Every sales call recorded, and in your CRM.
Claap records video and phone calls, transcribes them, and logs each one on the right HubSpot or Salesforce record, with fields filled from the call.
VAnneke VisserCFO · Visser & CoEconomic buyer
- 17 SepLegal reviewProcurement never joined; Jonas is reviewing the DPA alone.Call
- 16 SepRe: DPA and sub-processor list“Send it over and I will get legal on it this week.”Email
- 11 SepRecap · security review and next stepsDrafted from the call, edited before sending.Email
- 10 SepFollow-up“I am the only one who has seen the pilot scope so far.”Call
- 4 SepPricing for 40 seatsSeat count still open; no decision date given.Email
- 3 SepDiscovery“Legal wants the DPA before any pilot.”Call
Visser & Co · one timeline
Every call, meeting and email, in the order they happened.
On the dealnot a separate tab
- EU hosting
- GDPR
- SOC 2 Type II
- No training on your data
What sales call recording software does
Sales call recording software captures the conversations reps have with buyers, on video and on the phone, transcribes them and files each one against the contact and deal it belongs to, so what the buyer said can be found and reused after the call.
Recording is the easy half: your dialer and your CRM can already record the calls placed through them. The work is the rest. Catching the calls that happen outside them, attaching each one to the right record, and turning what was said into CRM fields nobody has to type.
- 01
Capture
Video calls on Zoom, Google Meet and Teams, dialer calls, and meetings in a room.
- 02
Attach
Each call matched to its contact, deal and company, by email for meetings and by phone number for calls.
- 03
Fill
A note with the summary and the recording link, plus typed values in the fields you map.
Phone calls are short. Your recorder has to keep up.
We measured a year of recordings on Claap. Almost a third are dialer calls, and half of those are over in under two minutes, which is why the shortest call you import is a setting worth choosing.
- of recordings on Claap are dialer calls, imported from Aircall, Ringover and lemlist VoIP
- 29%
- of recordings on Claap are dialer calls, imported from Aircall, Ringover and lemlist VoIP
- median length of a recorded dialer call
- 1.9 min
- median length of a recorded dialer call
- median length of a bot-recorded video meeting
- 30 min
- median length of a bot-recorded video meeting
- of recorded dialer calls end in under two minutes
- 53%
- of recorded dialer calls end in under two minutes
- Under 1 minute19%
- 1 to 2 minutes34%
- 2 to 5 minutes31%
- 5 to 15 minutes13%
- 15 minutes or more3%
- Meeting bot34%
- Dialer calls29%
- API imports16%
- Chrome extension14%
- Desktop, mobile, other6%
Three problems buyers bring, and how to test for them
Each one comes from a recorded discovery call this year, names removed. Under each is a check you can run in any vendor’s trial, ours included, within a week.
01 · The notes reach the CRM by hand
“Currently, the meetings are done on a silo. [...] They would have the notes, which are then manually put into HubSpot.”
What it costs. When notes wait to be typed up, the CRM shows what someone found time to type, not what the buyer said.
How CRM auto-complete worksTest it in your trial
Record five real calls without opening the CRM. Then check each contact and deal: is the call there, with a summary, a link to the recording and your key fields filled?
02 · Phone and video live in two places
“I would want to be able to see the entire history of phone calls, emails, SMS. [...] So integrating into HubSpot is a must.”
What it costs. Most deals run on the phone and on video. When each lands in a different tool, nobody sees the whole conversation with one buyer.
Dialer calls, in detailTest it in your trial
Call a buyer from your dialer, then hold a video call with the same person. Both should land on the same contact, in order, without anyone moving a file.
03 · Consent depends on where the buyer is
“A lot of the places where we work, like Washington State or California, you have to ask for consent before recording audio.”
What it costs. A rep in one state calling a buyer in another falls under the stricter rule. Left to each rep, consent gets handled unevenly.
Consent and GDPR, in detailTest it in your trial
Run one external call per capture mode you plan to use. Check how the buyer learns the call is recorded, and that a rep can stop recording in one click.
“The ability to push structured insights directly into HubSpot fields is just incredible. It ensures accuracy and helps us track deal progress effortlessly.”
Pontus BäckmanHead of RevOps, WP SEO AIFrom the call to the right record in your CRM
Record Zoom, Meet and Teams, with or without a bot
- The desktop app and the Chrome extension record from your own machine, so no stranger appears in the participant list.
- Prefer the buyer to see it? Turn on the meeting bot: it joins the call, so everyone knows.
- Meetings in a room are recorded on the mobile app and land on the same record as the calls.
Sam M.
Léa P.Sam M.
Jonas D.Léa P.
Mara K.Sam M.Jonas D.Mara K.Sam M.
Visser & Co · DiscoveryRecording
Sam
Anneke
PieterNo bot joined the call
Bring every dialer call onto the same record
- Aircall, Ringover, Allo and lemlist VoIP calls are imported after they end, then transcribed and summarised like a video call.
- Set the shortest call you import per dialer, from no minimum to 5 minutes, so voicemails stay out.
- Claap matches the phone number to a contact in your CRM and attaches the call to the right deal.
