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5 High-Impact Sales Call Script To Improve Your Conversion Rate

Victoire Léveilley
March 18, 2024
Remote Works

What is a sales call script?

A well-crafted sales call script serves as a strategic roadmap for sales representatives during their interactions with prospects over the phone. Essentially, it's a structured outline that guides the conversation, ensuring that key points are covered and objectives are achieved in your sales pitch.

These scripts typically include:

  • An introduction,
  • Probing questions to uncover the prospect's needs;
  • Key product or service benefits;
  • Responses to common objections;
  • A call to action.

Benefits of sales call script for sales teams

By providing a framework for the conversation, sales call scripts empower your sales professionals to maintain focus, communicate value effectively, and steer the dialogue towards a desired outcome.

The scripts offer consistency and standardization across sales teams, while allowing for continuous refinement based on performance feedback and evolving market dynamics.

Ultimately, leveraging a well-designed sales call script can enhance efficiency, boost confidence, and increase the likelihood of closing deals for sales teams.

What makes a good sales call script?

These are the absolutely essential criteria for a good sales call script:

  • Well-researched and tailored to your audience's needs and preferences;
  • Concise and engaging to grab and maintain the prospect's attention;
  • Flexible to handle various scenarios and objections that may arise;
  • Conversational in tone to build rapport and trust with the prospect;
  • Emphasizes the unique value proposition of your product or service;
  • Includes a clear call to action to prompt the prospect to take the next step.

5 High-Impact Sales Call Script Templates Tailored to Every Stage in the Sales Cycle

Let's explore 5 designed templates that will elevate your sales calls and drive tangible results:

  1. The icebreaker script: establishing rapport
  2. The pitch for commitment: securing the partnership
  3. The voicemail script: stand out even in absence
  4. The objection handler: overcoming resistance
  5. The gatekeeper pitch: make your way to the decision-maker

1. The icebreaker: establishing rapport

Context: You’re calling a prospect you’ve had no contact with.

Objective of the call: Establish rapport, create a positive impression, and open the door for further conversation about the prospect's needs and challenges.


You: Hi [Prospect's Name], this is [Your Name] from [Your Company]. How are you doing today? I'm reaching out today because I noticed [mention something relevant about the prospect's company or recent activity]. I found it really interesting and thought it would be a great opportunity to connect and learn more about what you're working on.

Prospect answers

You: It sounds like you've been making some impressive strides. I'm curious, in the midst of all this, what are some of the key challenges or goals you're currently facing with [relevant aspect of their business]?

Prospect answers

You: I see, that's a common hurdle in [prospect's industry/role]. Dealing with [mention the pain point] can be quite demanding. At [Your Company], we specialize in helping businesses like yours overcome challenges like [mention the pain point] and achieve [relevant goals or outcomes]. I'd love to explore how we might be able to assist you further. Would you be open to discussing this in more detail?

Prospect answers

You: Fantastic! I'm looking forward to diving deeper into this conversation. How about we schedule a time for a follow-up call where we can explore your challenges and goals in more detail? Would [suggest a couple of potential meeting times] work for you?

2. The pitch for commitment: securing the partnership

Context: Your prospect has shown great interest in your solution during further conversations. Now you want them to move forward with them.

Objective: Guide the prospect towards a clear next step or commitment, whether it's scheduling a demo, a follow-up call, or making a purchase decision.


You: Based on our previous conversations, it seems like there's a great alignment between your needs and what we offer at [Your Company]. I'm excited about the possibility of partnering with you to address [mention the prospect's pain points or challenges] and achieve [relevant goals or outcomes]. How do you feel about exploring this further?

Prospect: I'm definitely interested in learning more about what you have to offer.

You: Fantastic! I believe the next logical step would be to delve deeper into your specific requirements and how our solution can meet those needs. Would you be open to scheduling a demo or a more detailed consultation to explore this further?

Prospect: Yes, that sounds like a good idea.

You: Great! Let's find a time that works best for you. I have some availability [mention potential meeting times/dates], but I'm flexible to accommodate your schedule. Which of these options works best for you?

Prospect: [Selects a meeting time.]

You: Wonderful! I'll send over a calendar invite shortly with all the details. In the meantime, if there are any specific topics or areas you'd like us to focus on during our discussion, please feel free to let me know. I want to ensure our conversation is as productive and beneficial for you as possible.

Prospect: Thank you, I appreciate your flexibility.

You: Of course, it's my pleasure. I'm looking forward to our conversation and the opportunity to demonstrate how we can add value to your business. If you have any questions or concerns in the meantime, don't hesitate to reach out. Sound good?

Prospect: Sounds good. Thank you, [Your Name]. Talk to you soon.

You: Thank you, [Prospect's Name]. Talk soon.

