Voice of customer, straight from your calls.
Claap records every prospect and customer call, pulls out pains, feature requests and objections with the moment they were said, for product and marketing.
480+ G2 reviews- 30-min demo
- SOC 2
11:36“Reporting is still done by hand in spreadsheets.”
Pain
Manual reporting
Said in 14 calls this month.
Trusted by revenue teams at
Infopro Digital
TransferRoom
- SOC 2 Type II
- No training on your data
Every prospect and customer call, captured
- Zoom, Meet and Teams calls are recorded with no bot, or with a visible bot if you prefer.
- Aircall, Ringover, Allo and lemlist VoIP calls are imported and matched to the contact by number.
- In-person meetings are recorded on the mobile app, so the customer visit counts too.
Meetings
Zoom
Aircall
Teams
RingoverCustomer conversations this month
Email312
Video calls186
Phone74
In person23
Pains, feature requests and objections, cut into clips
- Pick the types you need: pain points, feature requests, objections, competitor mentions, product feedback and more.
- The Magic Clips report gathers every clip in the workspace, with the company, the deal and the quote.
- Filter by type to read every feature request at once, then export the table as CSV for the roadmap.
Magic Clips
09:48 · 0:21“Our managers need the reports in Excel every Monday.”
The same question, answered on every deal and account
- Example: “Which feature did the buyer ask for?” fills a column you can filter and sort across accounts.
- Company fields read every call and email on the account, so a pattern shows up across several deals.
- Recording and deal fields can also write to a HubSpot or Salesforce property, so feedback lives in the CRM.
Companies
Salesforce sync
“Without a Salesforce sync, our reps won’t switch.”
Brightwell · Discovery · Oct 2
Ask every call what customers said about a topic
- Ask “What do prospects say about our onboarding?” across meetings, deals, companies and people at once.
- Hover a citation to read the extract, then click it to jump to that moment in the recording.
- Mention a deal, a company or a folder with @ to narrow the answer to one segment.
ClaapAgent
What do prospects say about our onboarding?
Setup feels too long without an admin, and they ask for a guided import.
Oakline - Pro Plan · DemoHubbo · Onboarding call+5
All meetingsAsk me anything…
“Importing our pipeline took two weeks. We need someone to walk us through it.”
Hubbo · Onboarding call · 18:40
The customer’s words, where product and marketing work
- Call recaps go to Slack and Notion, so feedback lands in the tools the product team already reads.
- Send a single clip to a product manager, so they hear the request in the customer’s own words.
- Claude, ChatGPT or your own agents read the same calls and fields through the Claap MCP.
Agents
Tools
HubSpotCreate and update CRM recordsFeature request on the deal
NotionCreate and update pagesFeedback page for product
SlackSend messagesClip in #product-feedback
LinearCreate issuesIssue with the clip
Brightwell · Customer feedback
DealBrightwell - Enterprise Plan
- “We need a Salesforce sync before we roll out.”
- Raised by 3 people on the Oct 2 call
“Claap helped us get insight into how the calls are going. Do we understand what the customer wants, or are we just talking all the time?”
Sjors de KleijnHead of Revenue Operations, TenderAppVoice of customer, answered
What are voice of customer tools?
Voice of customer tools collect customer feedback and help teams analyse it and act on it. Some run surveys and NPS, some read support tickets or reviews, and some, like Claap, analyse the calls a company has with its prospects and customers. In a sales-led B2B company, those calls hold the most detailed feedback.
What is voice of customer in a CRM?
It is customer feedback stored on the CRM record it belongs to: the pain on the deal, the feature request on the company. Claap can write AI field answers from recordings and deals into HubSpot or Salesforce properties, so a report can filter deals by the request or objection the buyer raised.
Does Claap run surveys or NPS?
No. Claap analyses conversations: video calls, phone calls, in-person meetings and the emails linked to your deals. For surveys, NPS, in-app feedback or review monitoring, use a dedicated feedback tool alongside it. The two answer different questions, and the calls usually explain the scores.
How do feature requests reach the product team?
Magic Clips cut each feature request out of the call with its quote and timestamp. The Magic Clips report gathers them across the workspace, filters by type and exports to CSV. Recaps also go to Slack and Notion, and the Claap MCP lets Claude, ChatGPT or your own agents read the same calls.
Can I track the same feedback on every account?
Yes, with AI fields. You write the question and the output type once, and Claap answers it on every recording, deal or company as new calls arrive. Company fields read all the calls and emails on the account, across its deals. A new field fills the history once you start a generation.
Which calls can Claap capture?
Zoom, Google Meet and Microsoft Teams calls, with or without a bot; Aircall, Ringover, Allo and lemlist VoIP calls once your dialer records them; and in-person meetings from the mobile app. Magic Clips run on meetings with external participants, which is where customer feedback is said.
Who can see the calls and the answers?
ClaapAgent only answers from recordings you already have permission to open, and existing visibility settings stay as they are. Claap is GDPR compliant, SOC 2 Type II certified, and never trains AI models on your data.
Which plans include this?
ClaapAgent on a single meeting starts on Pro, $32 per seat per month billed yearly. AI fields, CRM sync and ClaapAgent across all your calls are on Business, $60 per seat per month billed yearly, and on Enterprise. The Claap MCP, Slack and Notion are on every plan.
Hear what your customers told your reps this month.
Book a demo and we will run Claap on real calls, with the pains, requests and objections pulled out for your product team.