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Your team ran 844 customer meetings last month. And you’re still stuck guessing what works and what doesn't?
We’ve been there. That’s why we’ve fully revamped our Insights Templates and we're launching Smart Tables — your new command center to extract insights, visualize call data, and take action, across your entire pipeline. Let's take a tour.
1️⃣ Creating Insight Templates to analyze your calls just got a lot easier

No more writing prompts from scratch — AI now helps you generate the right template, tailored to your needs:
- With the right sections
- And the right output format (score, tag, summary…)
- And prompt suggestions you can use or tweak as you like
It’s fast, accurate, and personalized to your business.
2️⃣ Extract & visualize Insights across all your calls

Smart Tables let you automatically analyze hundreds of meetings using your templates. Results appear in a Notion-style table — complete with filters, custom views, and AI generated property columns (SPICED, BANT, MEDDIC, you name it).
Now you can spot red flags, opportunities, and patterns at a glance.
3️⃣ Deep dive & go retro with Smart Columns

We know business moves fast. But what if you want to deep dive on a specific question or analyze past calls with new criteria? Smart Columns let you extract fresh insights from old recordings — instantly.
Add columns like:
- “Did the rep mention pricing?”
- “Was a competitor discussed?”
- “Did they mention any interest in a mobile app?”
Perfect for audits, training, or ad-hoc deep dives to inform your strategy. You can even retroactively sync your CRM with fresh updates when new questions come up.
4️⃣ Get proven templates from the Claap community
We’ve curated top-performing templates from top sales pros and GTM influencers:
- A SPICED Scorer by Laetitia from Vendue
- A Churn Risk detector by Jeremy at TC9
- A Sales Qualifier by Amanda from Recall
- ... and 50 other ready-to-use templates in our Creator Gallery.
Explore, import, and start using them in seconds — or create your own and share them with the community.
Want to see Smart Tables in action? Join our live webinar on July 21st.
Spots are limited — Save your seat here
🪄 Other improvements
- AI notes have been fully revamped. Crisper, shorter, smarter 💛
- Insight Templates can be linked to channels to automate data extraction from your recordings
- Insights are now exportable in CSV format, and editable with bulk edit
- Aircall recordings are now logged as calls instead of meetings in HubSpot
- CRM enrichment is now automated and append data in CRM fields by default
- Lead fields are now available in Salesforce for CRM field enrichment
- Recordings can be filtered and sorted by duration in channels
- Transcript can be copied from the recording list in channel
- Channels can now be duplicated