data that the rest of the stack, AI agents included, can use. This guide compares the 8 conversation intelligence platforms sales teams shortlist most, plus the two note-takers they are most often confused with, with published prices, G2 ratings, and what buyers said about each one on real sales calls. For a definition of the category, start with our conversation intelligence overview.

Conversation intelligence software at a glance

"Est." means a third-party estimate (Vendr, published pricing guides), not a vendor list price. G2 ratings read on g2.com on 6 October 2026 (Fathom on 5 October). Chorus no longer has a standalone G2 product page.

What buyers told us while comparing conversation intelligence tools

Claap is a conversation intelligence tool, so we record our own sales calls and log which competitors each buyer evaluates. Here is what that data says about how teams shop for this category.

Most shortlists are short, and two names dominate them. Across Claap deals from Q2 and Q3 2026 where the buyer's evaluated competitors were recorded, Modjo appeared in 45%, Gong in 30%, Fireflies in 16%, Fathom and tl;dv in 9% each, and Avoma in 4%. 26% of those buyers compared Claap with two or more other tools.

Many teams are buying their first tool. In 44% of the deals where we knew the buyer's current setup, the team had no conversation intelligence tool and took notes by hand.

Buyers find the platforms alike, so the details decide. A sales enablement lead at a B2B software scale-up, three tools into an evaluation, told us: "It's all very similar from what I'm seeing, it's extremely similar, it's only going to come down to like the details." For his team, the detail was the AI: "I would say which AI is the most advanced and most customized for revenue."

Adoption matters more than the feature list. A go-to-market leader at a European SaaS scale-up put it this way: "Among the relatively innovative ones, you're at 80% similar features. Then there are differences here and there. [...] But in the end, what I want is for all the teams to use it, and use it fully, rather than having a Rolls Royce." (translated from French)

The tool amplifies the process you already have. A RevOps lead weighing a switch from his current tool said: "We understand that, probably on our side, some of this stuff that is causing us pain is not necessarily due to a tool. It might be due to us needing better processes, right? [...] And then the tool is like an amplifier, or like an enhancer, right?"

Method: Claap's own pipeline (HubSpot deals created or worked in Q2 and Q3 2026, and recorded sales calls from October 2025 to October 2026). It leans toward buyers already open to Claap. Only the buyer's own words were quoted, checked against the full call transcript. Quotes are anonymized to the role; we removed only filler words (um, uh), marked cuts with [...], and translated some from French.

How to choose conversation intelligence software

1. Start from what you need from the calls. Notes and search only: a note-taker like Fathom or Fireflies is enough. Coaching, CRM fields and deal risk: compare the conversation intelligence platforms.
2. Check what lands in the CRM. Run 10 real calls through your top two tools and look at your HubSpot or Salesforce fields one by one. A note pasted on the activity is not a filled field. See how CRM auto-complete writes typed values field by field.
3. Check how calls are scored. Ask whether the tool scores every call against your own method (MEDDIC, SPICED, BANT) and shows managers where each rep loses points. See how Claap scores calls for coaching.
4. Check what your AI agents can do with the data. Ask whether the MCP server returns transcripts, whether it can write to the CRM, which plan it is on and whether each query costs credits. See Claap's MCP and API.
5. Price the whole contract, not the seat. Ask for the platform fee, seat minimum, add-ons, AI credits and contract length in writing. Our conversation intelligence pricing comparison lists what each vendor publishes.
6. For European teams, check hosting and languages. Ask where recordings are stored and test transcription on your own languages.

The 8 best conversation intelligence software in 2026

1. Gong

Best for: enterprise revenue teams with 50+ reps, a Salesforce-first stack and a RevOps team that can run a platform.

Overview. Gong, founded in 2015, is the reference in revenue intelligence. It records calls, emails and meetings, scores deals, forecasts the pipeline and coaches reps, with the largest review base in the category. In 2026 Gong made Custom Agents generally available (June) and announced an Agent Builder (September).

Top features

• Deal boards and pipeline forecasting built on call and email activity
• Trackers that flag when a topic, competitor or next step was or was not discussed
• Coaching scorecards and call libraries for managers
• MCP server for AI assistants, read-only

Pricing. Not public. Gong says licenses are "priced per user" with "a platform fee based on the number of users supported" (gong.io/pricing). Vendr reports $1,200–2,600 per seat per year and a median contract of $55,359 per year across 593 purchases (Vendr). See our Gong pricing guide.