3. The voicemail script: stand out even in absence

Context: The prospect you want to connect with has not answered and you reach of their voicemail.

Objective of the call: Communicate your intentions and/or your value proposition quickly and effectively so that your prospect calls you back or contacts you.



You: Hi [Prospect's Name], this is [Your Name] from [Your Company]. I hope you're doing well. I'm reaching out because I believe there's an opportunity for us to collaborate and drive some real value together.

I wanted to introduce you to [Your Company] and how we're helping businesses like yours [briefly mention a key benefit or solution].

I understand your time is valuable, so I'll keep this brief. I'd love to chat with you further about how we can [mention another benefit or solution] to help [Prospect's Company] achieve [mention a relevant goal or outcome].

Please feel free to give me a call back at [Your Phone Number] or shoot me an email at [Your Email Address]. I'm looking forward to connecting with you soon.

Thanks and have a great day!

4. The objection handler: overcoming resistance

Context: You have already presented your product or service and you have the feeling that your prospect has some concerns or objections that need to be addressed before moving forward.

Objective: Listen actively to the prospect's objections, provide empathetic responses, and offer relevant information or reassurances to overcome their hesitations;


You: In our discussions, I often find that businesses like yours sometimes have concerns or questions when considering new solutions like [mention a frequent concern] or [mention another one]. Is there anything specific on your mind regarding [relevant aspect of their business]?

Prospect: Actually, I'm a bit concerned about [mention an objection or concern].

You: I appreciate you sharing that with me. It's completely understandable to have questions, especially when exploring new solutions. Can you tell me more about your concerns regarding [mention the objection]?

Prospect: Well, I'm not sure if [mention specific concern or doubt].

You: I see where you're coming from. It's essential to have clarity and confidence when considering new partnerships. Let me address that. Many of our clients initially had similar concerns, but after working with us, they found that [provide reassurance or address the concern directly].

Prospect: That's reassuring to hear, but I'm still not entirely convinced.

You: I understand. It's essential for you to feel confident in your decision. Let's address any remaining questions or uncertainties you have. Is there any additional information or specific aspect you'd like to discuss further?

Prospect: Well, I'm also concerned about [mention another objection or doubt].

You: That's a valid concern, and I appreciate you bringing it up. Let me provide you with more insight into how we've helped other clients overcome similar challenges. I can also connect you with [mention a relevant resource or testimonial] to give you a better understanding of our capabilities and track record. Would that be helpful?

Prospect: Yes, that sounds like it could be beneficial.

You: Great! I'll follow up with that information shortly. In the meantime, is there anything else you'd like to address or any other questions you have?

Prospect: Not at the moment, but I appreciate your assistance.

You: Of course, it's my pleasure. I'm here to support you throughout this process and ensure you have all the information you need to make an informed decision. Let's continue this conversation at your pace. Does that sound good?

5. The gatekeeper pitch: make your way to the decision-maker

Context: You can’t reach out directly to the person you want to contact and you first have to talk to a “gatekeeper” to reach the decision maker. Gatekeepers include office managers, receptionists or assistants.

Objective of the call: The objective of a pitch to the gatekeeper is to efficiently communicate the value proposition and purpose of the call, building rapport and trust, in order to secure direct access to the decision-maker.


Gatekeeper: Good morning, [Company Name], how can I help you?

You: Good morning! This is [Your Name] calling from [Your Company]. May I please speak with [Prospect's Name]?

Gatekeeper: May I ask what this call is regarding?

You: Certainly! I'm reaching out to discuss [briefly mention the purpose of your call, e.g., a new solution that could benefit their organization, or an opportunity for collaboration]. It's an important matter that I believe [Prospect's Name] would be interested in.

Gatekeeper: I see. [Prospect's Name] is currently in a meeting. Would you like to leave a message, or can I assist you with something?

You: I understand. If possible, I'd love to schedule a brief call with [Prospect's Name] at their earliest convenience. Our solution could potentially [mention a key benefit or value proposition]. Would it be possible to coordinate a time for us to connect?

Gatekeeper: Sure, let me check [Prospect's Name]'s availability. Can you hold for a moment?

You: Absolutely, thank you for your assistance.

[Brief hold music or silence]

Gatekeeper: Thank you for your patience. [Prospect's Name] is available tomorrow at 10:00 AM. Would that work for you?

You: That works perfectly for me. I appreciate your help in scheduling this. Could you please confirm the best contact information for [Prospect's Name] so I can send over a calendar invite?

Gatekeeper: Certainly, their email is [Provide email address].

Tips and techniques for an impactful and effective sales call

Before the call

Research Your Prospect

Prior to the call, conduct thorough research on your prospect and their company. Understand their industry, pain points, and specific needs. This knowledge will allow you to tailor your pitch effectively and demonstrate how Claap can address their challenges and provide value.