Calls+08:31Aircall
Northwind · Security review
Ruth Halvorsen · outbound
Recent calls
- Halden Group · Renewal call22 min · AircallTranscribed
- Otava Systems · Intro call18 min · AircallTranscribed
- Outbound · +33 6 12 ·· ·· ··4 min · RingoverNo answer
- Lindqvist Media · Callback11 min · RingoverScoring
Northwind · Security review
A dialer call, on the same record
Aircall and Ringover hand the audio to Claap; from there it is a call like any other.
Transcribed 8 min
Summary Written
Written to the deal 4 fields
The same transcript, summary and CRM fields a Zoom call produces.
Log each call on the right HubSpot or Salesforce record
- Each external call becomes a note on the contact and deal, with the summary, participants and recording link.
- Guests missing from the CRM become contacts, for every external participant or only for domains you already have.
- Budget, next step, competitor: Claap writes typed values into the fields you map, and can spare a rep’s entry.
Deal · Visser & Co
8properties writtenSynced to CRM
Next stepAI
Security review, then pricing
Economic buyerAI
Anneke Visser · CFO
Written to HubSpot+6 more
Find any call by what the buyer said
- Each call is transcribed in 99+ languages and split into chapters, so you jump straight to the objection.
- Search every transcript in the workspace at once, for example each call where a buyer named a competitor.
- Kept 2 years from Pro, unlimited on Enterprise: last year’s discovery call is there when the deal comes back.
Visser & Co · DiscoveryDiscovery17 Sep · 32 min · Google Meet
- 13:58Sam M.How are you handling call notes today?
- 14:06Anneke V.Honestly, the reps write them up after. Some do, some do not.
- 14:22Anneke V.It’s fine for now, we just wish it were quicker.
- 14:41Sam M.When a deal slips, how long before anyone notices?
- 14:52Anneke V.The forecast call. So, worst case, a fortnight.
- 15:20Pieter B.Legal wants the DPA before any pilot, that is the blocker.
Visser & Co · Discovery
TranscribedDutch and English
Chapters and topicsAutomatic
AI credits used0
99 languages, detected per call. The transcript and the summary come with the recording.
Chapters on this call
00:00 Intros and agenda
06:20 Current stack and workarounds
14:02 Pricing and seat count
21:40 Security and the DPA
Six things to check in any call recorder
Run these on your own calls and your own CRM, not the demo account. Ask them of us too.
Does it cover phone and video?
If your team dials and runs video calls, both need to land in one place. Test one of each with the same buyer.
Where does the call land in the CRM?
A link on an activity, a note on the contact and deal, or typed values in the fields your reports already use?
How is a call matched to a deal?
Usually by email for meetings and by phone number for calls. A contact with no number on file will not match, so check your data first.
Who tells the buyer?
A visible bot, a message from the dialer, or the rep at the start of the call. Pick one per channel and write it down.
What happens to short calls?
Half of dialer calls end within two minutes. Decide whether hangups and voicemails belong in your workspace, and check the tool lets you choose.
Who sees what, and for how long?
Ask about retention per plan and whether private calls ever reach the CRM. On Claap, private recordings stay out of it by default.
Sales call recording, answered
What is sales call recording software?
Software that records the calls reps have with buyers, on video and on the phone, transcribes them and stores each one against the right contact and deal. Claap also logs every call to HubSpot or Salesforce and fills the CRM fields you map from what was said.
Is it legal to record sales calls?
Usually, if you follow the rules where each person on the call is. In the US most states require one party’s consent, but about a dozen, including California, Florida, Illinois, Pennsylvania and Washington, require everyone’s. Under GDPR, participants must be informed and some countries require consent. Say it at the start of the call; this is not legal advice, and the GDPR page goes further.
Does HubSpot record calls?
Calls placed with HubSpot’s own calling tool are recorded and transcribed by default, and HubSpot leaves getting consent to you. Calls on Zoom, Teams or another dialer fall outside that setting. Claap records those and logs each one on the HubSpot contact and deal, with your fields filled from the call.
Does Salesforce record calls?
Salesforce’s own dialing products can record the calls placed through them; Sales Dialer saves recordings as files in Salesforce. For the calls placed elsewhere, Claap logs a note with the summary and the recording link on the contact, opportunity and account, and can fill custom fields, including on Meetings and Calls.
Which dialers does Claap work with?
Aircall, Ringover, Allo and lemlist VoIP are native integrations, included from the Pro plan. Claap does not record phone calls itself: it imports the calls your dialer records, so automatic recording has to be on in the dialer. Imported calls get the same transcript and summary as a video call.
Which plan includes the HubSpot and Salesforce sync?
CRM integrations, HubSpot, Salesforce, Attio and Pipedrive, are on Business (€48 per seat per month, billed annually) and Enterprise. Recording and transcription start on the free Basic plan, and dialer integrations on Pro at €24.
Can Claap record a video call without a bot?
Yes. The desktop app and the Chrome extension record Zoom, Google Meet and Microsoft Teams from your own machine, so no participant is added. If you would rather every buyer sees that the call is recorded, turn on the visible meeting bot instead.
See a recorded call land in your CRM.
Book a demo and we will walk a real call from the recording to the HubSpot or Salesforce record.