Pros

• The most functionality out of the box in this list
• Mature forecasting and deal boards
• Fast-moving agent roadmap

Cons

• Opaque pricing with a platform fee before the first seat
• MCP is read-only, does not return transcripts and consumes Gong credits (help.gong.io)
• Too much platform for most teams under 20 reps

What reviewers say. Gong is rated 4.7 on G2 from 6,745 reviews. A recent reviewer: "It's a bit cumbersome to navigate and some features are weirdly fragmented across different menus."

→ Looking at other options? Read our Gong alternatives guide.

2. Modjo

Best for: French and European mid-market sales teams that want an EU-hosted vendor and are fine buying through a demo.

Overview. Modjo is a Paris company founded in 2019 and the tool buyers compare most often in Claap's own deals. It records and transcribes sales calls, then runs ready-made agents on them for meeting prep, deal review, follow-ups and churn or cross-sell signals. Modjo hosts its data on AWS in Paris and is SOC 2 Type II certified.

Top features

• Call recording and transcription in 100+ languages
• Ready-made deal agents (meeting prep, deal challenge, cross-sell and churn signals)
• CRM sync with HubSpot, Salesforce, Dynamics 365, Pipedrive, Sellsy and Zoho
• MCP server, read-only

Pricing. Not public. Modjo's pricing page says it is "optimal from 3 sales reps" and asks for a demo.

Pros

• EU hosting in Paris, SOC 2 Type II and GDPR
• The broadest CRM list in this guide, including Dynamics, Sellsy and Pipedrive
• French-speaking team and interface

Cons

• No public pricing
• Small review base on G2
• MCP cannot write back

What reviewers say. Modjo is rated 4.7 on G2 from 92 reviews. One reviewer noted: "For a smaller organization, the value naturally depends on having enough sales activity and users to make full use of the platform."

What prospects told us about Modjo. Modjo came up often on our calls, mostly with French-speaking teams. Users describe a clean product that is easy to pick up. A customer-team lead at a French SaaS scale-up and current Modjo user told us: "The fact that it's limited in features also makes it very easy to pick up." A sales lead at a Canadian real-estate company, also a current user, said: "Modjo works well, it's a good product. The only thing is that it isn't a flexible product." On that call, flexibility mostly meant contract terms: he wanted to get away from annual-only licences. (Both translated from French.)

→ Compare in detail: Claap vs Modjo

3. Claap

Best for: sales teams of 5 to 100 reps that want every call to fill the CRM and feed their AI agents, at a published per-seat price.

Overview. Claap is a conversation intelligence platform by lemlist. It records video calls with or without a bot, phone calls from dialers, in-person meetings and emails, then turns them into deal data: AI fields written into HubSpot or Salesforce, calls scored against your sales method, deal risk and win-loss analysis. Claap's MCP server lets Claude, ChatGPT and other agents read transcripts and CRM data and write back: create views and AI fields, update the CRM, set up automations. Claap is SOC 2 Type II certified and transcribes 99+ languages.

Top features

• Recording from the desktop without a bot, or with a visible bot if the team prefers
• CRM auto-complete: typed values written into your HubSpot or Salesforce fields after each call
• Call scoring and coaching on your own framework
• MCP and API access that reads and writes, on every plan including the free one

Pricing. Free Basic plan (10 videos per user, with the Claap MCP). Pro is $32 per seat per month billed annually. Business is $60 per seat per month billed annually and adds CRM auto-complete, AI coaching and deal insights. No platform fee. Prices on claap.io/pricing.

Pros

• Published pricing with a free plan and no platform fee
• MCP that reads transcripts and writes to the CRM
• SOC 2 Type II, 99+ languages, migration from Gong, Modjo, Fathom and Clari

Cons

• Smaller review base than Gong
• Forecasting is lighter than Gong or Clari
• AI credits cap usage on Pro and Business

What reviewers say. Claap is rated 4.6 on G2 from 480 reviews. A fair criticism from a recent review: "The AI-generated summaries sometimes miss context or attribute speaking points to the wrong participant, especially when multiple people are talking quickly."

4. Avoma

Best for: small and mid-size teams that want a meeting assistant, a scheduler and conversation intelligence in one tool, and are happy to build it from add-ons.