Send a message in advance of your call

Sending a message in advance of your sales call is crucial at every stage of the sales process. This proactive approach allows you to establish rapport, capture attention, and set the stage for a productive conversation

  • For cold prospecting, personalized sales video messages with Claap can break through the noise and make a memorable impression. 
  • Throughout lead nurturing, proactive communication keeps your company top-of-mind.
  • After calls, follow up with personalized video messages to recap discussions and outline next steps.

At every stage of the sales process, Claap can help you stand out from the crowd with a personalized and interactive approach.

During the call

Start with a Strong Opening Statement

Include in your sales call script a compelling opening statement that introduces yourself, your company, and the purpose of your call.

If your interviewer remembers you and your introduction, they'll remember your solution. 

Don't hesitate to make yourself a list of cool icebreakers to make a good impression right from the start of the call.

Focus on Solutions, Not Features

Instead of simply listing features, focus on the solutions provided by your company to address the prospect's specific pain points.

For example at Claap we’re highlighting how Claap's features, such as screen recording, meeting recording, and collaborative platform, can streamline your sales processes, improve team communication, and ultimately drive better results.

Listen Actively

During the call, listen attentively to your prospect's needs, concerns, and objectives. Ask open-ended questions to uncover their challenges and goals.

Then, explain that your solution can help them overcome obstacles and achieve their objectives.

Remember, effective sales is about solving problems, not just selling a product.

Handle Objections with Confidence

Your prospect will certainly be somewhat reluctant, and you need to be prepared for this.

Anticipate potential objections and be prepared to address them confidently.

Whether it's concerns about cost, implementation, or compatibility, provide clear and persuasive responses that alleviate any doubts and reinforce your value proposition.

Close with a Clear Call to Action

At the end of the call, summarize the key points discussed and propose a clear next step.

Whether it's scheduling a demo, sharing more resources, or setting up a trial account, guide the prospect towards taking action that moves them further along your sales funnel.

After the call

Follow Up Promptly

After the call, send a personalized follow-up email thanking the prospect for their time and reiterating the key benefits of Claap discussed during the call. 

Offer to address any additional questions or concerns they may have and provide any further information or resources they may need to make an informed decision.

For a fun, personalized and interactive follow-up, why not include a short video recorded with Claap in your follow-up email?

5 reasons to use Claap to boost your sales process

What is Claap?

Claap is an all-in-one video platform supercharging your sales meetings and fostering improved collaboration within your company, featuring:

  1. Meeting recordings with audio and video transcriptions;
  2. AI-generated notes and summaries according to a desired template;
  3. All-in-one video platform to store your sales videos and collaborate with your teams;
  4. Turn customer calls into insights;
  5. Screen and webcam recording.

Claap will help you at every stage of your sales process, from prospecting to closing deals. Here's how:

Reason 1: Use Claap for innovative prospecting

Use Claap to create personalized video messages for cold outreach and take your video prospecting to the next level.

Instead of sending traditional impersonal and bland e-mails, send a video introducing yourself and your company. This humanizes the interaction and makes a memorable impression on prospects.

Video for sales can be a game-changer for your selling strategy.

Reason 2: Use Claap to train your sales teams

Sales people are big showmen and don't hesitate to pull out all the stops to sign a customer. However, not everyone can do this in the early days of a new sales job... 

Claap can serve as a video library to offer on-demand sales training materials to your sales teams, from pitch-perfect product demos to hilarious objection-handling skits.

With the annotation tool and other collaborative features, you can give precise feedback to your team members to elevate your sales game.

Reason 3: Use Claap to engage your prospects efficiently

When qualifying leads, Claap's screen recording feature can be incredibly useful. You can walk prospects through a demo of your product or service, showcasing its features and benefits in real-time.

You can easily record your screen or your webcam and share your videos with your prospect. Sales videos are a fun way to engage your audience and stand out from the competition.

Don't know how to efficiently prospect with videos? We'll tell you more in a dedicated article.

Reason 4: Use Claap to store all the sales meetings in one place

Claap serves as a centralized hub for client meeting materials, housing transcripts, summaries, and feedback. Claap streamlines client interactions and ensures consistent evaluation of client needs. 

By storing recordings in a single accessible location, akin to a video library, you can easily revisit discussions and maintain organized records tailored to your preferences.

Reason 5: Use Claap to generate AI-powered summaries of meetings

Claap's AI-powered summaries for client meetings deliver a quick, concise snapshot to pinpoint ideal client fits. 

Effortlessly share these summaries with your team for efficient feedback sessions. Streamlined and punchy, Claap maximizes productivity during client interactions.

Take the plunge and explore all Claap’s capabilities with a 14-day free trial (no credit card required), including all premium features.

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