Overview. Avoma is a Palo Alto company founded in 2017. It combines AI notes, a meeting scheduler, a lead router, coaching and forecasting. Conversation intelligence and revenue intelligence are sold as add-ons on top of the base seat, so the entry price is not the full-platform price.

Top features

• AI notes and summaries with a chat over past meetings
• Scheduler and lead router built in
• Conversation and revenue intelligence add-ons for coaching and forecasting
• MCP server that exposes transcripts and notes

Pricing. Startup $19, Organization $24, Enterprise $39 per recorder seat per month, billed annually. The Conversation Intelligence and Revenue Intelligence add-ons are $29 each per seat per month. 14-day free trial (avoma.com/pricing).

Pros

• Transparent pricing and a real free trial
• Wide CRM list
• Scheduler and router in the same tool

Cons

• Core conversation intelligence is a paid add-on
• Seat caps per tier (Startup 25, Organization 100)

What reviewers say. Avoma is rated 4.6 on G2 from 1,365 reviews. A small-agency reviewer: "Pricing is a little steep for smaller agencies."

What prospects told us about Avoma. A sales manager at a B2B SaaS scale-up with about 40 Avoma licences said: "We use [Avoma] today and have done so for the last, I think three, four years, maybe, but have never really gotten the full value out of it."

→ Compare in detail: Claap vs Avoma

5. Attention

Best for: US revenue teams that want call data to trigger CRM updates and workflows, and have RevOps time to configure them.

Overview. Attention is a New York company founded in 2021. It automates follow-ups, CRM filling and call scorecards, and lets teams build custom agents on their call data. Its MCP server is the largest we found in the category: 81 tools with read and write scopes (docs.attention.com).

Top features

• CRM auto-fill and follow-up emails after each call
• Scorecards for coaching
• Custom agents on call data
• MCP with 81 read and write tools

Pricing. Not public.

Pros

• Read and write MCP
• Strong CRM automation
• Custom agents

Cons

• No public pricing
• Little public documentation on languages

What reviewers say. Attention is rated 4.6 on G2 from 78 reviews. A Salesforce user: "Attention occasionally has trouble identifying the correct opportunity to associate a call with in Salesforce."

What prospects told us about Attention. A buyer at a SaaS company that sells to security teams built his comparison around Attention's workflow builder: "The one that like I'm actively comparing you to in my head is Attention, because of that workflow builder concept that I'm really keen on."

→ Compare in detail: Claap vs Attention

6. Jiminny

Best for: UK and US mid-market teams where manager coaching is the main reason to buy.

Overview. Jiminny is a London company founded in 2016. It records and analyses calls, and gives managers scorecards, playlists and the option to join live calls and message reps privately. Jiminny is SOC 2 Type II certified and hosted on AWS.

Top features

• Call recording with AI chat over the conversation
• Manager scorecards and coaching playlists
• Live call join and private messaging to reps
• Deal insights

Pricing. No pricing page. Jiminny's own blog lists $85 per user per month on annual billing, and Vendr reports a median contract of $27,000 per year (Vendr).

Pros

• Coaching workflows built for managers
• Lower median contract than Gong
• Reviewers often praise support

Cons

• No public pricing page
• No MCP server found
• Some reviewers flag AI accuracy

What reviewers say. Jiminny is rated 4.6 on G2 from 931 reviews. One reviewer: "Jiminny gives some AI generated insights or summaries that may need consistent manual review."

7. Salesloft (with Clari Copilot)

Best for: teams already running Salesloft cadences or Clari forecasting that want call insights in the same workflow.

Overview. Salesloft is a sales engagement platform with conversation intelligence built in. It merged with Clari on 3 December 2025, so Clari Copilot (formerly Wingman) and Clari forecasting now sit in the same company. Salesloft's MCP server, launched in April 2026, was extended in July 2026 to Clari Copilot call data and Clari forecasting.

Top features

• Cadences, dialer and call recording in one platform
• Clari forecasting on the same data
• Real-time battlecards in Clari Copilot
• MCP listed in Claude's connector directory

Pricing. Not public. Vendr reports $60–170 per user per month by tier, with conversation intelligence adding 20–40% to the base platform (Vendr).

Pros

• Engagement, call intelligence and forecasting under one roof
• Large ecosystem
• MCP available in Claude

Cons

• Conversation intelligence is an add-on to a premium platform
• You buy the engagement platform to get it

What reviewers say. Salesloft is rated 4.5 on G2 from 9,897 reviews, for the whole platform. A UK reviewer: "Being based in the UK getting support is challenging as their support staff seem to be based in the USA."

8. Chorus by ZoomInfo

Best for: teams already paying for ZoomInfo that want call data next to contact data.

Overview. Chorus is ZoomInfo's conversation intelligence product, acquired in 2021 for $575 million. It covers call recording, review and snippet sharing, and is sold mostly as part of a ZoomInfo contract.

Top features

• Call recording, transcription and review
• Snippet sharing and call libraries
• Call data next to ZoomInfo contact and company data

Pricing. Not public. Third-party estimates put it at about $8,000 per year for 3 seats and $1,200 per extra seat per year.

Pros

• Bundles with ZoomInfo data
• Mature call review features

Cons

• Pricing tied to a ZoomInfo contract
• No native Chorus MCP found (ZoomInfo's MCP covers contact and company data)
• No standalone G2 product page any more

What prospects told us about Chorus. Chorus came up rarely on our calls. A sales transformation lead at a Swiss deep-tech company who evaluated it in 2025 saw it as the safe American choice, but found it "really very expensive" and said "it looks very standardised and not very customisable" (translated from French).

Two generalist note-takers, if you only need notes

Fireflies and Fathom often appear in conversation intelligence roundups, but they are general-purpose meeting note-takers built for any team and any meeting. They record, transcribe and summarise well and cost little. They do not score calls against your sales method, write typed values into CRM deal fields at the depth of the platforms above, flag deal risk or give managers coaching views. Pick one if notes are all you need; pick a platform from the list above if you want sales conversation intelligence.

Fireflies

Best for: teams of any function that want cheap, searchable meeting notes rather than sales coaching or deal data.

Overview. Fireflies is a general-purpose AI meeting assistant founded in 2016. It records, transcribes and summarises meetings across Zoom, Meet and Teams, and has an official MCP server. It is a note-taker first: no deal risk, forecasting or call scoring at the level of the platforms above.

Pricing. Free plan. Pro $10 per seat per month billed annually ($18 monthly). Business $19 annually ($29 monthly).

Pros

• Lowest paid tier in this list
• Free plan and official MCP

Cons

• Languages other than English are in beta, per Fireflies
• Not built for coaching or deal reviews

What reviewers say. Fireflies is rated 4.7 on G2 from 753 reviews. One reviewer: "The AI still needs a human check before its interpretation becomes part of the project history."

Fathom

Best for: individuals and small teams that want a free, high-quality notetaker with light CRM logging.

Overview. Fathom is a general-purpose AI meeting notetaker founded in 2020. Its free plan includes unlimited recordings and transcriptions, and it has the highest G2 score in this list. Field-level CRM sync to HubSpot and Salesforce is on the Business plan.

Pricing. Free plan. Team $15 per seat per month billed annually (2+ users). Business $25 annually.

Pros

• Generous free plan
• 5.0 on G2 from 7,064 reviews
• API and MCP on paid plans

Cons

• CRM field sync only on Business
• Not built for coaching, deal risk or forecasting

Feature comparison

"Not stated" means we could not confirm it from the vendor's public pages on 6 October 2026. We will update the table when vendors document it.

Conversation intelligence vs a note-taker

A note-taker records a meeting and writes a summary. Conversation intelligence works across all your calls: it scores each one against your sales method, writes the answers into CRM fields, flags deals at risk and shows managers where each rep needs coaching. If you only need notes, Fathom or Fireflies will do. If you need the CRM filled and reps coached from real calls, compare the eight platforms above.

How we built this comparison

• Vendor facts (pricing, plans, MCP, languages, hosting) come from each vendor's own website and documentation, checked on 5 and 6 October 2026. Where a vendor does not publish prices, we use Vendr's transaction data or published pricing guides and label them as estimates.
• G2 ratings and review lines were read on g2.com on 6 October 2026 (Fathom on 5 October).
• Buyer data comes from Claap's own HubSpot deals (Q2 and Q3 2026) and recorded sales calls (October 2025 to October 2026). Only the buyer's own words were quoted.
• Conflict of interest: Claap is one of the tools in this list. We have tried to state Claap's limits as plainly as anyone else's. If you spot an error about any vendor, write to us and we will correct it.

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